As the world of board sports continues to grow like never before, more and more riders everywhere are finding new ways to keep connected with each other as well as with everything that is going on in our board riding communities. The internet is obviously huge in providing so many opportunities for surfers, skaters, snowboarders, skiers, and so many more to immerse ourselves in everything action sports.
I recently had the chance to speak with the founder of a site called FirstStoke.com, Darren Reinke, and threw him a few questions that would help our readers who haven’t heard of First Stoke get a better idea of what they’re all about. Based out of San Diego, Ca. Darren and his partners started First Stoke as a “group of enthusiasts who yearned for an ability to share their experiences, ideas, and passions across a variety of mediums and activities.” They have continued to see strong growth over the past couple of years and are becoming a very fun and useful site for riders everywhere to check out-
5ones: Where did the initial inspiration for First Stoke come from?
First Stoke: Honestly, I was sitting on the beach in the South of Brazil taking in all that Praia Mole has to offer when I came up with the idea. I had been working in the surf industry and therefore had been following what was going on in the world of action sports. The industry had been and continues to grow at a rapid pace, but I felt that in the process the smaller brands, athletes, musicians, photogs, and film makers that have been so vital to the progression of the sports were losing the opportunity to have their voice heard. First Stoke is first and foremost a rider movement that is inclusive to all individuals and groups who embrace the idea of progression and inclusion in the world of board sports. More specifically, FirstStoke.com allows users to connect more deeply with all aspects of the action sports industry including the individuals who are most critical to its growth and survival.
5’s: Give me 5 words that best describe your company and what you are all about?
First Stoke: Progressive…Authentic…Grass Roots…Open Minded…Up and Coming…
5’s: How do newcomers to your site benefit from checking it out for the first time?
First Stoke: First time users can benefit along a number of dimensions; from the pure entertainment value of the pictures and videos to the education provided by the travel and educational content to the ability to connect with sponsors and other riders. Also, we are in the process of enhancing the site and will soon be launching a contest whereby users can win cash and other swag provided by our partners.
5’s: The word ‘core’ seems to be a constant when talking about First Stoke – what is your definition of core?
First Stoke: Core is really just being true to the reason you started surfing, skating, snowboarding, etc…. Yeah, everyone wants to live the dream and get paid to follow their passion. But don’t forget why you got into the sport and lose the love for what you do every day.
5’s: What 1 song would you pick to best suit a First Stoke soundtrack?
First Stoke: Free by Felonious (underground San Francisco live Hip Hop band). The song is all about freedom through expression.