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$50,000 for One Air?

So what exactly is the footage of the gnarliest, craziest, most styled out air worth these days? According to (Billabong backed) Kustom Footwear……$50,000. That’s right, $50,000 is the apparent reward that will be handed down to the winner of the Kustom Air Strike. Without a doubt this is the richest bounty set for a contest that will be won by capturing the footage of a single aerial maneuver. The event is reportedly slated to begin this month and run until March 2009. Not much has been announced as far as rules and regulations or judging criteria go, just that the winning entry submitted will receive a cool 50 g’s for their efforts.

Kustom Airstrike

I thought Volcom was splashing the pot by offering up $10,000 for their Kick-Flip Off, but Kustom is clearly going above and beyond. It’s a bit odd to me that a contest with such a massive prize isn’t releasing a whole lot of details, so I’m interested to see how all of this plays out. With their team riders consisting of the likes of Parko, Josh Kerr, and Kolohe Andino, to name a few, maybe Kustom is hoping the loot will stay in the family. Regardless, it’s going to be quite intriguing to see how this plays out, as well as the eventual footage that a carrot of this size will produce when dangled in front of the world’s best aerial surfers.

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Posted by Shaun on Saturday, August 2nd, 2008 in Surfing.

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2 Responses to “$50,000 for One Air?”

  • ZaggedEdge Says:

    Pretty cool promotion, great grassroots strategy

  • caleb Says:

    where are the judges when i need them? i was doing helicopters over peoples’ heads all morning!

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