Active Ride Shop, one of the industry’s largest action sports retail shops in the Southern California area, is set to close some of its 20+ doors in the upcoming months. The retailer has closed five stores to date due to under performance. Shops once located in Chula Vista, Lake Elsinore, downtown San Diego and at the Shops at Las Americas, also in San Diego, are no longer listed on the homepage of Active’s website. Over the past year Active opened a bunch of new stores and a new headquarters in Mira Loma to continue the predicted momentum the stores and the brand would have in the future. Active has almost doubled its store count within the past few years; most of the growth, expansion, and investment was underway before the economy took a turn for the worst.
Active currently has 25 stores and from what I gather online, approximately 10 stores will close by the beginning of April. With online retail being a place of never-ending completion, Active has a good chance to still hold its own amongst the competition such as CCS and other direct brand shops. A strong private label business, Active has been able to re-create a lot of on-trend apparel and accessories that are more accessible to kids and their family’s budgets. The shop also has a strong skate and snow hardgoods offering as well, and has been one of the few shops to mainstream the apparel and hardgoods offerings into major malls and retail centers. This niche could be a good crutch as the economic crisis continues to effect brands and retail businesses alike, this may give Active a fighting chance as we see where the rollercoaster ride takes the action sports industry over the next few months and years.
Tags: Active Ride Shop
Posted by Megan on Monday, March 16th, 2009 in Industry.