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Artec Snowboards Launches

The Artec Project, once a sub-series of Elan Snowboards, is now being announced as an independent snowboard company simply called Artec Snowboards. Originally conceived in 2004, The Artec Project has picked up several awards in recognition of innovative triumphs including the patented Omega Sidecut and Artec Blueprint.

The ‘08 collection will be available this fall featuring 8 different models for freestyle riders. There will be two pro model series for Artec riders Gabe Taylor and Laura Hadar. The rest of the Artec pro team consists of Nima Jalali, Jake Devine, Gus Engle and Johnny Miller. Not exactly the all-start team found in companies like Burton but not a horrible team either. I should mention that we’d never expect an all-star team from a startup though. Not only do they not have funds to support it but often times the top-notch riders don’t want their names associated with an unproven brand.

Elan has never really achieved a high level of success with either snowboarding or skiing. Their products have always been sub-par and often times associated with the ‘barney’ image. It will be interesting to see if Artec can breakaway from those stereotypes and become a core brand. The company currently has no website but says one will be available in September at http://www.artecsnowboards.com.

Artec Snowboards

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Posted by Cameron on Friday, August 10th, 2007 in Brands, Snow.

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One Response to “Artec Snowboards Launches”

  • shred alert Says:

    Wow, what a lame statement. Elan never achieving success, and sub-par products. What a huge bunch of bologna… Elan invented the Parabolic ski. Infact they own the term “parabolic” in relation to the ski industry. That ski/technology only revolutioned the sport. I would call that a great success. Elan also manufactures snowboards for some of the best and biggest companies around.
    Like Rome and many others. Arguably one of the best manufacturing facilities in the world. In fact Artec has won several awards already. If Elan has a week point it’s for being more known for high end manufacturing, than it’s own brand. So I think this Artec project should be great for them. They have a solid core of riders who live the snowboard lifestyle, and are in countless films. The design is amazing and should push the boundries of freestyle riding. And for identity, I think Blaise Rosenthal will make it great.

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