Billabong has been on quite a roll lately. Having already made some incredible pick-ups in the form of Sector 9, Xcel Wetsuits, and it’s latest $100 million acquisition of Da Kine Hawaii, they are now setting themselves up for a move into Russia.

The plan is to set-up shops in Moscow and St Petersburg as well as a wholesale business to replace its existing distributorship. While a country like Russia may not exactly seem like an ideal location for a surf shop, the success of Billabong in Germany and Italy give them quite a bit of optimism for success with this move. Over 40% of sales growth alone was seen in Germany during the 2007-2008 year.

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Tags: Billabong

Posted by Shaun on Tuesday, August 26th, 2008 in Brands.

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