Billabong relaunched their girls site today with a whole new look and feel. They also added a new section to the site called ‘be social’ with features like contests, video clips, photos, interviews, and a blog.

To be honest, I’m not very impressed. Don’t get me wrong, the design is great. But I expected a lot more from the ‘be social’ section of the site. What is it about this industry and failing to keep up with innovation on the web? I mean seriously, there’s nothing even really social about the site at all and to me it sounds like they’re just trying to hop on the bandwagon by using the latest buzzwords.

First of all, the only portions of the site that are actually social by nature aren’t actually on the Billabong site. Instead they’ve included links to their MySpace page (which is pretty bad itself), Fantasy Surfer, and their blog that’s on Blogspot. Come on! Blogspot? My mom hosts a blog a Blogspot. It’s no place for a brand or company to setup a blog. Instead they should have set one up on their own site. At the very least they could’ve added a forum. Even though forums are becoming dated at least it would allow people to communicate and actually ‘be social’.

Billabong

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Tags: Billabong

Posted by Cameron on Wednesday, July 11th, 2007 in Brands.

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