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Branding in Action Sports: Keeping Brands Relevant In Rapidly Changing Environments
I’ll be attending the group Y Gathering and Panel Discussion up at Oakley Headquarters in Foothill Ranch tonight. The topic, “Branding in Action Sports: Keeping Brands Relevant In Rapidly Changing Environments,” followed up with an all-star line-up of guests has me super excited and ready to bravely take on the infamous Southern California traffic on my trek north.
In an industry that has new brands popping up with every passing day (and possibly hour), finding a way to maintain relevancy and holding the attention of your target audience is vital to sustaining any level of success. The panel assembled for this group Y event all hail from companies who have found a way to keep themselves afloat over a period of time that has surely seen a countless number of brands rise and then fall before they even know what hit them. The action-sports industry is as fickle as any, but if you are able to captivate the minds of those you set out for there is no limit to how far you are able to take your brand. The line between success and failure is now as thin as ever before.
This sold-out event is providing an incredible opportunity to listen to and pick the minds of some of the industries finest. I am looking forward to posting a review tomorrow on what I was able to soak up. (Disclaimer: the phrase ’soak up’ refers to taking in the information provided by the panel and discussion, and is in no way a reference to the open-bar. With that being said, who doesn’t have a soft spot in their hearts for open-bars?)
Here is the panel for tonights event:
Pat McIlvain, Global Sports Marketing Director, Oakley
Jim Anfuso, Director of Marketing, Fox Racing
Danielle Beck, Director of Entertainment and Sports Marketing, Roxy
Carl Harris, Director of Global Marketing, C1rca
The discussion will be moderated by Sean O’Brien, Online Marketing & Communications Manager for Surf Expo.
Posted by Shaun on Wednesday, March 19th, 2008 in Industry.
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