Salt Lake City based WhiskeyMilitia.com launched today. The way this site works is that it offers one unique blowout deal every day. Every night at midnight there is a new piece of clothing or gear listed on the site at a clearance price. But that item is only available for 24 hours or until it’s sold out, whichever comes first.
Whiskey Militia is very similar to the highly successful Woot, not that there is anything wrong with that. They certainly aren’t the first company to apply the idea to a unique niche and they certainly won’t be the last. The only difference is that Woot is exclusive to tech and gadget items.
The one thing I don’t like about Whiskey Militia is that it displays the number of items left. Woot doesn’t do this, although they do have an animated bouncing icon when supplies are limited. The reason I don’t like that they display quantity is that it takes out that urgency to make an impulse purchase. If I look and see that 100 t-shirts are left in my size I might decide to hold off on my purchase only to later forget or change my mind. It also adds a little more fun not knowing how many items are left because supplies could literally be gone any second.
There is still a little bit to be desired on the execution of WhiskeyMilitia.com but overall they did a pretty decent job. I’m more interested to see how their marketing strategy is going to play out. Will they be able to garner the same grassroots vibe and cult following that Woot has? I’m not sure but I’m excited to see that someone has taken a successful Internet model and brought that to our industry.
Update: I just noticed they’re offering back to back deals all day long. I’m seeing some pretty sick deals on some sick gear.