FOR IMMEDIATE RELEASE
Media Contact:
Denise M. Abbott – ASA Entertainment, LLC
Director of Media Relations
310 410 3020 Ext. 309
abbott@asaent.com

CBS Sports Broadcasts Action Sports World Tour Events Starting Saturday, Nov. 8th

LOS ANGELES (November 5, 2008) – On Saturday, November 8th, CBS Sports will air the first of four shows featuring ASA Entertainment’s (ASA) Action Sports World Tour. ASA, the leading action sports event and television producer in the U.S., has partnered with CBS Sports for the fourth consecutive year to bring all the competitive action of the industry’s longest-running event series to its viewers this Fall. ASA’s Action Sports World Tour will air on CBS Sports as follows:
The Action Sports World Tour, including a special feature on ASA’s S3 Supergirl Jam - Saturday, November 8 at 2:00 p.m. ET*
The LG World Championships of Freestyle Motocross - following the weekly NFL broadcast on Sunday, December 7 at 5:00 p.m. ET*
The LG Action Sports World Championships (Skateboard Vert and BMX Street Championships) - Saturday, December 13 at 1:00 p.m. ET*
The LG Action Sports World Championships (Skateboard Street and BMX Vert Championships) - Saturday, December 20 at 1:00 p.m. ET*
*Times are subject to change. Please stay tuned to your local listings and www.actionsportstour.com for more information and details.
Each of the Tour’s TV programs on CBS Sports combines behind-the-scenes footage, personality profiles, lifestyle features, cutting edge music and world-class competition from the top pros such as Pierre-Luc Gagnon (Montreal, Canada), Bucky Lasek (Baltimore, Maryland), Sandro Dias (Santo Andre, Brazil), Jamie Bestwick (Darby, England), Chad Kagy (Gilroy, California), Simon Tabron (Newquay, England), Daniel Dhers (Caracas, Venezuela), and Paul Rodriguez (Tarzana, California). In addition to CBS Sports, additional event coverage is also airing on Fuel TV, VERSUS and Sportsnet.
ASA’s Action Sports World Tour (ASWT) kicked off in late July with its all-female S3 Supergirl Jam in Huntington Beach, California (July 25-27), then visited Orange County California with its high-flying Big-Air BMX Triples event (July 29-31). In September, the ASWT continued with the LG Championships of Freestyle Motocross at the L.A. County Fair (September 27), followed by a stop in Cincinnati at the new Bank of Kentucky Center (October 3-4). ASA Entertainment’s 2008 Action Sports World Tour ended this past weekend with the prestigious LG Action Sports World Championships (October 31-November 2) at KeyArena in Seattle.
For more details on ASA’s Action Sports World Tour, the CBS Sports television schedule or event information, please contact Denise M. Abbott at 310 410 3020 or via email at abbott@asaent.com, or visit www.actionsportstour.com.

About ASA Entertainment:
A leader in the action sports industry since 1994, ASA Entertainment, headquartered in Culver City, California is the largest action sports event and television production company in the world. The company produces more than 200 events and 100 television programs annually around the globe that feature skateboarding, freestyle BMX, inline skating, freeskiing, freestyle motocross, snowboarding and music. Its events are broadcast on CBS Sports, VERSUS, Spike, Fuel TV and Fox Sports Net domestically and distributed to more than 1 billion HH globally throughout Asia, Europe, USA, Africa, Canada, South & Central America and Australia. ASA’s properties range from large-scale international competitions such as the LG Action Sports World Championships to grassroots amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions and mobile tours. As one of the oldest and most established organizations in action sports, ASA Entertainment leads the market in developing premium content around the fastest growing sector of American sports. For more information visit www.actionsportstour.com or www.asaentertainment.com.

LionizePride.com: An Interactive E-Newsletter for Surfers

Sign-up, contribute content, and have it distributed worldwide for free

ORLANDO — NOVEMBER 5, 2008 — Lionize PR, an Orlando-based public relations and marketing firm specializing in the surfing community, today announces the launch of LionizePride.com. E-mailed to opt-in parties throughout the world, the e-newsletter’s content will be a combination of major news and reader submissions with embedded links if available. Sign-up and provide content at www.lionizepride.com.

“LionizePride.com is an avenue for publicity for those who can’t or don’t want to write a press release, don’t have the resources to pay someone to write one, or don’t know how to get it front of people who could read it,” stated Ryan Marks, president of Lionize PR. “While we’ll incorporate major news into the mix, I hope it will be utilized by the brands, the people and the organizations that could benefit the most from free publicity.”

Based on the concept that lions form social bonds called prides to hunt, educate and survive, LionizePride.com was born. By spreading the word about recent happenings, surfers have an avenue to contribute to the community instantaneously and have it broadcast worldwide.

“What I’ve found is that there is a ton of people who contribute to the surfing culture, but don’t necessarily have a medium to broadcast their successes,” stated Marks. “I want to give a voice to all those people in the most effective manner possible.”

E-mail is still the most effective form of marketing based upon studies by JupiterResearch with 87% of the online community spending their time reading e-mails. That is 17% more than the next most popular reason to use the Internet, which is for search.

Editor’s Note: For stickers, electronic images and samples contact Ryan Marks at 407.242.8548 or ryan@lionizepr.com.

About Lionize PR
Lionize – (verb) to exalt and make known as an object of great interest and importance. We are a full-service public relations and marketing firm specializing in the surfing industry, with an emphasis on manufacturers and suppliers to the global market. Our team has over 10 years of experience managing marketing initiatives for public and private companies with market-leading technologies and products. We offer a full range of marketing services, including branding, public relations, advertising, copywriting, graphic design, media placement and campaign management. To learn more, please visit www.lionizepr.com or call 407.242.8548.

GAGNON AND RODRIGUEZ DISPLAY TEXTBOOK PERFECTION CAPTURING GOLD AT THE LG ACTION SPORTS WORLD CHAMPIONSHIPS

SEATTLE, Washington (November 3, 2008) – The capacity crowd at KeyArena experienced a textbook display of Skateboard Vert and Street skills when Pierre-Luc Gagnon (Montreal, Canada) and Paul Rodriguez (Tarzana, Calif.) skated to Gold medals on the final day of the LG Action Sports World Championships.

Gagnon repeated as Skateboard Vert LG World Champion, redefining the word ‘domination’ by claiming yet another major title in 2008. In a 5-run, 10-wall competition, he produced runs that contained only one blank wall as he turned out one banger after another. His 360-flip mute to fakie, which won him best trick earlier this season, amazed the crowd, and his technical board tricks racked up the points to bring him $30,000 to add to his winnings this year.

“It feels great to win the LG World Championships again. I’ve been having a great time all season,” said Gagnon. “I’ve been on the road and practicing a lot, riding everyday. When I get to competitions all the practice I’ve done helps make it seem almost like any other day.”

Winning Silver was good friend Danny Mayer (Omaha, Nebraska) whose kick flip 540, the hardest trick of the day, thrilled the crowd and gave him a firm hold on second place after his second run. Not more than three people industry wide can perform the trick with the technical skill of Mayer, making it no wonder that tonight he finds himself $20,000 richer.

Third place seemed like Bucky Lasek’s (Baltimore, Maryland) after producing a few solid runs, but, like his nickname describes, the “pitbull on wheels,” Sandro Dias (Santo Andre, Brazil) came through on his final run to overcome Lasek and win the Bronze. After losing it on his 10th wall twice in the two previous runs, Dias stuck his final run which included one of the highest 540s ever. It was enough to pocket the $10,000 third place prize.

The Skateboard Street contest rivaled the Vert competition in excitement when the top 8 men of a 14-man field took to the 6-foot drop staircase to show off their skills in the final round. For ten minutes of controlled chaos they pushed their limits and threw one trick after another, cranking the level of skill beyond expectation. In the end, ‘textbook perfection’ is what took the title; Paul Rodriguez (Tarzana, Calif.) earned the Gold with a score of 95.75.

“He’s a total machine,” commented the judges. “His switch stance is as good as most people’s regular stance, and tonight he landed twice as many tricks as his competition.”

“I went for some tricks I normally wouldn’t try, “ said Rodriquez. “You just do what you have to do to win.”

Greg Lutzka (Milwaukee, Wis.) captured second place and Rodolfo Ramos, the 2007 LG Skateboard Street World Champion, took third.

All of the action of the 6th annual LG Action Sports World Championships produced by ASA Entertainment can be seen on CBS Sports on Sunday, December 7th at 5:00 p.m., Saturday, December 13th at 1:00 p.m. and on Saturday, December 20th at 1:00 p.m. All times are Eastern. Local listings should be consulted for broadcast details in specific areas. The event will also air in more than 180 countries worldwide via 25 networks.

For all the results, photos or more event information, please contact Denise M. Abbott at 310 430 0496 or visit www.lgactionsports.com.

Skateboard Vert Finals Results:

1) Pierre-Luc Gagnon (Montreal, Canada); 2) Danny Mayer (Omaha, Neb); 3) Sandro Dias (Santa Andre, Brazil); 4) Bucky Lasek (Baltimore, Maryland); 5) Andy Macdonald (San Diego, Calif.); 6) Marcelo Bastos (Sao Paulo, Brazil); 7) Buster Halterman (Wellsville, Penn); Alex Perelson (San Diego, Calif.)

Skateboard Street Finals Results:

1) Paul Rodriguez (Tarzana, Calif.); 2) Greg Lutzka (Milwaukee, Wis.); 3) Rodolfo Ramos (Cascavel, Brazil); 4) Jereme Rogers (Boston, Mass.); 5) Kurtis Colamonico (Long Beach, Calif.); 6) Fabrizio Santos (Aracaju, Brazil); 7) Danilo do Rosario (Curitiba, Brazil); Wagner Ramos (Cascavel, Parana, Brazil)

BMX Vert Finals Results:

1) Jamie Bestwick (Darby, England); 2) Chad Kagy (Gilroy, Calif.); 3) Simon Tabron (Newquay, England); 4) Steven McCann (Melbourne, Australia); 5) Jimmy Walker (Gilberts, Illinois); 6) Francisco Zurita (Santiago, Chile); 7) Zack Warden (Ofallon, Illinois); John Parker (State College, Penn.); 9) Jay Eggleston (Denver, Colo.); 10) Koji Kraft (Addison, Illinois); 11) Austin Coleman (Los Angeles, Calif.); 12) Jorge Jovel (Tela, Honduras); 13) Ben Snowden (Hornell, New York)

BMX Street Finals Results:

1) Daniel Dhers (Caracas, Venezuela); 2) Rob Darden (Greenville, NC); 3) Dennis Enarson (San Diego, Calif.); 4) Allan Cooke (Greenville, NC); 5) Anthony Napolitan (Youngstown, Ohio); 6) Gary Young (San Diego, Calif.); 7) Kevin Kiraly (Livermore, Calif.); Morgan Wade (Tyler, Texas)

Inline Vert Final Results:

1) Marco de Santi (Sao Paulo, Brazil), $12,500; 2) Shane Yost (Lauceton, Tasmania), $8,500; 3) Fabiola da Silva (Sao Paulo, Brazil), $4,000; 4) Borja Fernandez (Bilbao, Spain); 5) Sven Boerkhorst (Den Bosch, Holland); 6) Thumper Nagasako (Maui, Hawaii); 7) Marc Englehart (Lansdale, Penn.); Rich Parker (Glastonbury, England); 9) Matt Lindenmuth (Kutztown, Penn.); 10) Kevin Marron Lopez (Brussels, Belgium).

Inline Street Finals Results:

1) Franky Morales (Miami, Fla.); 2) Stephane Alfano (Frejus, France); 3) David Sizemore (Atlanta, Georgia); 4) Brian Aragon (Brighton, Colo.), 5) Chaz Sands (Glascow, Scotland); 6) Brian Shima ( Redwood City, Calif.)

Women’s Inline Street Finals Results:

1) Jenna Downing (Barnsley, England); 2) Fallon Heffernan (Jacksonville Beach, Fla.); 3) Fabiola da Silva (Sao Paulo, Brazil); 4) Chynna Weierstall (Roseville, MI).

SEATTLE, Wash. (November 1, 2008) –

Day two of the LG Action Sports World Championships brought the pros of BMX Vert, BMX Street, Men’s and Women’s Inline Street Skating, as well as Skateboard Vert to the fans and made them jump to their feet in celebration as the athletes laid down some of the most spectacular runs of the season. The year’s most dominant stars in BMX Vert and BMX Street, Jamie Bestwick (Darby, England) and Daniel Dhers (Caracas, Venezuela) respectively, continued their winning ways in 2008 and captured the gold medal in their disciplines, as Jenna Downing (Barnsley, England) and Franky Morales (Miami Beach, Fla.), took the gold in Inline Skating Street. Skateboard Vert also saw the usual suspects finish the Prelims at the top of the heap, with Pierre-Luc Gagnon (Montreal, Canada) leading the way.
The afternoon began with the Skateboard Vert Prelims and a 16-man field that needed to be whittled to eight for the Sunday afternoon Finals. The tops stars were in play, giving their best in an attempt to advance to the Finals. By the round’s end, Gagnon, Sandro Dias (Santo Andre, Brazil), Bucky Lasek (Baltimore, Maryland), Danny Mayer (Omaha, Nebraska), Alex Perelson (San Diego, Calif.), Andy Macdonald (San Diego, Calif.), Buster Halterman (Wellsville, Penn.) and Marcelo Bastos (Sao Paulo, Brazil) had advanced. On what can only be characterized as a ‘steam roll’, Gagnon comes in as the event’s defending champion and is looking to cap the season with a second consecutive LG World Champion title.
Daniel Dhers has also been rolling through all of 2008 in the Gold medal position and continued to do so today, decisively winning the BMX Street contest with two runs that far exceeded the competition. He pushed himself to the end, even bettering his first round score with his second run.
“I always want to do a good first run. But tonight I realized it’s been a long time since I’ve done two good runs, so I went out there to do it, and it worked.”
The Silver and Bronze medals went to Rob Darden (Greenville, NC) and Dennis Enarson (San Diego, Calif.) in a tiebreaker. Both men produced 90.00 point runs, but Darden turned in an 89.50 point first run, which bested Enarson’s additional run by one point, thereby breaking the tie and securing him second place.
Clearly another highlight of the evening was Jamie Bestwick’s (Darby, England) winning performance in the BMX Vert contest. Bestwick rode to his 5th LG World Championship title in six years. He’s captured the BMX Vert Gold at every LG World Championships he’s attended, missing out on the title in 2006, the only year he did not participate. He soared above the ramp tonight in what was described by announcers as “BMX insanity”, winning the contest with his first run.
“It feels great,” said Bestwick, describing his success. “This Seattle stop is a great one for the ASA [Entertainment] Action Sports World Tour. This event is a lot of fun. There’s a lot of nerves beforehand and everyone is on edge, but it brings out the best in us.”
Bestwick’s domination in BMX has been virtually complete in 2008 with him capturing nearly every major title this year. When asked what he attributes it to, he commented, “I just enjoy riding bikes. I gave up everything – my job, my family, my country – to come here and compete, and that’s what drives me to keep on pushing.”
The Silver medal in BMX Vert went to crowd-pleaser Chad Kagy (Gilroy, Calif.), and Simon Tabron (Newquay, England) received the Bronze medal.
The Inline Skating Street competitions were a definite treat for fans, thrilling the crowds with the creativity and daring of the athletes’ skill and talent. Fallon Heffernan (Jacksonville Beach, Fla.), entered the women’s competition as the leader from Friday’s Prelims, but Jenna Downing landed every trick she attempted in the Finals and solidly rode away with the Gold medal. Heffernan came in second; Fabiola da Silva (Sao Paulo, Brazil) came in third.
“Unbelievable” best describes the men’s Inline Skating Street competition where the athletes pushed the limits of not only themselves, but also the course boundaries. Nineteen year-old David Sizemore (Atlanta, Georgia) back-flipped off the hitching posts and Franky Morales used the neighboring Vert ramp to jump into the Street course, while performing a 540 spin before landing smoothly to the crowds’ cheers in amazement. Not to be outdone, Stephane Alfano (Frejus, France) also launched himself from the Vert ramp, landing a 540 spin as well after two attempts. With just a couple of minutes left to the session, Morales once again jumped from the Vert ramp, spinning through a 900, but failed to execute a successful landing. Nevertheless, after the judges tallied the scores in what was one of the toughest decisions of the evening, Morales came out the winner.
“I was just trying to win,” said Morales when asked how he came up with jumping from the Vert ramp. “I was trying to do something big, and I saw the ramp – it’s what’s big in here – and I said, ‘That’s it.’” The Silver medal went to Alfano, and Sizemore accepted the Bronze.
The LG Action Sports World Championships resumes Sunday afternoon at 2:00 p.m. featuring a day of skateboarding contests. Skateboard Street Prelims start at 2:00 p.m., followed by Skateboard Vert Finals and Skateboard Street Finals thereafter. Hoobastank will entertain the crowd to cap the weekend’s activities.
For photos or more information on the LG Action Sports World Championships, please contact Denise M. Abbott of ASA Entertainment at 310 430 0496 or visit www.lgactionsports.com.
The LG Action Sports World Championships is an ASA Entertainment production.
Skateboard Vert Prelims Results:
1) Pierre-Luc Gagnon (Montreal, Canada); 2) Sandro Dias (Santo Andre, Brazil); 3) Bucky Lasek (Baltimore, Maryland); 4) Danny Mayer (Omaha, Nebraska); 5) Alex Perelson (San Diego, Calif.); 6) Andy Macdonald (San Diego, Calif.); 7) Buster Halterman (Wellsville, Penn.); Marcelo Bastos (Sao Paulo, Brazil); 9) Adam Taylor (Cocoa Beach, Fla.); 10) Jean Postec (Annecy, France); 11) Anthony Furlong (Tampa, Fla.); 12) Neal Hendrix (Costa Mesa, Calif.); 13) Josh Stafford (San Diego, Calif.); 14) Elliot Sloan (New York, New York); 15) Joe Gratzer (Pocatello, Idaho); 16) Lincoln Ueda (Sao Paulo, Brazil)

BMX Vert Finals Results:
1) Jamie Bestwick (Darby, England); 2) Chad Kagy (Gilroy, Calif.); 3) Simon Tabron (Newquay, England); 4) Steven McCann (Melbourne, Australia); 5) Jimmy Walker (Gilberts, Illinois); 6) Francisco Zurita (Santiago, Chile); 7) Zack Warden (Ofallon, Illinois); John Parker (State College, Penn.); 9) Jay Eggleston (Denver, Colo.); 10) Koji Kraft (Addison, Illinois); 11) Austin Coleman (Los Angeles, Calif.); 12) Jorge Jovel (Tela, Honduras); 13) Ben Snowden (Hornell, New York)
BMX Street Finals Results:
1) Daniel Dhers (Caracas, Venezuela); 2) Rob Darden (Greenville, NC); 3) Dennis Enarson (San Diego, Calif.); 4) Allan Cooke (Greenville, NC); 5) Anthony Napolitan (Youngstown, Ohio); 6) Gary Young (San Diego, Calif.); 7) Kevin Kiraly (Livermore, Calif.); Morgan Wade (Tyler, Texas)
Inline Street Finals Results:
1) Franky Morales (Miami, Fla.); 2) Stephane Alfano (Frejus, France); 3) David Sizemore (Atlanta, Georgia); 4) Brian Aragon (Brighton, Colo.), 5) Chaz Sands (Glascow, Scotland); 6) Brian Shima ( Redwood City, Calif.)
Women’s Inline Street Finals Results:
1) Jenna Downing (Barnsley, England); 2) Fallon Heffernan (Jacksonville Beach, Fla.); 3) Fabiola da Silva (Sao Paulo, Brazil); 4) Chynna Weierstall (Roseville, MI).

Inline Vert Finals Results in a Woman Making the Podium for the First Time in Event History

SEATTLE, Wash. (October 31, 2008) – The sixth annual LG Action Sports World Championships produced by ASA Entertainment (LG World Championships) thrilled a raucous Seattle crowd tonight at KeyArena with the Inline Skating Vert Finals and BMX Street Prelims.

With two high-flying, spectacularly consistent runs, Fabiola da Silva (Sao Paulo, Brazil), the only woman competing against the men during any of the contests at the championships, flipped and grinded herself into third place – her highest finish ever in Inline Skating Vert at the LG World Championships against the men.

“I am so excited I almost started crying!” said da Silva. “I didn’t expect to make the podium.”

Joining Fabiola in the winners’ circle were Shane Yost (Lauceton, Tasmania), finding himself as the silver medalist for the second year in a row, and Marco de Santi (Sao Paulo), whose double-back flips and double-back flat spins pushed his scores through the 90.00 point mark to 91.25 and decisively secured him the gold medal. De Santi took home $12,500 for his win.

“I came here to do what I gotta do to win,” said de Santi to the crowd. “I did it in my first run, so I tried to go harder in my second run. It [the run] came out the same, so it’s all good.”

BMX Street also enjoyed opening night status, qualifying eight men to the finals, which will take place Saturday afternoon, November 1st. A strong and talented field of 16 men resulted in the following Finals’ contestants: Daniel Dhers (Caracas, Venezuela), Dennis Enarson (San Diego, Calif.), Gary Young (San Diego, Calif.), Rob Darden (Greenville, NC), Anthony Napolitan (Youngstown, Ohio), Allan Cooke (Greenville, NC), Kevin Kiraly (Livermore, Calif.), and Morgan Wade (Tyler, Texas). Wade is the defending BMX Street champion, so he’ll be battling to hold on to that title tomorrow afternoon.

The LG Action Sports World Championships resumes Saturday with an afternoon session that begins at 1:00 p.m. and features the Skateboarding Vert Prelims and BMX Street Finals, followed by a concert by MxPx. The evening session, which begins at 7:00 p.m., starts with the Women’s Inline Street Finals and continues on to the BMX Vert Finals, then the Inline Street Finals. The evening ends with sounds from punk band Pennywise. Tickets to each session start at $20 and are available at the KeyArena Box office and at all Ticketmaster outlets.

For photos or more information on the LG Action Sports World Championships, please contact Denise M. Abbott of ASA Entertainment at 310 430 0496 or visit www.lgactionsports.com.

Inline Vert Final Results:

1) Marco de Santi (Sao Paulo, Brazil), $12,500; 2) Shane Yost (Lauceton, Tasmania), $8,500; 3) Fabiola da Silva (Sao Paulo, Brazil), $4,000; 4) Borja Fernandez (Bilbao, Spain); 5) Sven Boerkhorst (Den Bosch, Holland); 6) Thumper Nagasako (Maui, Hawaii); 7) Marc Englehart (Lansdale, Penn.); Rich Parker (Glastonbury, England); 9) Matt Lindenmuth (Kutztown, Penn.); 10) Kevin Marron Lopez (Brussels, Belgium).

BMX Street Prelims Results:

1) Daniel Dhers (Caracas, Venezuela); 2) Dennis Enarson (San Diego, Calif.); 3) Gary Young (San Diego, Calif.); 4) Rob Darden (Greenville, NC); 5) Anthony Napolitan (Youngstown, Ohio); 6) Allan Cooke (Greenville, NC); 7) Kevin Kiraly (Livermore, Calif.); Morgan Wade (Tyler, Texas); 9) Koji Kraft (Addison, Illinois); 10) Craig Mast (Warren, Ohio); 11) Steven McCann (Melbourne, Australia); 12) Austin Coleman (Los Angeles, Calif.); 13) Marcus Tooker (Cape Cod, Mass.); 14) Zack Warden (Ofallon, Illinois); 15) T.J. Ellis (Moreno Valley, Calif.); 16) Ben Snowden (Hornell, New York).

Tony Hawk Awarded for helping give away over 2.3 million dollars to 390 Skate Park Projects at the 2008 Stoked Awards presented by Toyota Matrix in New York City

NY, New York, October 20, 2008 - Stoked Mentoring, the action sports non-profit organization, hosts its 2nd annual Stoked Awards presented by Toyota Matrix at Red Bull Space in New York City on November 12th presenting the Stoked Achievement Award to Tony Hawk, who will be in attendance for the event. This spectacular evening celebrates the individuals who embody Stoked’s Mission to “Develop Successful Teens through Opportunity Knowledge Experience and Determination”. MCing the event is X-Games host and Stoked co-founder Sal Masekela, known as the “voice of action sports”.

Skateboard legend Tony Hawk says, “I’m happy and excited to be given the Stoked Achievement Award. The work of the Tony Hawk Foundation, as well as the opportunities that Stoked is giving kids through action sports to make them more successful, is something that we need more of.”

For this formal event many of Stoked’s long-standing supporters come together to honor individuals whose generosity and achievements have touched the lives of so many others. This year Tony Hawk was selected for his outstanding work with the Tony Hawk Foundation. With the creation of the Tony Hawk Foundation in 2002 Hawk has been helping others experience the same excitement he did as a young skateboarder, learning to skate and building the self-confidence that resulted in his success. The foundation was designed to promote and help finance public skate parks in low-income areas and since inception has given away over 2.3 million dollars to 390 skate park projects throughout the United States.

“The pursuit of excellence and greatness, whether it be on a skateboard or school or life, is something that we’re looking to instill in our youth. We’re thrilled and honored that Tony will share his achievements and life lessons at the Stoked Awards on Nov 12th,” says Stoked Mentoring co-founder Steve Larosiliere.

The evening will have cocktails, hors d’ oeuvres, a silent auction, awards ceremony, and entertainment along with music by DJ Christopher Sealey. A very exciting and memorable evening is planned. The outreach and exposure created by the Stoked Awards continues to match inner-city youth with wonderful mentors creating positive relationships and learning valuable life skills through action sports.

This awards ceremony is attended by over 300 people throughout New York City & Los Angeles in the fields of action sports, media, entertainment, finance, fashion and technology. Honorary Co Chairs are actress Joy Bryant and top action sports film distribution company VAS’s President Michael Lythcott. The presenting sponsor is Toyota Matrix. Supporting Sponsors include DC Shoes and Berkela Films.

Video coverage and photos presented by official action sports media sponsor ZexSports.com will be live immediately after the event.

About Stoked Mentoring (www.stoked.org)

Co-founded in 2005 by Steve Larosiliere and Sal Masekela, Stoked Mentoring is a unique nonprofit organization based in New York and Los Angeles that provides innovative mentoring programs exposing “at risk” youth and their mentors to action sports. These activities are used as a means to develop and foster resiliency, determination and success. Through hands-on partnerships with social service agencies, Stoked presents and oversees several programs annually including Snow Mentor, Skate Mentor and Surf Mentor.

About Tony Hawk Foundation (www.tonyhawkfoundation.org)

Founded in 2002 by Tony Hawk, the Tony Hawk Foundation seeks to foster lasting improvements in society, with an emphasis on helping children. Through grants and other charitable donations, the foundation supports programs focusing on the creation of public skateboard parks, and other causes. The foundation favors programs that clearly demonstrate that funds received will produce tangible, ongoing, positive results.

The Game and Pennywise to perform live at LG Action Sports World Championships at KeyArena – Oct. 31 & Nov. 1st. Tickets to the Season-ending Action Sports Event include Live Concerts

LOS ANGELES (October 13, 2008) – When the LG Action Sports World Tour produced by ASA Entertainment stops in Seattle’s KeyArena later this month on October 31-November 2nd, not only will fans be rewarded with an intense competition between 175 of today’s best action sports pros, they will also be entertained each night with a free concert from musical groups popular to this genre. Today, ASA announces three groups who will perform during the weekend. The Game, MxPx and Pennywise will perform on the Maxell Music Stage - The Game on Friday night, October 31st, MxPx on Saturday afternoon, November 1st and Pennywise on Saturday evening.

Jayceon Terrell Taylor, better known by his stage name The Game, is an American rapper signed to Geffen Records. He rose to fame in 2005 with the success of his debut album, The Documentary, and his two Grammy nominations. Since then, he has been considered the driving force in bringing back the West Coast hip hop scene and competing with many of his East Coast counterparts. The Game is the only West Coast solo artist to release a multi-platinum album “The Documentary” since Dr. Dre’s 1999 album, “2001”. Aside from releasing two albums that debuted at number one on the United World Charts and the Billboard 200, The Game has gained notoriety for the hip hop feuds he has taken part in. Presently he’s enjoying the success of his single “My Life” featuring Lil Wayne.

MxPx, originally known as Magnified Plaid, is a punk band that was started in 1992 by three 15 year-old teenagers in Bremerton, Washington. The three original members were classmates in high school. In their 16-year existence they’ve recorded 8 studio albums and released 20 singles. Their first album, “Pokinatcha” came out while they were still in high school. In 2006 the City of Bremerton gave the group keys to the city for their contributions to the community and their song “Move to Bremerton”, which was used in the city’s marketing efforts. After enjoying tours in the U.K. and Australia earlier this year as part of the “Good to Go Tour”, and a few recent shows in Canada and the U.S., the band is planning to start writing and recording a ninth album in January 2009.

Pennywise, the American punk band that began in 1988, derived its name from the monster in the bestselling book by Stephen King, “It.” The band is made up of members Jim Lindberg, Fletcher Dragge, Byron McMackin and Randy Bradbury (since 1996). Pennywise has produced nine studio albums in their career, one every two years. The most recent album, “Reason to Believe” was released in March 2008 on MySpace Records. The punk rock, melodic hardcore sound of their second album “Unknown Road” became an underground hit which made the band a force on the punk rock scene.

The 2008 LG Action Sports World Championships will feature additional bands, whose performances are also free with event admission. Added bands will be announced shortly by KNDD, the event’s radio partner, or stay tuned to the event’s official website, www.lgactionsports.com for more information.

Tickets which include all the competitive action, concerts and sponsor village entertainment are on sale now at the KeyArena Box Office, all Ticketmaster outlets, and Ticketmaster.com, or by calling 206 628 0123 to charge them by phone. Limited VIP Ramp seats and weekend packages are available at special pricing. For more information please visit www.ticketmaster.com.

Featuring competitions in BMX, skateboard and Inline Skating Vert and Park disciplines, the LG Action Sports World Championships will air on CBS Sports on Sunday, December 7th at 5:00 p.m., Saturday, December 13th at 1:00 p.m. and on Saturday, December 20th at 1:00 p.m. All times are Eastern. Times are subject to change so please check local listings for additional details in your area. The event will also be broadcast internationally to over 180 countries worldwide via 25 networks. The LG Action Sports World Championships is the most widely viewed action sports event in the world.

This event is produced by ASA Entertainment, the global leader in Action Sports event and television production.

Famous Green Label Surf Wax Joins The Project BLUE Initiative to Benefit Surfrider Foundation

San Clemente, CA, September 7, 2008 – Project BLUE, the environmental initiative established to raise funds in support of the non-profit Surfrider Foundation’s mission to protect the oceans and beaches, would like to welcome Famous Wax into the family. As part of their support, a portion of the proceeds from Famous’ petrochemical-free Green Label Surf Wax will be donated to Surfrider. The latest member of the project BLUE initiative, Famous joins industry leaders Billabong, DAKINE, Electric, Nixon, O’Neill and Reef in their ongoing support of clean water and safe beaches worldwide.

Forward thinking and environmentally conscious, Famous represents an ideal partner for project BLUE. After two years of R&D, Famous was able to create the Green Label line of wax to be both environmentally friendly and at the same time, perform to the standards of the Famous surf team. In addition to having superior grip in the water, Famous Green Label Surf Wax is biodegradable, 100 percent organic and non-toxic.

“We developed the Green Label wax in the mindset of wanting to do our part and help Earth conscious surfers take a step towards limiting their global footprint by offering them an alternative to petroleum based surf wax,” commented Sam Sciortino, owner of Famous Wax. “When we were first preparing to introduce the Green Label wax to retail, partnering with project BLUE seemed like a natural evolution for our company. As surfers, we all need to do what we can to keep the oceans and beaches clean, joining the project BLUE initiative and helping Surfrider is just one way we’re trying at Famous.”

Famous has taken steps to make the packaging of their wax more environmentally as well. Green Label wax is wrapped in FSC certified recycled paper and uses soy ink in the printing process.

“Famous stepping up for project BLUE provides one more outlet for surfers to support Surfrider and the environment through conscious decision making in their regular routines. Famous may be a smaller company when compared to the other project BLUE partners, but their support is a great example of how little steps can lead to big changes,” said Vipe Desai, brand strategist at Propaganda HQ and founder of the project BLUE initiative. “Project BLUE isn’t a showcase for companies trying to out green each other. What we are doing is providing easy options for people to plug into Surfrider with minimal effort. If everyone took little steps towards helping the environment, we’d see big changes in the oceans.”

Famous Green Label Surf Wax is available in five temperature ranges (including base coast) and is currently at better surf shops nationwide. More information on Famous Wax can be found at www.famouswax.com.

ABOUT project BLUE

project BLUE is an unprecedented collaboration of leading and competitive brands in the multi-billion dollar surf industry. Each of the project BLUE partner brands has created special edition product specifically for the initiative, with a portion of the proceeds from each sale going towards the non-profit Surfrider Foundation. Billabong, DAKINE, Electric, Famous Wax, Nixon, O’Neill and Reef have all pledged their long-term support for the program. project BLUE products can be found worldwide at leading surf retailers and online through Swell.com. More information on project BLUE and its partners can be found at www.betruetoblue.com.

Big Tricks and Fan Favorites Preview the LG Action Sports World Championships

CINCINNATI, Ohio (October 5, 2008) — The final stop on the 2008 Action Sports World Tour (ASWT) concluded tonight at the Bank of Kentucky Center on Northern Kentucky University with fan favorites capturing the top prize in their discipline and the pros pushing the sport to the next level with tricks that far surpassed the expectations of the spectators and the judges.

Vert ramp action started the evening, with 16 men competing in a BMX vert contest that showcased the flair of favorite Jamie Bestwick (Darby, UK) and saw him ride away with the $10,000 first place prize. Although at 37 he was one of the oldest riders in the competition, Bestwick’s talent and skill never wavered; his execution was flawless. Tonight, perfection was necessary in order to win, for Steven McCann (Melbourne, Australia) and Simon Tabron’s (Newquay, England) rides were equally as impressive as Bestwick’s. McCann’s remarkable full-pull presentation rewarded him with second place, while Tabron effortlessly landed the 900 for which he has become known and finished in third.

Pierre-Luc Gagnon (Montreal, Canada) continued his winning ways in 2008 and rode to victory in the skateboard vert contest, confidently nailing multiple 720s and back to back technical spin tricks in a single run that left no question as to who was the event’s winner. The new 10-wall format (versus the usual 45-second run) worked well for “PLG”, allowing him to plan his performance and turn out the run he had been envisioning.

“That last run I did was great,” PLG said after his win. “I have been struggling with the Mountain Dew Tour ramps all season, but I love this ASWT ramp. It was amazing to pull off that run on this ramp. And, I like the format too. I can plan what I want to do and not worry about the time.”

San Diego, California’s 17 year-old Alex Perelson took the silver medal, and veteran Danny Mayer (Omaha, Neb.) finished in third.

Closing the night was the Big Air BMX Triple Jump contest that brought fans to their feet several times in admiration. With his first run of the night, Rob Darden (Greenville, NC) successfully rode the 165 foot long course performing three, exciting big-air stunts, then re-jumped the second jump, heading back toward the starting ramp. He is one of only two riders to jump back in the opposite direction and by the competition’s end he had completed this stunt in all three of his runs. Darden was rewarded with the Big Air BMX Triple Jump title and $10,000 for his efforts.

“I ride at a skate park that is built that way, where you can ride forward and backward in a single run. The only difference here is that the jumps are taller and you can’t see the landing. But the quarterpipe on this course gives you the speed you need and makes it easier to do it,” explained Darden. “I just went out to have a good time, tried it, and it worked out.”

Always a contender, Mike Spinner (Miami, Fla.), triple tailwhipped his way into second place, and 19 year-old Zack Warden of O’Fallon, Illinois finished third. Warden performed one of the night’s most exciting tricks when he landed a bike-flip 360, a trick he calls the “iron lotus”. The only rider to have ever landed the trick, Warden secured the bronze medal.

Providing the wow-factor of the Big Air BMX Triple Jump contest was T. J. Ellis with his second run of the evening. Turning in a first run during which he successfully performed a no-handed front flip, Ellis nailed a double backflip and surprised not only the crowd and the judges, but also himself.

“I’ve done it before on dirt courses, but never on this course. I just thought I’d try it and it worked!” The double backflip helped Ellis to advance to the Semifinals, which saw further attempts at the trick fail and keep him from advancing to the Finals.

The Cincinnati Action Sports World Tour event was the final qualifier before the prestigious LG Action Sports World Championships on October 31- November 2 in Seattle, Washington. KeyArena will see 175 of action sports pros gather in Emerald City to determine the best action sports athletes of the year.

CBS Sports will air ASA Entertainment’s Cincinnati Action Sport World Tour stop on November 8th. Please consult your local listings for the times in your area.

For more information on the Action Sports World Tour or photos from the Cincinnati tour stop and complete results, please visit actionsportstour.com or contact Denise M. Abbott at 310 430 0496 or via email at abbott@asaent.com.

Put your hands together and help us welcome Elena Hight to the Nike 6.0 Crew.

“Elena is a great addition to our team. Nike 6.0 has always been about the youth and capturing the energy and enthusiasm of this culture on and off the snow. Elena can ride it all, but is best known for her explosive halfpipe runs. Despite her age, Elena has the confidence, focus, and talent of a seasoned pro. She is pushing women’s snowboarding to a new level, and has the kind of style that earns her the respect and recognition of snowboarders young and old.” –Barrett Christy, Snowboard Mentor

High amplitude and high style pipe runs mark Elena Height’s take on snowboarding. Elena’s aggressive yet refined style and consistent bag of tricks have brought her to contests around the globe— earning her a worldly perspective past her years, and a spot at the forefront of the next generation of women riders, pushing the sport, further, faster and higher. Welcome to the crew Elena.

Elena joins Nike 6.0 snowboarders Mason Aguirre, Broc Waring, Matt Ladley, Ellery Hollingsworth, Trevor Jacob, Bryn Valaika, Ben Watts, and Ross Baker.