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WIAS Kick Off Event Announced

Tuesday, March 17th, 2009

Join the 1st WIAS bash: Women Entrepreneurs in Action Sports! You will learn from passionate, successful business ladies that will feed you with stories and insights on how they made it happen!
Whether you are an aspiring or current entrepreneur, this gathering will not only be a great learning experience, it will also be an amazing time with women that share the same passion: action sports.

women in action sports

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Brothers Create Online Video Show that Surfs the Web

Monday, March 9th, 2009

Halifax, NS – Entrepreneurial brothers Craig and Lance Moore are co-creating a show marrying their passions – online video and surfing. Surf Donkey, produced in Halifax by Spider Video, is an internet-based show profiling Nova Scotia’s unique cold-water surf culture peppered with sibling jibes and guest interviews.

Even though they share a love of surfing, Craig and Lance live very different lives.
Craig, owner of Spider Video, graduated from Nova Scotia College of Art and Design where he focused on film and video production and is married with three children.

Lance lives the life of a surfer. He operates his store, Dacane Surf Shop on Blowers Street and travels around the world to exotic locations. He is well known for his passion for Nova Scotia surfing and colourful array of friends, some of them celebrities.

Craig understands online video drives much more than entertainment value. “In six months Surf Donkey has doubled traffic to the Dacane Surf Shop website, racked up over 850,000 hits and recently cracked 50,000 views of the show.” He adds, “With over ten billion videos watched online monthly, that’s a lot of eyeballs viewing products.”

Sibling dynamic is a strong foundation for the show and fuels much of the dialogue
within each “webisode”. Craig is quick to point out that it was he who started surfing
first. In sibling fashion, Lance ribs Craig for his lack of surfing over the past ten years.

Response to the show has been positive so far. A surfer for over 16 years, Lance feels he well represents target Surf Donkey viewers saying, “People are always asking me when the next webisode is coming out,” and adds, “I was confident our target audience would like the concept as we give them what I would want to see in a surfing show.”

Surf Donkey launched in the summer of 2008 and now has a fan base around the world in countries including the United States, Australia, Britain, Germany, Norway and across Canada. The latest and tenth show, “Sub Zero” features Lance providing winter surfing tips while heading to the beach to surf in minus 15 degrees Celsius temperatures.

To view Surf Donkey go to www.surfdonkey.ca. All 10 webisodes are posted on this site along with show notes, viewer comments and an online merchandise store.

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Monday, March 9th, 2009

Free Live Music Featuring Santigold and Cold War Kids; All-Women’s Professional Snowboard Competition Featuring Top Rider Torah Bright and Crowning of the TTR Women’s World Champion

Huntington Beach, CA – (March 2, 2009) – The Fifth Annual Roxy Chicken Jam, presented by ROCKSTAR Energy Drink, returns to Mammoth Mountain March 27-29, 2009 for a weekend of competition and fun. As the final stop of the Women’s TTR World Tour, the Roxy Chicken Jam will crown the 2008/2009 Women’s TTR World Champion. The all-women snowboard event will bring together the top pro women snowboarders from around the world to compete in slopestyle and superpipe events for a combined purse prize worth $50,000. In addition to awarding titles for each division, the unique event will feature a festival atmosphere with live performances by Santigold and Cold War Kids, a mascot competition, games and goodies for all to enjoy.

“We are excited to be returning to Mammoth Mountain for the Fifth Annual Roxy Chicken Jam,” said Randy Hild, Executive Vice President, Roxy Global Marketing. “With a stellar lineup of competitors and musicians, the return of the Roxy Chicken mascot competition and the weekend long festival, it’s sure to be an epic event that will not soon be forgotten.”

As a six-star Women’s TTR event, the contest is one of the most prestigious all-women’s snowboard events in the world, and has a crucial influence on the outcome of the Women’s TTR rankings. The best female snowboarders from around the world flock to the Roxy Chicken Jam each year, including top Roxy riders Torah Bright – 2007 Women’s TTR World Champion and 2009 X Games gold medalist; Kjersti Buaas – 2006 Olympic bronze medal snowboarder; as well as top pros Gretchen Bleiler, Kelly Clark, Erin Comstock, Hannah Teter and Alexis Waite.

Continuing upon the popular tradition of previous years, the event will kick off with the open-entry qualifying rounds. The top five finishers in each division, slopestyle and superpipe, will be entered into the main event to compete alongside the pros for a spot in the super final round and a chance at the crown.

In addition to the competition, the Roxy Chicken Jam will include a winter wonderland festival, featuring a free concert with music guests Santigold and Cold War Kids on Saturday March 28, 2009 at 7pm. Additional activities over the course of the weekend include the ever-comedic Mascot Superpipe Competition, hair by Paul Mitchell, touch ups by Covergirl, Roxy demo boards and skis, and other giveaways and goodies.

The 2009 Roxy Chicken Jam is presented by ROCKSTAR Energy Drink. Additional partners include Paul Mitchell, Covergirl, JBL, Zumiez, Ford Models, FuelTV, Nylon Magazine, Mammoth Mountain, and Swatch TTR World Snowboard Tour. For more information on the Roxy Chicken Jam and festival visit www.roxy.com/chickenjam-usa .

About Roxy:
Roxy is a brand of Quiksilver, Inc. (NYSE:ZQK), the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports equipment, footwear, accessories and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.

The reputation of Quiksilver’s brands is based on different outdoor sports. The Company’s Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Company continues to make snowboarding equipment under its DC, Roxy, Lib Technologies, Gnu and Bent Metal labels.

The Company’s products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores. Quiksilver’s corporate and Americas’ headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.

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Oxbow Back To Powder: A Backcountry Contest By the Riders For the Riders

Monday, March 2nd, 2009

Oxbow has been rolling out with high performance outerwear for backcountry since1986. In its continuing support for the backcountry experience, Oxbow created a perfect outlet for the riders to take it back to the roots. Recently, the Oxbow Back To Powder event was an awesome breakthrough that exemplified the brand’s creativity and commitment to snowboarding and freeskiing. The event was held on Feb 1st -7th in the eco-friendly ski area of Arêches Beaufort, a place known by the best Backcountry riders in Europe.

With the help of pro snowboarder Christoph Weber (Austria) and pro freeskier Laurent Favre (France), Oxbow gathered some of the best riders from all over the world for a six-day contest.

“Since the beginning of the winter I helped to organize this special event together with Laurent Favre and Oxbow. We were all super motivated for a sick week of riding and good times on the mountains of Arêches Beaufort. All was well planed and the Riders list was promising. Not only really good athletes, but also Skiers and Snowboarders who share the spirit for the Mountain and the Sport. Unfortunately, the 2nd Oxbow Back To Powder didn’t see much powder this year, but it saw an action packed week with tons of smiling faces, Skiers and Snowboarders together, Freestylers and Freeriders together. I couldn’t ask for any better”, says Austrian pro snowboarder Christoph Weber.

In this competition the riders themselves were given free rein to create their own terrain that they then competed and judged each other’s performances on. There has however been no official winner this year. After the accident of one of the competitors, Oxbow decided to split the 15,000 € prize money into 16, which was warmly welcomed by all the riders. This gesture showed the amazing team spirit shared during the Oxbow Back To Powder 2009.

Oxbow’s long-standing presence in snow continues to be strengthened by event concepts like “Back To Powder” and backed by an amazing team of the some of the best freestyle and backcountry riders in Europe.

More event info, rider photos and footage can be found online at: http://www.oxbowbacktopowder.com

About Oxbow:

Since its creation in 1985, Oxbow has catered to a broad market within the field of board riding sports. With its pre-eminence in lifestyle fashion, Oxbow’s philosophy embraces the combination of technology, creativity and innovation. Offering a wide range of products to countries throughout the world, Oxbow surfs between the oceans and mountains; two elements the brand has always explored. You can find Oxbow gear and apparel at their newly opened flagship store in Santa Monica on 131 Broadway.

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Friday, February 20th, 2009

Action Sports & Youth Marketing PR Pros Break Down the Ins & Outs of Public Relations; How to Maximize PR Opportunities & Expand Brand Awareness

FOR IMMEDIATE RELEASE: Carlsbad, CA – February 20th, 2009 – group Y, a collective of youth marketing and communications professionals in the action sports and entertainment industries, holds its first panel discussion of 2009 on Wednesday, February 25th at the Grove of Anaheim. Featured panelists include professionals from Vans, Burton, and The Bungalow PR.

In contrast to marketing practices such as advertising or events, public relations still remains the least-understood and most-neglected aspect of many industry marketing plans. The group Y panel of PR professionals will break things down for members and guests by puling back the curtain on the many areas of public relations: What exactly is PR? What are the most common misconceptions? And how PR can help generate sales and brand awareness?

The group Y panel discussion will address common questions and promote discussion, questions and networking opportunities to members and guests.

Panelists Include:
* Chris Overholser – Senior PR Manager, Vans (vans.com)
* Shana Frahm – Global PR Director, Burton (burton.com)
* Stacie Krajchir – founder, The Bungalow PR (thebungalowpr.com) a fashion/lifestyle public relations firm.

The event will take place at special VIP setting created by sponsor G&C Event Productions at the Grove of Anaheim. In addition to the panel discussion, members and guests will participate in an interactive hands-on workshop.

Doors will open at 6:30 p.m. and the panel will begin at 7:00 p.m. Admission at the door is $20 and includes appetizers and a hosted bar before the panel. Take the train (Amtrak or Metrolink) and show your train ticket at the door to receive $5 off your admission!

group Y invites all those involved in marketing & PR within the action sports, entertainment & communications industries to attend. For more information and to RSVP, please visit our website at www.groupYnetwork.com.

About group Y
group Y is a collective of youth marketing & communications professionals with a focus on action sports and entertainment industries. Founded in 2006, the group is vehicle to bring people together and assist new relationships between others within our sphere of Action Sports and Entertainment. group Y meets once a month in Southern California, rotating venues between Orange County, San Diego and Los Angeles. For more information, please visit us at www.groupYnetwork.com

About G&C Event Productions
By actively listening to their customers, G&C Event Productions produces events like no other. From simple radio station remotes to VIP experiences at Motocross events to intimate dinners for 2000 of your closest friends, G&C is one of very few single-source providers of custom event productions on the west coast. With over 15 years of experience in event production, G&C principal Mike Hellyar has literally done it all in the business, and he has the client list to prove it. Brands such as Monster Energy Drink and Energizer Batteries join concert giants Live Nation in using G&C as their “go-to” guys for delivering lasting customer memories.

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Primo Lager Drops Back Into California

Tuesday, February 17th, 2009

Hawaii’s Original Beer Now Available on Mainland for the First Time In More Than A Decade

San Diego, CA (February 16, 2008) – Primo Brewing & Malting Co. today announced that for the first time in more than a decade, Primo Island Lager will be made available in select bars and retail locations throughout California and parts of Nevada. A mainstay of Hawaii and surf scenes, production of Primo began again in its home state of Hawaii in 2007. Due to popular demand that reached across the Pacific Ocean, Primo is now returning to the mainland US.

While the name and imagery of the iconic Primo brand will stay the same, the flavor has been updated to be more in line with today’s beer consumer. The new Primo Island Lager has the rare combination of craft-brewed richness with the smooth taste of traditional American lagers. Primo’s recipe is entirely unique, using a blend of 95 percent malt and five percent raw Hawaiian cane from Maui Sugar Co., the last raw-cane producing company in Hawaii. This blend delivers a brew that is more flavorful and at the same time, still very refreshing. Primo also uses two distinct varieties of noble hops that impart a subtle spicy aroma, setting the beer apart from leading import brands and other domestic lagers.

The recipe was derived by two award-winning brewmasters, Phil Markowski and Bob Newman. Markowski brews at Southampton Publick House, while Newman is the two-time “Brewmaster of the Year” recipient at the Great American Beer Festival. The two consulted with native Hawaiians and true watermen to help refine the new taste of Primo. Big wave champions, Shane Dorian and Keoni Watson, along with other Hawaiian watermen, helped the brewmasters determine the taste of today’s Primo during numerous beach-tasting sessions that led to the final recipe.

Primo’s return is due in part to the Pabst Brewing Co., which owns the Primo brand. Absent from the beer market since 1997, Primo also tapped local brewery, Keoki Brewing, to assist in the production Primo Island Lager.

“Primo is one of the only modern brews that has a legitimate Hawaiian history, with roots that go back to 1897. When we decided to bring Primo back, it was important that we worked with and received approval from the locals and watermen to make sure this was a beer people of the islands would enjoy and be proud of,” said Kyle Wortham, senior brand manager at Primo Brewing & Malting Co. “The reception that the new Primo received in Hawaii last year was overwhelming and we’ve heard increasing demand for the beer from California and beyond.”

Surfers and Watermen Guide The Relaunch From Hawaii to California

Shane Dorian and Keoni Watson recruited a team of tight-knit watermen and kamaaina (longtime Hawaiian residents) to consult on everything from the formula and packaging to the best surf breaks for shooting many of the photos used in Primo’s advertising.

Joining in representing Primo’s aloha heritage is longtime Maui resident and DAKINE surf team manager, Micah Nickens. The crew finished out the team by tapping into renowned big-wave riders, Brad Gerlach and Chris Malloy, to help ensure that Primo’s authenticity is carried through to the mainland.

“Staying true to the beer’s Hawaii roots is a top priority for Primo and we’re stoked to be a part of the team,” commented Dorian. “It’s one of those beers that connects people, everyone who has ever experienced Primo has a story to tell about it. I know our ohana and friends in California are excited to be able to drink Primo again. I think anyone who is a fan of Hawaii will enjoy Primo beer.”

Part of Primo’s relaunch includes a commitment to support the environment and culture of Hawaii. A portion of all Primo sales will go towards the Outrigger Duke Kahanamoku Foundation and the Hawaiian chapter of the Surfrider Foundation.

About Primo Brewing & Malting Co.
Primo Brewing & Malting Co. was founded in 1897 as Honolulu Brewing & Malting Co. and has been an integral part of Hawaiian lore since. The Company is a division of Pabst Brewing Co. of Woodridge, Illinois. Pabst was founded in 1844 and produces many fine quality beers around the country such as Pabst Blue Ribbon, Schlitz, Lone Star and McSorley’s Ales. For more information about Primo beer, visit www.primobeer.com.

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Grenade Games 5 Coming to Whistler B.C Canada

Wednesday, February 4th, 2009

Monster Energy in cooperation with Grenade gloves brings the most unique event in snowboarding, The Grenade Games, to Whistler, BC during the Telus World Ski and Snowboard Festival, April 20-26 2009.

February 3. Whistler, BC. – Monster Energy is proud to announce that it has joined forces with Grenade Gloves to bring the infamous Grenade Games to Whistler, BC during the Telus World Ski and Snowboard Festival this April. Now in their fifth year, the Grenade Games have set themselves apart as the snowboard industries best end-of-season contest and party. Bringing them to Whistler during the WSSF was a natural step to combine two of the biggest spring events into one giant happening.

In the irreverent tradition of the Grenade Games, events will combine the typical snowboard event with an unexpected twist. The Superpipe has evolved into something bigger in better, snowboarders will be challenged to hurl themselves down a mogul field for the first-of-its-kind dual slalom mogul event, and all of it will be capped off in front of thousands of screaming fans Saturday night, with a showcase like nothing the WSSF has ever seen before.

Challenged with revitalizing the snowboarding events of the TWSSF, Nelson Phillips from Monster Energy has called on Olympic snowboard medalist Danny Kass and his crew from Grenade Gloves to bring their already successful event north of the border, and they have jumped on the opportunity.

“We are proud to announce we are bringing “The Grenade Games 5” to Whistler. With the biggest and baddest lineups ever this April, it is sure to be the best. The Grenade Games is a celebration of Snowboarding, music and everything else holy! VIVA la Games! Get ready to Ride…EH!”

-Danny Kass

In addition, Danny’s Fuel TV show, “The Adventures of Danny and the Dingo”, with his longtime sidekick Luke “The Dingo” Trembath, will wrap up filming for the season during the event.

Web: www.monsterenergy.ca, www.grenadegloves.com, www.wssf.com
What: Grenade Games 5
Where: Whistler, BC, Canada.
When: April 20-26, 2009
Media Contact: Dano

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Tuesday, February 3rd, 2009

LOS ANGELES February 3, 2009- Global sports and entertainment company IMG and owner
of the U.S. Open of Surfing, today announced, an agreement with Global Surftag and
Jim Beam to produce the Jim Beam Surftag U.S.[Series]- a four event surf club/team
competition to begin in late 2009.

Extremely popular in Australia, since it debuted in 2001, Jim Beam Surftag features
boardriding clubs competing in a unique tag team format. Each club is represented by
five surfers. In relay style each surfer catches three waves and then returns to the
beach to tag their team’s next surfer. The U.S. version of Jim Beam Surftag will
utilize the same format as the Australian series and will invite surf clubs and
teams to participate in events across Southern California.

“In Australia, events feature the best competitors in the world coming back to surf
for their clubs. It’s about pride and good fun.” said Steve Harrison, Managing
Director, Global Surftag. “We have more than 100 teams competing and we want to grow
to that level in the U.S. In fact, we hope to have Country vs. Country contests
someday soon.”

Chris Conrad, Vice President, IMG Action Sports added, “IMG is thrilled to be a part
of the establishment of the U.S. based Jim Beam Surftag series. While surf clubs are
still developing in the U.S., Jim Beam’s support offers clubs – and core surfers – a
social and competitive platform. We are very optimistic that the U.S. Surf
community will embrace the series.”

“For the past two centuries, Jim Beam has achieved success through its tireless
commitment to quality and true character. We’ve stayed true to what matters most to
us – ‘The Stuff Inside,’” said Paige Guzman, Whisky Category Leader, Beam Global
Spirits and Wine. “We are honored to bring this grassroots surfing showcase to the
United States for competitors to demonstrate their ‘Stuff Inside.’”

Jim Beam Surftag U.S. will begin in Southern California later this year and conclude
in September or October. Prize money will range from $5,000 for qualifying events
to a $10,000 purse for the finals.

About IMG Sports & Entertainment
Operating in 30 countries, IMG Sports & Entertainment’s diverse businesses include:
product and brand licensing; consulting services; event ownership and management;
collegiate marketing, media and licensing; fashion events and models representation;
golf course design; and client representation in golf, tennis, broadcasting,
speakers, European football, rugby, cricket, motor sports, coaching, Olympic and
action sports. IMG Academies are the world’s largest, multi-sport training and
educational facilities, delivering world-class training experiences to more than
12,000 junior, collegiate, adult, and professional athletes each year. More
information is available at www.imgworld.com.

About Jim Beam
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is
building brands people want to talk about. Consumers from all corners of the globe
call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club®
Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky,
Larios® Gin, Whisky DYC®, Teacher’s® Scotch Whisky, DeKuyper® Cordials and Liqueurs,
Knob Creek® Bourbon and Starbucks(tm) Liqueurs. Beam Global Spirits & Wine is part
of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual
sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its
brands, and its commitment to social responsibility, please visit
www.beamglobal.com and www.drinksmart.com.

About Global Surftag
The Jim Beam Surftag is Australia’s premier team surfing series with World Tour
surfers Mick Fanning (Kirra), Joel Parkinson (Snapper Rocks) and Taj Burrow
(Yallingup) representing their local boardriding clubs. The Jim Beam Surftag
provides a national competition for boardriding clubs to compete against each other
and to determine Australia’s No.1 club. The Jim Beam Surftag is run under the
popular tag team format with each club represented by five surfers. In relay style
each surfer catches three waves and then returns to the beach to tag their team’s
next surfer.

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FISE 13th Addition

Saturday, January 31st, 2009

FISE, the International Extreme Sport Festival is pleased to announce its 13th edition in 2009, giving you rendez-vous from May 20-24 in downtown Montpellier on “Les Rives du Lez,” in the South of France.

FISE is the biggest European Pro Freestyle Contest and will once again be host to more than 1,500 professional and amateur athletes from all over the world in Skateboard, Wakeboard, BMX, Slopestyle MTB and Inline Skating. It is home to the largest European BMX and roller street course and with more than 200 hours of TV broadcasting, hundreds of pages in the press and 300,000 visitors expected over the 5 day event, this is sure to be one of the highlights of the action sport season.

New for this year, the pro wakeboard contest will be held in joint collaboration with WWA France and WWA Europe, bringing you the top international athletes in the sport, along with world renowned US rider and master rail builder Pat Panakos as Chief Judge. The World Wakeboard Association Europe (WWA-E) is proud to be partnering with the FISE to bring you the very best in wakeboarding action.

Stay tuned for more information on featured riders, prize money, format and event news and be sure to check www.fise-events.com for online registrations, 3d drawing of the course, highlight videos and more…All coming soon!

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Surf Expo Exceeds Expectations; Matches Last Year’s Record Show

Friday, January 30th, 2009

Atlanta, GA, January 23, 2009 – Pre-show anticipation was guarded in the days before last week’s Surf Expo show in Orlando, Florida. Kicking off the trade-show season for the beach and boardsports industries, the January 14-17 event would serve as an important barometer for both the health of the overall beach-lifestyle market and the sentiment of retailers placing orders for 2009.

As the show got underway, initial on-the-floor indicators were strong and were supported by distinctly optimistic comments from many exhibitors and retailers.

With the tabulation of post-show attendance numbers now complete, Surf Expo announced today that buyer and store attendance numbers were within 1.5% of last January’s record-breaking tally. Given the current economic uncertainty, buyers and exhibitors agree that Surf Expo exceeded expectations and delivered beyond their best-case scenario.

“I walked the entire show floor,” said Surf Expo Show Director Roy Turner, “and time and time again exhibitors told me, ‘The buyers are here. The buyers are here.’ It was exciting—and really indicative of the optimism that our industries are known for.”

While buyer attendance remained strong, post-show attendance analysis shows that exhibitors brought only their essential personnel to the show. Additionally, industry guest attendance was down 38%.

According to show management, the strong buyer attendance numbers can be partially attributed to an enhanced investment in Surf Expo’s buyer relations department, which saw a 100% percent increase in its retailer buydown budget. This reallocation of funds enabled many retailers to attend the show and write orders for the summer, and also increased Surf Expo’s store count from critical territories such as Puerto Rico, the Caribbean, Canada, and the West Coast.

“The show was much better than expected,” said Mike Carter of Electric Visual Eyewear. “I think we had the expectation coming back here, with all the doom and gloom, that this was going to be a pretty heavy shocker. But at the end of it, here on day three, I’m pleasantly surprised—I’m actually very stoked on how things went for us this whole trade show.”

“The show has been really strong,” said Rip Curl Apparel Sales Director Paul Harvey. “There’s a lot of optimism—I’m surprised. I’m stoked. Everyone is recharged and ready to roll for ’09. They seem to be really analyzing their business and not focusing anymore on ‘The sky is falling.’ That’s been really surprising. I didn’t anticipate that there would be so much optimism out there with the retailer. So I’m stoked.”

“The show has been good,” said Firewire’s Mike Milliken. “Definitely the accounts we need to see are here—and that’s what we’re looking for obviously. It’s definitely been a successful show, even though the economy is tight and people are sketched. There are definitely the right people here and that’s what really counts.”

“I’m incredibly happy that I came here,” said Bill Stewart of Stewart Surfboards. “My business is doing really, really well even in the bad times. That’s when you’ve got to get tough. You can’t lay down, you’ve got to keep swinging the bat. So I came here to let everyone know that I’m warm, safe, and dry and that I’m not going anywhere. I’m really, really excited by how things went.”

The next Surf Expo will be August 20-22, 2009 in Orlando’s Orange County Convention Center. For complete show information, go to surfexpo.com.

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