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GREEN FOAM BLANKS AND RESURF RECYCLING OFFER SURFBOARD RECYCLING AND WASTE MANAGEMENT PROGRAMS THAT VOW TO ‘PAVE THE STREETS WITH SURFBOARDS’

Thursday, January 29th, 2009

First-Ever High-Performance Recycled Polyurethane Surfboard Blanks Developed,
Pilot Program Will Repurpose Previously Unusable Surfboard and Wetsuit Waste

San Clemente, Calif. (Jan. 28, 2009) – Business partners and surf industry veterans,
Joey Santley and Steve Cox introduced two first-of-their-kind revolutionary
endeavors, Green Foam Blanks and ReSurf Recycling, at the Action Sports Retailer
(ASR) trade show in San Diego, Calif. on Jan. 22 – 24. Both organizations, which
received high praise at ASR, are founded on the platform of creating a “greener”
method of manufacturing surfboards, disposing of hazardous surfboard waste and
ultimately leading to more environmentally sound urban communities through the
repurposing of previously unusable and somewhat toxic waste.

With deep roots in the surf industry, both Santley and Cox recognized southern
California as an epicenter for surfboard manufacturers with more than 1,000
surfboards being produced per day between Los Angeles and the Mexico border.
Additionally, nearly 20% of the foam needed to shape each board is rendered as waste
and inevitably ends up in landfills. This unusable foam, partnered with other
somewhat toxic materials required to finish each surfboard, equaled an incalculable
amount of waste coming from the surf industry. These facts, coupled with the belief
that most surfers would be willing to do their part to help cleanse the industry due
to their natural relationship with the ocean and nature, led to the launch of ReSurf
Recycling in late 2007 as a philanthropic endeavor.

Founded with a mission to clean up the industry, ReSurf Recycling offers the
first-ever cohesive plan to recycle all surfboards and the waste associated with
their manufacturing, along with neoprene wetsuit scraps from the cutting room floor.
Urging both surfers and board manufacturers to recycle old boards and manufacturing
waste, ReSurf Recycling has developed a method that recycles somewhat hazardous
surfing-associated materials into numerous products including asphalt for paving
city roads. Additionally, the organization has invented a method of producing 100%
recycled yoga mats made using neoprene scraps generated from wetsuit production and
has recently finalized deals with wetsuit manufacturing giants, O’Neill and
Quiksilver to recycle all of its domestic unused materials. Most importantly, both
recycling methods relieve waste haulers and landfill compliance management companies
from the necessity of filling landfills with surfing’s potentially hazardous
products.

“As co-founder of Green Foam Blanks and ReSurf Recycling, I’m thrilled the nation
has recently sworn in the first surfing president, Barack Obama,” stated Santley.
“We believe our efforts can directly contribute to the country’s environmental
agenda.” Co-partner Steve Cox added, “ReSurf Recycling has literally invented a
system of transforming discarded surfboards and previously unusable waste into
asphalt and concrete that can be used to pave city roads as part of our nation’s
road to recovery. It’s our goal to have surfers driving to the beach on roads paved with their old boards and to recycle theestimated 250 tons of neoprene waste that is created from wetsuit scraps each year!”

With surfer, community and environmental industry support for ReSurf Recycling even
stronger than originally imagined in the first months of operation, Santley and Cox
set out to take their surfboard recycling efforts to the next level and put to rest
a 50-year-old notion that toxic surfboard manufacturing waste and broken and used
board components could not be recycled to create new boards. Using a proprietary,
patent-pending cryogenic methodology and working hand-in-hand with Sid Schneider and
Scott Saunders from Oceanside, Calif.-based foam manufacturer Just Foam, Green Foam
Blanks silenced the naysayers and created the world’s first recycled surfboard
blank. Matt “Mayhem” Biolos of …Lost Surfboards was given the opportunity to
shape the first surfboard using a recycled blank, which is now on display at the
Surfing Heritage Museum in San Clemente, Calif. After being tested by both top
surfers and shapers, Green Foam Blanks have been deemed equal in durability,
lightness and function as current high-performance surfboards made with traditional
polyurethane foam. Following the lead of Biolos, top surfboard manufacturers such as
Channel Islands, Rusty, Doc, Timmy Patterson and Pat Rawson have all shaped recycled
blanks from the company’s first batch and proudly displayed their collective work
for the entire industry to view at the Green Foam Blanks booth during ASR.

“When I first saw the recycled blanks, they reminded me of when recycled paper first
came out, it was a bit rough, but got the job done all while saving resources and
lessening waste. The same can be said for the recycled PU blanks,” said Biolos.
“The blanks are a tad coarse with some imperfections and take a bit of savvy to
finish sanding them, yet for the most part the strength to weight ratio is on
target. The specks of stringer and colored glue dust adds character and defines
their look. Starting immediately, we will offer Green Foam Blanks to anyone who
wishes to get a board made.”

For more information on Green Foam Blanks visit www.GreenFoamBlanks.blogspot.com or
www.ReSurf.org for more information of ReSurf Recycling.

About Green Foam Blanks
Using a proprietary, patent-pending cryogenic methodology, Green Foam Surf Blanks
successfully created the world’s first-ever recycled polyurethane foam surfboard
blank in November 2008, a feat widely considered impossible throughout the surf
industry. Producing eco-friendly foam blanks that are as durable and high
performance as all modern day shapes and materials, Green Foam Blanks has already
provided blanks to some of the industry’s top surfboard manufactures, including Matt
Biolos, Channel Islands, Rusty, Doc, Timmy Patterson and Pat Rawson. Green Foam
Blanks are manufactured at Just Foam in Oceanside, Calif.

About ReSurf Recycling
Established in 2007 as a philanthropic endeavor with a mission to clean up the
industry, ReSurf Recycling is a first-of-its-kind systematic solution to clean surf
industry waste. ReSurf Recycling offers both surfers and shapers convenient methods
to recycle their old boards, wetsuits and manufacturing waste. Highlighting its
unique recycling methods, ReSurf Recycling invented a unique process of recycling
used surfboards into asphalt suitable for paving city roads, as well as recycling
neoprene from used wet suits into yoga mats. ReSurf is endorsed by leading surf and
environmental organizations, including SIMA, the Surfrider Foundation and Montec,
inc (civil engineering).

About Just Foam
Founded in Oceanside, Calif. by Scott Saunders in 2004, Just Foam manufactures top
quality polyurethane surfboard blanks. Beyond supplying top surfboard shapers with
durable foam blanks, Just Foam was originally created as a vehicle to support
community rehabilitation centers by employing individuals from these organizations
and training them with a goal to move them into mainstream employment within the
community. Just Foam teamed up with Green Foam Blanks in 2008 to help produce the
first-ever recycled polyurethane surf blank and is the exclusive manufacturer for
all Green Foam Blanks. Just Foam’s supplies have been approved by the local Fire
Authority and are authorized for use in the manufacturing industry by the state of
California. Just Foam does not manufacture any chemicals onsite.

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THE MACHINE / 686 ACC (ARTIST COLLABORATION CONSPIRACY) LAUNCHES AT S.I.A

Monday, January 26th, 2009

SAN DIEGO, CA – January 22, 2009 – The Machine Inc. is proud to announce their
collaboration with 686 for the ACC 2009-2010 winter line. The Artist Collaboration
Conspiracy was introduced in the 2003/2004 winter line as the first of its kind for
the snowboard outerwear industry. Every year, a new batch of artists from different
genres and backgrounds are chosen to participate, adding cultural, mental, and
artistic diversity. The ACC project is not just a way to help emerging and
established artists gain worldwide exposure, but is also meant to exist as an artist
network for future endeavors.

For the ACC project, the artists create artwork that is screen printed on the inside
of an outerwear jacket. The line of jackets is in turn, called the ACC line. The
jacket also includes a hangtag which displays a photo, biography, and the ways a
customer can find out more about the featured artist, such as a web site or book.

“ACC has been part of the 686 collection for almost ten years and we’re very excited
to be working with Mark Hibdon and Jason Bump on the 2009-2010 project. It’s a
bonus to work with artists who have a strong snow background because they understand
the product from day one. Mark and Jason work exceptionally well as a team and have
produced some amazing pieces that transition into our line effortlessly,” said
Kristin Cusic, 686 V.P. of Marketing.

“We are really stoked to be included in the ACC project for 2010. Being asked to
create artwork for 686 outerwear and be in the same company as past ACC artists
like, Andy Howell, Shepard Fairey, Caia Koopman and Derek Hess is truly an honor. We
had a great time designing the pieces,” said Jason Bump, The Machine
Co-founder/Designer.

The 686 ACC Collection will be launching at the SIA tradeshow (booth #D46) in Las
Vegas, NV from January 27-January 30, ISPO (booth #A1 306) in Munich, Germany from
February 1- February 4 and at SBJ in Yokohama, Japan from February 20- February 21,
2009.

About: WESTLIFE

Rider owned and operated, Westlife™ Distribution USA LLC is the parent company of
686®. Since 1992, Westlife has provided the riding community with innovative,
progressive, and technical apparel and outerwear found in specialty retail locations
throughout the world. Log on to 686.com for more information.

About: THE MACHINE INC. >> YOUTH COMMUNICATION

An award winning full service marketing and design agency targeting the youth
demographic. Operating out of Oceanside, CA in the heart of Southern California, a
central hub of the youth driven music, art, and action sports lifestyle scene. We
are a brand development group that conceptualizes and executes creative solutions
via print, web, marketing, and event promotion. Having over 30 years combined
experience specializing in the action sports industry with a focus on youth
cultures, we are able to provide our clients with insight into the minds of the
elusive youth demographic and how they continually influence the mainstream markets.
Developing new and effective ways to communicate our clients’ message to the youth
is what we thrive upon. We will ensure client satisfaction through teamwork, timely
service, dedication and integrity while maintaining a reputation for unmatched
market experience and professionalism. The Machine Inc.’s design rapport includes:
686, Kia Motors, DC Shoe Company, Mattel, Sims Snowboards, O-matic Snowboards,
Target, TransWorld Publications, Primedia Publications, Mack Dawg Productions, The
Block Hotel, Sports Syndicate, Allyance, Adidas, and Bear Mountain Resorts. For more
info visit http://www.themachinedesign.com/

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WINTER DEW TOUR ARRIVES IN VERMONT JAN. 8-11

Wednesday, January 7th, 2009

WINTER DEW TOUR ARRIVES IN VERMONT JAN. 8-11 AT MOUNT SNOW RESORT, HOMETOWN HERO KELLY CLARK TO COMPETE

Flobots at Verizon Wireless Music Stage on Friday

NEW YORK – January 7, 2009 – The Winter Dew Tour continues its inaugural season on Thursday, January 8 at Mount Snow Resort in West Dover, Vermont.

The athlete roster reads like the who’s who of the modern freeski and snowboard movement, highlighted by multiple X Games and Olympic medalists including snowboard athletes Shaun White, Hannah Teter, Andreas Wiig, and Gretchen Bleiler. Freeskiing superstars Tanner Hall, Sarah Burke and Simon Dumont will join the snowboarders on the impressive roster of athletes. Hometown hero Kelly Clark, who won a gold medal in the 2002 Olympics, will compete in the snowboard superpipe discipline.

In addition to the competitions, the Winter Dew Tour will feature live musical performances and a daily Festival Village with interactive events, athlete autograph signings and games. Just one of many interactive booths, the Toyota Out of Bounds Mountain rises 30 feet above the crowds, and it will be buzzing with exciting contests and games, including a larger-than-life Plinko game, an FJ Key Challenge, Custom Bandana Shop and an opportunity for fans to take a souvenir Ski Patrol photo. Serving as a backdrop will be an oversized video wall featuring cool action sports footage and live feed from the competitions.

The schedule of events is as follows:

Thursday, Jan. 8
11:30PM – 2:30PM Men’s/Women’s Snowboard Slopestyle Prelims
12:30PM – 2:30PM Men’s Freeski Superpipe Prelims

Friday, Jan. 9
9:30AM – 12:00PM Men’s Freeski Slopestyle Prelims
12:00PM – 3:00PM Men’s/Women’s Snowboard Superpipe Prelims
1:30PM – 3:00PM Men’s Freeski Slopestyle Finals
4:00PM – 6:00PM Concert at Festival Village – Flobots

Saturday, Jan. 10
10:0AM – 12:00PM Men’s/Women’s Snowboard Slopestyle Finals
11:00AM – 12:00PM Women’s Freeski Superpipe Exhibition
1:30PM – 2:30PM Women’s Freeski Slopestyle Exhibition
4:30PM – 6:00PM Men’s Freeski Superpipe Final

Sunday, Jan. 11
4:00 – 6:00PM Men’s/Women’s Snowboard Superpipe Final

Flobots, the band whose top-ten billboard hit “Handlebars” thrust them into the limelight, will headline at the Verizon Wireless music stage on Friday, Jan. 9 and reggae-infused band Dirty Heads will kick off the show. The bands will perform from 4-6 p.m. and all music from the Verizon Wireless music stage is free to the general public.

Similar to the Dew Tour’s summer competition structure, the Winter Dew Tour is based on a cumulative points system as the top snow athletes battle it out for a piece of the $1.5 million prize purse and the chance to take home the Dew Cup at the conclusion of the season in February.

The complete 2008/09 Winter Dew Tour schedule is as follows:

Event Date Location
Stop 1 Dec. 18-21, 2008 Breckenridge, Colo.—Breckenridge Ski Resort
Stop 2 Jan. 8-11, 2009 West Dover, Vt.—Mount Snow Resort
Stop 3 Feb. 19-22, 2009 Lake Tahoe, Calif.—Northstar-at-Tahoe Resort

Winter Dew Tour
The Winter Dew Tour consists of three major, multi-sport events spanning across the country, with a cumulative points system, and a $1.5 million competitive purse. Each event features men and women’s snowboard (superpipe and slopestyle), and men’s freeskiing (superpipe and slopestyle). At season’s end, the overall point’s leaders in the six disciplines are crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival village, specialty competitions, and live cutting edge music. The Winter Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. The Winter Dew Tour is also distributed on Fuel TV, Universal HD, Rush HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco superchannel. Winter Dew Tour partners include Mountain Dew (tour title sponsor); Toyota (event title sponsor). Associate partners include Ball Park, Nike 6.0, PlayStation®, Wendy’s, and Verizon Wireless. More information can be found at www.allisports.com.

NBC Universal
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

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X-DANCE ACTION SPORTS FILM FESTIVAL SHOWCASES WORLD’S BEST IN SALT LAKE CITY, UTAH JANUARY 16-20, 2009

Monday, January 5th, 2009

SALT LAKE CITY, Utah – Gold medalist Shaun White catching big air in Japan and skateboard black top in Rwanda. Waterman Laird Hamilton charging waves and surfing colossal barrels in the heart of Indonesia. Travis Rice snowboarding in epic backcountry. It’s all part of the 9th annual X-Dance Film Festival this January in Salt Lake. As the festival continues to grow in popularity and world acclaim, action sports filmmakers and athletes from the around the globe will trek to Salt Lake City to show their latest cinematic gems that fuel the massive actions sports culture.

Running side-by-side with the Sundance Film Festival, the 9th annual X-Dance Festival will be held in Salt Lake City on January 16-20, 2009. The festival headquarters and screening room are located at the Off-Broadway Theater (272 South Main Street). For four days X-Dance will screen 35 of the finest films in adventure and action sports spotlighting Snowboarding, Skiing, Surfing, Mountain Biking, MotoCross, Skateboarding, Rockclimbing, and Kayaking. Engaging Q&A sessions follow each screening giving the audience the chance to meet the filmmakers and icons from their favorite sports.

The world-class festival brings together cutting-edge bands, top DJS, entertainment executives, action sport industry bigwigs to honor the heroes from each sport and the filmmakers who tell their stories. Salt Lake has embraced the festival as its own as X-Dance enters its second year based in downtown SLC. Scott Beck, president & CEO of the Salt Lake Convention & Visitors Bureau, declares, “On the heels of Salt Lake’s successful hosting of the action sports AST Dew Tour’s largest event ever, the marriage of action sports and Salt Lake will once again be energized by the 2009 X-Dance film festival. It is always great to be part of a successful team. Hosting X-Dance in Salt Lake strengthens the incredible position of Salt Lake as the epicenter of Action Sports. Having the endorsement of the industry’s leading Film Festival ensures Salt Lake’s place as the epicenter of year-round outdoor recreational opportunities. We are thrilled to have X-Dance back in Salt Lake City for a second year.”

Film Festival director Brian Wimmer adds, “Action Sports, a multi-billion dollar a year industry that grows exponentially each year, has found its MECCA. X-Dance is thrilled to have landed in Salt Lake City, a perfect playground, location and audience with its population of extremely active outdoor youth culture. Mix Sundance with the Action Sports Mecca of Utah and you get the perfect storm of the X-Dance Film Festival. No other event on earth harnesses the creative energy of adrenaline culture and brings it together.”

The 5-day festival will include:

Screenings open to the Public of top action sports films from industry stalwarts like Matchstick, VAS, Teton Gravity Research, Quiksilver, Red Bull, Altnerna Films, Poor Boyz, Oakley, Transworld, and Billygoat Productions, as well as noteworthy work by emerging talent and world premieres. Screenings run Friday, January 16th through Monday, January 19th from noon to 10p.m. at the Off-Broadway Theater (272 South Main St.) located across from the Gallivan Trax stop. Street parking or use the Wells Fargo and Tower lots. Tickets are $7 per movie ($5 for students) or $40 for a 4-day pass ($25 for students). Tickets can be purchased in advance at the Off-Broadway Box Office. www.theobt.com or call 801-355-4628. The X-Dance film schedule is listed on the website: www.x-dance.com.

Open forums for question and answer sessions after each screening with filmmakers and featured athletes.

Several world premieres like the film “Swift Silent Deep” about the Jackson Hole Airforce by Akita Productions, and “Reasons” by award-winning filmmaker Johnny Decesare of Poor Boyz Productions

X-Dance Awards Ceremony and Closing Party will be held on Tuesday, January 20st at 7p.m. Industry stars and celebrities join bands and DJs to celebrate the best in action sports filmmaking, while the extraordinary VJ, Brien Pullman, transforms the enormous room into a mesmerizing, wall-to-wall montage of action sports imagery. Located at Elevate: 155 West 200 South; www.hotelelevate.com For more details please go to www.x-dance.com.

Athletes expected to attend the festival: Shaun White, Travis Rice, Scott Schmidt, Jeremy Jones, and Laird Hamilton.

Sponsor Sailor Jerry’s Rum will present a special screening on Monday, January 19th. The award winning feature film “Hori Smoku” the roots of American tattooing through the life of its most iconoclastic figure, Norman “Sailor Jerry” Collins, the father of modern day tattooing. Screening will be held at 10p.m. on Monday, January 19th at Off-Broadway Theater (272 South Main St.) located across from the Gallivan Trax stop. Street parking or use the Wells Fargo and Tower lots.

SPONSORS:

Now in its 9th year, the X-Dance festival has become the focal point for the action sports creative community. We are pleased to announce our 2009 sponsors.

Salt Lake Convention & Visitors Bureau, Sailor Jerry’s Rum, ESPN, Good Vibes For You Water, Cristaux International, Mirror Films, Fiber Skateboarding and Numa Tactical.

For more information please check out the X-Dance website: www.x-dance.com

or contact Media Director: Ann Wycoff at 310-291-1255.

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WORLD’S SKI INDUSTRY LEADERS TAKE ON 2009: GLASS IS HALF FULL

Friday, January 2nd, 2009

OnTheSnow.com asked a wide-ranging group of industry leaders in North and South America, Europe, and Down Under to take their best shot at predicting what lies ahead in 2009. All of their responses can be read in their entirety at http://www.onthesnow.com/news/a/5279/worlds-ski-industry-leaders-take-on-2009-glass-is-half-full.

European leaders worry that the global economic downturn, combined with school holidays clustered closer together than usual, could combine into a visitor decline. “The domestic market will still be holding up, and the decrease from neighbouring markets Germany and France will be moderate,” Urs Eberhard, vice president for Switzerland Tourism, said. “But, we expect less visitors from Britain due to the 25 percent gain from the Euro against the pound in the past 18 months.”

Bernard Prud’homme, director of Chamonix Tourist Office in France, was more concerned about what lies ahead. “Winter 2009 should be a reasonably correct season, even though certain weeks may be more difficult to sell. However, Chamonix is aware that the economic climate will have more serious consequences on the summer 2009 season and the following winter season of 2010.”

North American industry leaders generally concur that “good weather” (read: snow) will be the determining factor for the rest of this season and the start of next. “Our view going forward is that, with good weather, most of the industry will be fine,” said Tim Boyd, president, of Peak Resorts, owners of small and mid-sized ski areas in the Midwest, Northeast, and Mid-Atlantic. “Good weather usually trumps everything else.”

The drop in gas prices couldn’t have come at a better time for “drive to” ski resorts, particularly in California and New England.

“Eighty-five percent of our market arrives by automobile. There has been a palpable sense of relief as gasoline looks to be snuggling in at under $2 a gallon for the 2009 winter,” said Bob Roberts, executive director of the California Ski Areas Association. “That said, the depth of our economic woes has us in unchartered waters.”

Economic factors and the lead-up to the 2010 Winter Olympics helps the glass stay half full, particularly at Intrawest Resorts, where Whistler-Blackcomb will play dominant venue roles. Intrawest owns resorts in Canada, Colo., N.J., W. Va., and Vt.

“The rapid strengthening of the U.S. dollar will encourage increased U.S. travel to Canada, while economically and currency challenged international guest visits will cause the industry to reminisce about international visitation peaks in 2006 and 2007,” said Bill Jensen, Intrawest Chief Executive Officer. “The 2010 Winter Olympics returning to North America (Vancouver/Whistler) will generate global aspirations for U.S./Canada winter vacations in future years.”

Bill Marolt, president of the U.S. Skiing and Snowboarding Association, completely agrees. “Media coverage and public awareness of skiing and snowboarding will be increasing over the next year with the excitement of a North American Winter Olympics in Vancouver. This event, coupled with the success of the sport’s superstars including Lindsey Vonn, Ted Ligety, Bode Miller, Hannah Teter, Seth Westcott, and Shaun White, among others, will heighten enthusiasm.”

The impact of the downturn has some worried that destination resort business will be hurt. Two Colorado leaders acknowledged that, but remained optimistic.

“There is no doubt that the travel and leisure sector is being, and will continue to be, negatively impacted in the short term; and while we have many attributes that differentiate us from other options guests may have, we are not immune to these negative trends,” says Vail Resorts CEO Rob Katz.

Melanie Mills, president of Colorado Ski Country USA, a resort trade association, says she thinks Colorado will see “a strong year in 2009 with our local and regional markets with some softness in destination and international markets.”
Some resort owners need to keep watch on their properties from one end of the country to the other. That’s certainly the case with the industry’s newest power player – CNL Lifetime Company (a Florida-based R.E.I.T.) that owns 13 ski resorts and 8 mountain resort villages in the U.S. and Canada, all leased back to successful operators. CNL acquired Crested Butte, Colo.; Okemo, Vt.; and Sunapee, N.H., late in 2008.

CNL Vice President Steve Rice, while carefully watching other factors, hit on what many others believe to be overriding: “Sliding on snow is a fundamental human thrill popular since pre-historic times, in addition to being a healthful outdoor pursuit and means for family and friends to connect-the sport is not going away, provided we continue to find effective ways to attract and retain new entrants.”

The other side of the industry – those companies who manufacture and sell gear and clothing – have their eyes wide open. “This economic climate is a little bit different than we have experienced in the past as it is really a global issue,” says David Ingemie, president of SnowSports Industries America, a trade association of manufacturers. “So we are keeping a close look at the situation and the data as it develops. My guess is that we will do okay if we have a normal snow year around the country.”

The ski season is still six months out in the Southern Hemisphere, but leaders in that region have chimed in. “Thankfully, historical trends highlighted through SARS, the Iraq war, 9/11, and others, suggest our customers are somewhat more resilient and less risk averse than the average traveler. Not to mention addicted to snow in many cases,” said David Ovendale, general manager of New Zealand’s NZSki, trade group.

Miguel Purcell, gerente general at Ski Portillo, Chile, is taking a long-range view and is most concerned about the global warming issue. “We consider this to be one of the greatest challenges that we will face in the next 20 years. We are monitoring the situation closely and are doing everything that we can to help reduce the pollution that is producing global warming.”

Jack Turner, the inimitable creator of Snow Monsters, whose characters and efforts dominate children’s programming at many U.S. resorts, summed it up like this: “There will be major stress and uncertainty in 2009. We sell a product that is expensive, dangerous, inconvenient, and COLD. Those are the good points.”

Mountain News Corporation publishes the No. 1 visited snow-sports Website OnTheSnow.com, the leading summer Website MountainGetaway.com, and also The Industry Report which is directed to the most influential decision makers in the mountain travel and resort industry.

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FOX and Unite The United Present Shot In the Pit, December 4, 2008

Tuesday, December 2nd, 2008

FOX and Unite the United present Shot In the Pit, December 4th 2008 at the Fox Orange County Design Headquarters in Irvine, CA, from 6 – 10 pm. The event will feature the Feelings Mutual, Halos, and DJ Nathanetics. Food, drinks, and a good time will highlight this exhibit that features the photo styling of photographer Erin Caruso. The Shot In the Pit is a touring exhibition that features over 40 band photos from the Vans Warp Tour summer music festival. You will be able to bid on awesome items from the exhibit as well as other musical goodies, art casts, and much more all while knowing you are helping fight a good cause.

The Keep A Breast Foundation has partnered with Fox and Unite the United to present Shot In the Pit, a fundraising initiative through Keep A Breast’s Music For Awareness program combining art, photography, music, and philanthropy to bring more than awareness but hope to fighting breast cancer. Unite the United will also facilitate an online auction of images from the exhibition alongside music memorabilia and breast casts beginning November 26 – December 6th at www.kabmfa.org.

100% of the proceeds generated from the touring exhibition and the online auction will be donated to the our youth awareness and outreach efforts. You can also check out the online auctions at the EBAY store by clicking the link here: http://shop.ebay.com/merchant/unitetheunited_W0QQ_nkwZQQ_armrsZ1QQ_fromZQQ_mdoZ

Shot in the Pit is open to the public but you must RSVP! You can RSVP at www.kabmfa.org. The guest list closes at NOON on December 4th. See you there!

The Keep A Breast Foundation™ is a 501 (c) (3) non-profit organization. The mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts, they seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being.

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CBS Sports Broadcast Action Sports World Tour Events

Wednesday, November 5th, 2008

FOR IMMEDIATE RELEASE
Media Contact:
Denise M. Abbott – ASA Entertainment, LLC
Director of Media Relations
310 410 3020 Ext. 309
abbott@asaent.com

CBS Sports Broadcasts Action Sports World Tour Events Starting Saturday, Nov. 8th

LOS ANGELES (November 5, 2008) – On Saturday, November 8th, CBS Sports will air the first of four shows featuring ASA Entertainment’s (ASA) Action Sports World Tour. ASA, the leading action sports event and television producer in the U.S., has partnered with CBS Sports for the fourth consecutive year to bring all the competitive action of the industry’s longest-running event series to its viewers this Fall. ASA’s Action Sports World Tour will air on CBS Sports as follows:
The Action Sports World Tour, including a special feature on ASA’s S3 Supergirl Jam – Saturday, November 8 at 2:00 p.m. ET*
The LG World Championships of Freestyle Motocross – following the weekly NFL broadcast on Sunday, December 7 at 5:00 p.m. ET*
The LG Action Sports World Championships (Skateboard Vert and BMX Street Championships) – Saturday, December 13 at 1:00 p.m. ET*
The LG Action Sports World Championships (Skateboard Street and BMX Vert Championships) – Saturday, December 20 at 1:00 p.m. ET*
*Times are subject to change. Please stay tuned to your local listings and www.actionsportstour.com for more information and details.
Each of the Tour’s TV programs on CBS Sports combines behind-the-scenes footage, personality profiles, lifestyle features, cutting edge music and world-class competition from the top pros such as Pierre-Luc Gagnon (Montreal, Canada), Bucky Lasek (Baltimore, Maryland), Sandro Dias (Santo Andre, Brazil), Jamie Bestwick (Darby, England), Chad Kagy (Gilroy, California), Simon Tabron (Newquay, England), Daniel Dhers (Caracas, Venezuela), and Paul Rodriguez (Tarzana, California). In addition to CBS Sports, additional event coverage is also airing on Fuel TV, VERSUS and Sportsnet.
ASA’s Action Sports World Tour (ASWT) kicked off in late July with its all-female S3 Supergirl Jam in Huntington Beach, California (July 25-27), then visited Orange County California with its high-flying Big-Air BMX Triples event (July 29-31). In September, the ASWT continued with the LG Championships of Freestyle Motocross at the L.A. County Fair (September 27), followed by a stop in Cincinnati at the new Bank of Kentucky Center (October 3-4). ASA Entertainment’s 2008 Action Sports World Tour ended this past weekend with the prestigious LG Action Sports World Championships (October 31-November 2) at KeyArena in Seattle.
For more details on ASA’s Action Sports World Tour, the CBS Sports television schedule or event information, please contact Denise M. Abbott at 310 410 3020 or via email at abbott@asaent.com, or visit www.actionsportstour.com.

About ASA Entertainment:
A leader in the action sports industry since 1994, ASA Entertainment, headquartered in Culver City, California is the largest action sports event and television production company in the world. The company produces more than 200 events and 100 television programs annually around the globe that feature skateboarding, freestyle BMX, inline skating, freeskiing, freestyle motocross, snowboarding and music. Its events are broadcast on CBS Sports, VERSUS, Spike, Fuel TV and Fox Sports Net domestically and distributed to more than 1 billion HH globally throughout Asia, Europe, USA, Africa, Canada, South & Central America and Australia. ASA’s properties range from large-scale international competitions such as the LG Action Sports World Championships to grassroots amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions and mobile tours. As one of the oldest and most established organizations in action sports, ASA Entertainment leads the market in developing premium content around the fastest growing sector of American sports. For more information visit www.actionsportstour.com or www.asaentertainment.com.

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LionizePride.com: An Interactive E-Newsletter for Surfers

Wednesday, November 5th, 2008

LionizePride.com: An Interactive E-Newsletter for Surfers

Sign-up, contribute content, and have it distributed worldwide for free

ORLANDO — NOVEMBER 5, 2008 — Lionize PR, an Orlando-based public relations and marketing firm specializing in the surfing community, today announces the launch of LionizePride.com. E-mailed to opt-in parties throughout the world, the e-newsletter’s content will be a combination of major news and reader submissions with embedded links if available. Sign-up and provide content at www.lionizepride.com.

“LionizePride.com is an avenue for publicity for those who can’t or don’t want to write a press release, don’t have the resources to pay someone to write one, or don’t know how to get it front of people who could read it,” stated Ryan Marks, president of Lionize PR. “While we’ll incorporate major news into the mix, I hope it will be utilized by the brands, the people and the organizations that could benefit the most from free publicity.”

Based on the concept that lions form social bonds called prides to hunt, educate and survive, LionizePride.com was born. By spreading the word about recent happenings, surfers have an avenue to contribute to the community instantaneously and have it broadcast worldwide.

“What I’ve found is that there is a ton of people who contribute to the surfing culture, but don’t necessarily have a medium to broadcast their successes,” stated Marks. “I want to give a voice to all those people in the most effective manner possible.”

E-mail is still the most effective form of marketing based upon studies by JupiterResearch with 87% of the online community spending their time reading e-mails. That is 17% more than the next most popular reason to use the Internet, which is for search.

Editor’s Note: For stickers, electronic images and samples contact Ryan Marks at 407.242.8548 or ryan@lionizepr.com.

About Lionize PR
Lionize – (verb) to exalt and make known as an object of great interest and importance. We are a full-service public relations and marketing firm specializing in the surfing industry, with an emphasis on manufacturers and suppliers to the global market. Our team has over 10 years of experience managing marketing initiatives for public and private companies with market-leading technologies and products. We offer a full range of marketing services, including branding, public relations, advertising, copywriting, graphic design, media placement and campaign management. To learn more, please visit www.lionizepr.com or call 407.242.8548.

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NBC JEEP world of adventure sports races to Romania

Wednesday, November 5th, 2008

NBC JEEP® WORLD OF ADVENTURE SPORTS® RACES TO ROMANIA FOR THE MOST BRUTAL ENDURO RALLY IN THE WORLD IN THE NOVEMBER 8th EPISODE

Episode features mountain biking, adventure racing, enduro rally racing, skiing and snowboarding

PORTLAND, Maine, October 27th, 2008—The Jeep® World of Adventure Sports® (JWOAS), an action and adventure sports series, will air on Saturday, November 8th at 3:00 p.m. ET/12:00 p.m. PT. Host Pat Parnell of NBC Sports travels to the Virgin, Utah to present the eighth episode of the 2008 season.

For more information, photos and video clips from past episodes please visit www.WorldofAdventureSports.com

The next episode will feature:

• Red Bull Rampage: On a dangerous network of ridges near Zion National Park, riders will have free reign to navigate their descent between a designated starting area and a finish line more than 1,000 vertical feet below. Red Bull brings the best of slopestyle riding and big mountain riding together for what has been called “the sickest contest ever”
• The Real Deal: JWOAS heads to the banks of the Colorado River with some amazing athletes as they compete in the 2008 Real Deal Inclusive Sports Adventure and change the perception of what disabled athletes can attain in the world’s first integrated adventure race.
• Red Bull Romaniacs: Rivaling Dakar is this grueling contest, thought by many to be the most arduous enduro rally on the planet. Red Bull Romaniacs takes some of the world’s elite riders to the Carpathian Mountain Range deep in the heart of Romania for a contest that will test the endurance of even the toughest of competitors.
• Teton Gravity Research – Romania: Teton Gravity Research sets out to shoot epic lines and first descents in Europe’s vast terrain in their latest installation on JWOAS. Top athletes Erik Roner, Shroder Baker, Henrik Windstedt, Wiley Miller, Kye Petersen and Eric Themel team up with the TGR crew as they travel from Romania to Switzerland and beyond to work on TGR’s new film Under the Influence.
JWOAS 2008 broadcast schedule on NBC:
Nov. 8 3:00-4:00 PM ET//12:00-1:00 PM PT
Nov. 15 2:30-4:00 PM ET/11:30-1:00 PM PT

Please check local listings for broadcast schedule.

Show times are subject to change

About Jeep World of Adventure Sports®
Jeep World of Adventure Sports (JWOAS) is an action-adventure sports series airing on the NBC Sports network, hosted by Pat Parnell. The show features an array of adrenaline-inspired feats and adventurous sporting events from around the world. Anchor events are complemented by behind-the-scenes features on athletes, expeditions and the world of action-adventure sports.

For more details, please visit www.WorldofAdventureSports.com

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Gagnon and Rodriquez capture gold

Tuesday, November 4th, 2008

GAGNON AND RODRIGUEZ DISPLAY TEXTBOOK PERFECTION CAPTURING GOLD AT THE LG ACTION SPORTS WORLD CHAMPIONSHIPS

SEATTLE, Washington (November 3, 2008) – The capacity crowd at KeyArena experienced a textbook display of Skateboard Vert and Street skills when Pierre-Luc Gagnon (Montreal, Canada) and Paul Rodriguez (Tarzana, Calif.) skated to Gold medals on the final day of the LG Action Sports World Championships.

Gagnon repeated as Skateboard Vert LG World Champion, redefining the word ‘domination’ by claiming yet another major title in 2008. In a 5-run, 10-wall competition, he produced runs that contained only one blank wall as he turned out one banger after another. His 360-flip mute to fakie, which won him best trick earlier this season, amazed the crowd, and his technical board tricks racked up the points to bring him $30,000 to add to his winnings this year.

“It feels great to win the LG World Championships again. I’ve been having a great time all season,” said Gagnon. “I’ve been on the road and practicing a lot, riding everyday. When I get to competitions all the practice I’ve done helps make it seem almost like any other day.”

Winning Silver was good friend Danny Mayer (Omaha, Nebraska) whose kick flip 540, the hardest trick of the day, thrilled the crowd and gave him a firm hold on second place after his second run. Not more than three people industry wide can perform the trick with the technical skill of Mayer, making it no wonder that tonight he finds himself $20,000 richer.

Third place seemed like Bucky Lasek’s (Baltimore, Maryland) after producing a few solid runs, but, like his nickname describes, the “pitbull on wheels,” Sandro Dias (Santo Andre, Brazil) came through on his final run to overcome Lasek and win the Bronze. After losing it on his 10th wall twice in the two previous runs, Dias stuck his final run which included one of the highest 540s ever. It was enough to pocket the $10,000 third place prize.

The Skateboard Street contest rivaled the Vert competition in excitement when the top 8 men of a 14-man field took to the 6-foot drop staircase to show off their skills in the final round. For ten minutes of controlled chaos they pushed their limits and threw one trick after another, cranking the level of skill beyond expectation. In the end, ‘textbook perfection’ is what took the title; Paul Rodriguez (Tarzana, Calif.) earned the Gold with a score of 95.75.

“He’s a total machine,” commented the judges. “His switch stance is as good as most people’s regular stance, and tonight he landed twice as many tricks as his competition.”

“I went for some tricks I normally wouldn’t try, “ said Rodriquez. “You just do what you have to do to win.”

Greg Lutzka (Milwaukee, Wis.) captured second place and Rodolfo Ramos, the 2007 LG Skateboard Street World Champion, took third.

All of the action of the 6th annual LG Action Sports World Championships produced by ASA Entertainment can be seen on CBS Sports on Sunday, December 7th at 5:00 p.m., Saturday, December 13th at 1:00 p.m. and on Saturday, December 20th at 1:00 p.m. All times are Eastern. Local listings should be consulted for broadcast details in specific areas. The event will also air in more than 180 countries worldwide via 25 networks.

For all the results, photos or more event information, please contact Denise M. Abbott at 310 430 0496 or visit www.lgactionsports.com.

Skateboard Vert Finals Results:

1) Pierre-Luc Gagnon (Montreal, Canada); 2) Danny Mayer (Omaha, Neb); 3) Sandro Dias (Santa Andre, Brazil); 4) Bucky Lasek (Baltimore, Maryland); 5) Andy Macdonald (San Diego, Calif.); 6) Marcelo Bastos (Sao Paulo, Brazil); 7) Buster Halterman (Wellsville, Penn); 8) Alex Perelson (San Diego, Calif.)

Skateboard Street Finals Results:

1) Paul Rodriguez (Tarzana, Calif.); 2) Greg Lutzka (Milwaukee, Wis.); 3) Rodolfo Ramos (Cascavel, Brazil); 4) Jereme Rogers (Boston, Mass.); 5) Kurtis Colamonico (Long Beach, Calif.); 6) Fabrizio Santos (Aracaju, Brazil); 7) Danilo do Rosario (Curitiba, Brazil); 8) Wagner Ramos (Cascavel, Parana, Brazil)

BMX Vert Finals Results:

1) Jamie Bestwick (Darby, England); 2) Chad Kagy (Gilroy, Calif.); 3) Simon Tabron (Newquay, England); 4) Steven McCann (Melbourne, Australia); 5) Jimmy Walker (Gilberts, Illinois); 6) Francisco Zurita (Santiago, Chile); 7) Zack Warden (Ofallon, Illinois); 8) John Parker (State College, Penn.); 9) Jay Eggleston (Denver, Colo.); 10) Koji Kraft (Addison, Illinois); 11) Austin Coleman (Los Angeles, Calif.); 12) Jorge Jovel (Tela, Honduras); 13) Ben Snowden (Hornell, New York)

BMX Street Finals Results:

1) Daniel Dhers (Caracas, Venezuela); 2) Rob Darden (Greenville, NC); 3) Dennis Enarson (San Diego, Calif.); 4) Allan Cooke (Greenville, NC); 5) Anthony Napolitan (Youngstown, Ohio); 6) Gary Young (San Diego, Calif.); 7) Kevin Kiraly (Livermore, Calif.); 8) Morgan Wade (Tyler, Texas)

Inline Vert Final Results:

1) Marco de Santi (Sao Paulo, Brazil), $12,500; 2) Shane Yost (Lauceton, Tasmania), $8,500; 3) Fabiola da Silva (Sao Paulo, Brazil), $4,000; 4) Borja Fernandez (Bilbao, Spain); 5) Sven Boerkhorst (Den Bosch, Holland); 6) Thumper Nagasako (Maui, Hawaii); 7) Marc Englehart (Lansdale, Penn.); 8) Rich Parker (Glastonbury, England); 9) Matt Lindenmuth (Kutztown, Penn.); 10) Kevin Marron Lopez (Brussels, Belgium).

Inline Street Finals Results:

1) Franky Morales (Miami, Fla.); 2) Stephane Alfano (Frejus, France); 3) David Sizemore (Atlanta, Georgia); 4) Brian Aragon (Brighton, Colo.), 5) Chaz Sands (Glascow, Scotland); 6) Brian Shima ( Redwood City, Calif.)

Women’s Inline Street Finals Results:

1) Jenna Downing (Barnsley, England); 2) Fallon Heffernan (Jacksonville Beach, Fla.); 3) Fabiola da Silva (Sao Paulo, Brazil); 4) Chynna Weierstall (Roseville, MI).

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