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ASR Reflects Market Optimism as Industry Rises Above Economy

Wednesday, September 10th, 2008

ASR, the Action Sports Retailer Expo, wrapped up in San Diego leaving the action sports and youth culture industries energized and optimistic for spring/summer ‘09 business. The three-day industry event brought together nearly 700 surf, skate, swim, snow, moto, lifestyle and street brands, 60 advocacy and environmental groups, 400 members of the media, and 6,000 buyers to conduct the business of action sports.

“The ASR show floor reflected a resilient industry that continues to produce amazing product lines, creative marketing and demonstrates contagious energy,” says Andy Tompkins, ASR Group Show Director. “ASR September attracted the best buyers from across categories, top media and helped keep the dream alive for the entire marketplace. Even in a challenging retail climate, ASR continues to be an important platform for industry sales.”

Retailers Write Aggressive Orders and Exchange Business Information
Although many attendees were concerned with the overall economy; top retailers were committed to a buying strategy. Thousands of retailers attended ASR September and brands reported writing big business.

“The highlight is always the people – and the ideas that they bring,” said Bob Hurley, President of Hurley. “I’ve been doing this show for a longtime and this is the best one I’ve ever been to in every way, the best business, the most fun and excitement. Excitement not only for us, but also for the whole industry. With all of the changes, acquisitions, vertical integration and Internet sales, it isn’t business as usual, but it is more dynamic and consumer driven than ever, which is exciting.”

Retailers utilized ASR to not only write orders, but also to strengthen business relationships, discuss marketing programs, and gather feedback on upcoming products, colors and designs.

“ASR is a good opportunity to network and see my brands,” says Doug Butcher, Owner of Industrial Board Shop that has 18 stores across the mountain states. “I brought out 20 managers this time. Going to ASR is both a motivation tool for managers as well as a way for them to learn about product and meet everyone in the industry in person.”

In today’s specialty retail environment, buyers understand that they need brand education and market insight to stay competitive. “There’s something about being in the trade show booth where you can see the whole line, some of the marketing, the ideas behind product and get the brand story right from the source,” explains Gorio Bustamante, Head Buyer for Evogear, Seattle, WA. “There is no other way to get that scope of information.”

International retailer presence was way up and many retailers including Chris Turck from XLR8R in Orlando, FL made the trip west. “For me ASR is a ‘Must Attend’ tradeshow where I have been able to find fresh new product from start up brands that may not have an opportunity to debut their lines in the Southeast,” he explained. “Additionally, ASR allows me to preview my core volume brands early enough to get a jump start on pre-book deadlines and take advantage of any margin building show specials.”

Footwear Remains a Strong Category for Industry Leaders
Over 60 brands showed footwear and many reported doing vigorous business. To meet the needs of extended footwear production cycles, DC Shoes pushed hard to have a summer line ready to show alongside spring at ASR September.

“Showing summer alongside spring maximized our retailers’ trip to ASR. We did enormous amounts of business during the three days,” said Jeff Pool, DC Footwear Sales Director.

Footwear brands included category leaders such as Reef, Vans, Nike 6.0, Adidas, Converse and DC along with many other up-and-coming brands with fashion, beach and skate roots. “The show seemed busy, some of the brands pulled out leaving even more business for those who stayed,” said Ryan Kingman, Element’s Marketing Manager from outside a booth full of appointments on Saturday morning.

Events Pack Show with Action
The ASR and Seventeen Magazine fashion show was filled to capacity with buyers and media trend-spotting for spring 09 on the high-energy runway. The theme “It’s Electric” showcased popping neon hues for swim and sportswear, mixed with fitted styling and a wide variety of accessories.

Automatic Magazine held its annual Battle of the Shops at ASR on Saturday afternoon. Over 20 of the top retailers in the West brought in teams to compete across various parts of the street course. Pacific Drive’s team took top honors with Pharmacy and Active coming in second and third. Last year’s winner, ZJ’s Boarding House, rounded out the top five.

In the ASR/SIMA Board Builders Pavilion, Billabong put on the ‘Art of Shaping: Hawaii Edition’ to showcase Hawaii’s greatest shapers and raise $40,000 for the Liquid Nation Ball. “The boards became a major conversation piece of the show – it was one of the greatest collections of work from Hawaii ever assembled in one place,” said Royce Cansler, Billabong, Retail Relations Director. The top bid of $10,000 came from Billabong’s Paul Naude for the George Downing Classic Hawaiian Gun.

Debut of Virtue: Powered by ASR
Virtue debuted at the new Hard Rock Hotel, across the street from the Convention Center, and featured 40 brands with lifestyle collections inspired from the cultures of mixed martial arts (MMA), freestyle motocross (FMX), tattoo culture, art and music. The new venue gave this exploding new market its first industry-only event.

Retailers who are just starting to carry products from these brands appreciated a focused environment to learn more about the market. “I picked up a lot of new brands this show; DC and some of the MMA brands including Bad Boy and Sinister,” said Yogesh Patel, Owner of Step Up, Tracy, CA. “Demand in my store is asking for MMA gear. I was happy with Virtue – it gave me a full view of that market in one place, which was great. I found what I was looking for straight away. 90% of the brands were new to me.”

Tapout, who showed at both ASR and Virtue, much more than paid for the brand’s complete presence in San Diego with one walk-up buyer. “Our booth was popping!” said Arika Helton, Tapout Director of Sales. “I had a walk-up appointment who did an at-once order of $500,000 and another sales manager wrote over a million dollars with another account all in one day at ASR.”

ASR returns to San Diego on January 22-24 for the unveiling of summer and fall collections. For more information on ASR, please go to ASRbiz.com

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ASR Unveils Packed Events and Seminar Schedule

Thursday, August 21st, 2008

Fundraisers, fashion shows, skate and surf contests, seminars, art projects, film premieres and more make ASR the action sports trade event of the summer

San Juan Capistrano, CA (August 20, 2008) – ASR, the Action Sports Retailer Expo, transcends trade event status this September 4th-6th, by pulling together an incomparable three days of action sports industry events and seminars. Not only is ASR where action sports does a majority of its business for the coming season, but also as the place to network with 18,000 peers, while appreciating the unique vibe of action sports.

“The creative energy that the entire industry puts into ASR’s one-of-a-kind event schedule, puts ASR in a category of its own among trade events” says Andy Tompkins, ASR Group Show Director. “We make sure that our events are all located in and around the ASR main show floor, so buyers can maximize appointment time while still taking in the action sports community and educational aspects of the show.”

On the business end, ASR’s 23 free seminars provide a forum where retailers and exhibitors can learn from experts within and beyond the action sports industry. This September features an impressive line up on everything from obtaining financing, merchandising, preventing piracy and retail trends to building skate parks in your community and understanding the MMA marketplace.

The ASR/Seventeen Runway show puts young contemporary apparel and swim in motion twice during ASR. The flirty, fast paced ASR Runway theme “It’s Electric” comes alive on Thursday and Friday, September 4th and 5th, at 2:00 in Hall H.

At the root of all the lifestyle products are the boards themselves. IASC and ASR continue to champion the cause of skateboard manufacturers with a dedicated Skate Hardgoods area. Check out 30 hardgoods brands, discuss new initiatives with IASC and stop by CreateASkate, the mini-ramp, street course and the ASR Beer Garden in Hall A throughout the show.

Automatic Magazine throws down one of the best amateur skate contests of the year, the Battle Of the Shops which will culminate at ASR on Saturday, September 6th from 11AM-4PM. The nation’s top skate shops will be picking their four strongest ams to represent them on a selection of obstacles. Watch ZJ’s Boarding House defend their title in tough competition from Pharmacy, Pacific Drive, Val Surf and many more.

On the surf side of the business, ASR partners with SIMA to put the spotlight on shapers and surfboard materials in the Board Builders Pavilion, which will now sit front and center on the show floor. The “Billabong Art of Shaping, Hawaii Edition,” takes place in the Pavilion where over a dozen shapers including Eric Arakawa, Dick Brewer and Jeff Bushman will showcase the talent of Hawaii based shapers and craftsmen. A silent auction will run for the first two days of ASR with a “live” auction starting at 3PM on Friday, September 5th to benefit the Liquid Nation Ball.

Surf contest action comes to ASR this year with the Vans El Ponto Loco a 2-star WQS event being put on in conjunction with Sun Diego. The contest runs September 3rd-6th up the road from ASR at Ponto Beach in Carlsbad, CA.

Rusty brings out the creativity found in action sports with ‘Random Acts of Art,’ in conjunction with San Diego’s 94.9FM and Scion. Action sports’ most talented graphic artists display original art on Rusty surfboards, while participating in a free hand art exhibition that includes completely covering a Scion xB Hatchback with imagination, color and total freedom. ‘Random Act of Art’ will take place throughout ASR across from registration.

The Action Sports Environmental Coalition, ASEC, highlights the action sports industry’s steps toward sustainability. Stop by the ‘Green Room’ in meeting rooms 12,13 and 14 located on the mezzanine level of the main floor to check out natural product lines from action sports brands, sustainable business solutions and taste natural foods and beverages. Next door to the ‘Green Room’ in room 15A, the Grind for Life Chill Zone returns with an interactive industry-gathering place.

Shopping around for a job in action sports? Malakye.com returns with the Shmoozapalooza on Friday September 5, 2008 from 11AM to 4PM. New job opportunities abound, head up the escalator to meeting room 6B to find the right one for you.

Leaders of the action sports, music and film worlds cruise ASR to see what’s next in the industry, network with them at ASR. ASR September nights are the place to premiere snowboard films, attend the Liquid Nation Ball, see runway shows and hear new music. Check out Nixon’s Party Planner at the show for more details and for a complete schedule of show events please visit www.asrbiz.com.

ASR continues to be the most focused atmosphere for the business of action sports. Free buyer registration has been extended until August 29th!

About ASR
ASR, produced by Nielsen Business Media, is a full service trade show whose goal is to create market and produce high quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 26th successful year, ASR gathers over 500 action sports brands and approximately 7,000 retail buyers and decision makers two times a year, with spring and summer/fall season shows in San Diego. For additional information regarding ASR, check out ASRbiz.com.

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New Kreation Surf Products Launches Website

Monday, August 18th, 2008

New Kreation Surf Products, located in Oceanside Ca, is proud to announce the launch of their website, www.nksurfproducts.com.

OUR ROOTS
Founded by Scott “RAZ” Raisbeck, NK SURF PRODUCTS has always been an underground source of quality hand-shaped boards for the locals. With the recent push of industry boards being manufactured overseas, Raz has felt the need to speak out and do his part to keep the roots of the industry intact. His message, ‘BRING THE INDUSTRY HOME, ONE BOARD AT A TIME’.

With over 20 years of working under many of the greats in the industry, RAZ has long fostered a love of hand-shaping. He thrives on designing and building all types of surfboards for all types of surfers, from the super-light contest board to the lightning fast retro cruiser. To him, every board is a NEW KREATION.

OUR PURPOSE
NK SURF PRODUCTS provides milling, shaping and glassing services. Designed to be a one stop shop – having boards built start to finish in house.

While still staying true to the foundations of board-building, RAZ is open-minded to new technologies and progression of the craft. Grounded in the heart of an ever-evolving industry, NK SURF PRODUCTS is eager to help make new foams, stringer configurations and glassing materials accessible to the every day surfer.

NK SURF PRODUCTS also provides a milling service using the AKU shaper. The machine helps shapers replicate that “magic board”, creates a way for shapers to keep up with demand and still produce time-tested quality boards, and also, provides shapers with a numerically sound method for applying feedback from riders.

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NYC Freeride pairs with Xpparel for Clothing Line

Wednesday, August 13th, 2008

(NEW YORK) – Brooklyn, NY has always been a place of radical change; in the past decade there have been a number of small businesses that have pledged their allegiance to begin in Brooklyn and thrive in Brooklyn. One of these companies is NYC Freeride, which, is amongst some of the premier mountain biking component companies claiming refuge in the heart of Brooklyn.

As a progressive company NYC Freeride has been open to exploring new ideas and ways to promote their brand as well as streamline their operations. One of these new ideas is a partnership with a radical new company Xpparel. The premise behind the partnership is the delegation of all NYC Freeride branded apparel to Xpparel. NYC Freeride gets to produce their products and Xpparel manages the apparel lines from start to finish; all the while leaving NYC Freeride to focus on what they do best; making components.

Founder and President of NYC Freeride Andrew Grossi commented on the importance of branded apparel saying, “It’s become clear in the extreme sports industry that apparel sales drive a brand. As much as we love seeing our components as a platform for our brand, there’s no doubt that branded apparel builds brand recognition”.

Xpparel founders Matt Wilson and Rob Ianelli are eager to develop the construction and enhancement of apparel lines for the extreme sports industry. Wilson was quoted saying, “We are looking to build Xpparel.com into a one-stop shop to find clothing from your favorite niche action sports company”. Xpparel provides both a streamlined apparel solution for extreme sports gear manufacturers as well as provide a distinct website for niche extreme sports enthusiasts to purchase apparel they identify with and want to represent.

As of now NYC Freeride apparel can be found on their website www.nycfreeride.com as well as Xpparel.com. Customers can choose from current styles of shirts and accessories. For more information on Xpparel email direct rob@hipvisions.com

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Weatherill named VP of Finance and Equity Partner at Bahne Skateboards

Monday, August 11th, 2008

Longtime action-sports businessman and network television host Todd Weatherill has inked a deal with the classic and retro skateboard brand Bahne to become their VP of Finance, set up US distribution channels, and manage the brand’s profitability and US Business Operations.

“Bahne has a strong brand name recognition among enthusiasts. My goal is to build on that recognition while protecting the brand at the grass-roots. We are utilizing sustainable and renewable sources in the area, and will be supporting only US based, US manufactured materials. While many of the other brands have gone off-shore and ruined our economy, we are doing to opposite…We are building a US-supported company throughout.”

“Action Sports companies need to re-invest back in America to save our economy, our profits, and our environment. Tomorrow starts with what and where we buy today.”

“This is a lifetime dream and I am looking forward to working with the Bahnes to make us one of the big players again,” said Weatherill.

Save Gas…Bomb A Bahne www.bahneskateboards.com

For more information on Todd Weatherill: you may google search his name, or: www.toddweatherill.com Todd is a well-respected Key-Note Speaker, Sales Trainer, and Commercial Talent. Todd also hosts the one hour weekly syndicated talk show: Action Sports Central on www.latalkradio.com and freelances sideline, hosting, play by play and color for ESPN, ABC, Fox, and OLN.

Bahne’s history
In 1972, Bill and Bob Bahne began manufacturing skateboards. Based in Encinitas, California where the two brothers produced hundreds of thousands of skateboards during the seventies.

The brand is probably most well known for their flexible, fiberglass boards equipped with Chicago trucks and Cadillac Wheels, and the 1975 Bahne Cadillac Nationals at Del Mar Faigrounds where the birth of modern skateboarding took place.

For more information on BAHNE please visit their website at www.bahneskateboards.com

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AT World Tour Tow-In Surfing Circuit

Thursday, August 7th, 2008

Laguna Beach, CA July 30, 2008) – With the Red Bull Big Wave Africa Event successfully completed, all eyes are now on the APT/Chile, Punta de Lobos Tow-In and Big Wave Surfing event. Event Organizers and the A-list of who’s who of international big wave competitors are ampted and ready to go when the right swell hits.

This first of a kind and exclusive world-class specialty tow-in and big wave surfing event will crown winners on each day. The overall winner will be the one who places highest in both the paddle and tow-in contest with a combined score and will receive the APT Waterman Award. In total there will be a purse of $37,500.00 US and awards to be handed out to the top winning competitors.

“With just a little over six weeks left in the extended holding period, we are hopeful and more then ready to pull of the first leg of the 2008/2009 APT World Tour.” – Said, Rodney Kilborn – APT’s Global Vice President

“For the past couple of years, we’ve been working hard with APT to create a full-blown big wave surfing tour. The tour has been dreamed up and shaped by the surfers themselves and the APT has been great with giving the athletes a lot of say in how the events should be run. It’s been my goal to see a legitimate, world tour that travels around the globe searching out the biggest, meanest waves to compete in. We’ve got the Chile event locked in and we’re looking to run a contest at Pe’ahi (aka: JAWS) this winter, and also scoping out venues in Australia, Tahiti, South Africa and France. It’s awesome being involved with the tour while it’s still in an early development stage. The APT is holding down the business side of the program and leaving the contest formats, locations, etc. all to the surfers and competitors. I’m really optimistic for the future of a professional big-wave tour.” -Said, Jamie Sterling Big Wave Surfer and APT Pro Rated Competitor.

APT would like to acknowledge and congratulate five of the six finalists that placed in the RBBWA and are also APT pro-rated competing members. 1st Place went to Grant ‘Twiggy’ Baker of South Africa, 2nd Place went to Carlos Burle of Brazil, 3rd place went to Greg Long of California, 5th Place went to Anthony Tashnick of California and 6th Place went to Mark Healey of Hawaii.
For full RBBWA event news and images go to: http://www.redbullbwa.com/index.php

APT would also like to congratulate Jamie Mitchell (another APT competing member) for taking 1st place and his 7th victory win of the QuikSilver Edition Molokai. Jamie Mitchell is also one of APT’s very first international members to join back in 2003 when the organization was founded.
Press release here: http://towchat.towsurfer.com/forum_posts.asp?TID=368&PN=1&TPN=1

“I think it’s great what the APT crew are doing to promote the growth of competitive tow-in surfing. They have been working really hard over the past few years to develop a World Tour and they are seeking the best big wave spots around the Globe for its venues and the competitors. The competitors involved, have a big say on a lot of the issues and the development of the tour. I am stoked to be a part of it and I can’t wait to be in Chile for this event.” –Said, Jamie Mitchell World Champion Paddle Board Racer, Big Wave Surfer and APT Competitor

For detailed Chile event information, photo galleries and video clips on location, please visit official event website: www.Protowsurfers.org

Event Sponsors: City of Pichilemu Magico & Natural, Secano Turismo Region de O’Higgins, Ocean Extrem0, Reserva Marina Punta de Lobos, SurfY Naturaelza Chile, Club de Surf Punta de Lobos, Federation Chilena de Surf, Fletcha Surf, Chile Surf, Surf Festival, Handsome Bugga Productions, HSA, Surfline, TowSurfer, Street Machine, Allrent, Dunmar Turistico, Hostal Punta de Lobos, Alquiler Los leones, Inmobiliaria Pichilemu, SierrAzul, Pullman Bus, Revista Demolicion and Powerlines Productions.

About the Association of Professional Towsurfers, Inc. (APT)
The Association of Professional Towsurfers, was Founded on March 6, 2003 with the charter to support the responsible growth and development of Tow-In Surfing. The Association of Professional Towsurfers, is dedicated to sanctioning and promoting world class competitions, dissemination of safety and technical information to athletes, and technical direction to event organizers. The Association of Professional Towsurfers embraces corporate sponsors and media entities that provide the support necessary to increase its events and goals. The Association of Professional Towsurfers has goals to expand its support throughout the world, lobby government agencies and municipalities to provide more certified tow-in access to ocean venues, and be ever attentive to the unique technical and safety needs of this evolving sport and its constituents.

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World’s Top Action Sports Pros Return in the Final Qualifier Before the LG Action Sports World Championships

Thursday, July 31st, 2008

With the first sporting event in their new facility, the Bank of Kentucky Center at Northern Kentucky University will host the country’s premier action sports circuit when ASA Entertainment’s (ASA) Action Sports World Tour (ASWT) returns to Greater Cincinnati on October 3 and 4. The Action Sports World Tour will offer fans two nights of explosive action sports entertainment featuring the world’s best in skateboarding and BMX competition as well as high-flying freestyle motocross exhibitions and top-name bands performing live. This is the final opportunity for the sport’s most daring athletes to showcase their talents and gain the ranking points needed to qualify for the prestigious LG Action Sports World Championships.

ASA’s Action Sports World Tour offers more than $1 million in prize money and draws the top athletes from around the world, including a host of X Games and World Champions such as Bucky Lasek (Baltimore, MD), Pierre-Luc Gagnon (Montreal, Canada), Ryan Nyquist (Los Gatos, CA), Simon Tabron (Newquay, England), Kevin Robinson (East Providence, Rhode Island), Jamie Bestwick (Nottingham, England), and Sandro Dias (Santo Andre, Brazil).

Tickets for the Cincinnati ASWT go on sale on Friday, August 1st at 10:00 a.m. Seats start at $7.50 for military personnel and children and are available at all Ticketmaster locations, select Kroger stores, Ticketmaster.com, or by calling 513 562 4949 to charge them by phone. For more ticket information, please visit actionsportstour.com.

The Cincinnati ASWT event will be televised nationally on CBS Sports on November 8. Please check your local listings for details in your area. For more information on the 2008 ASA Entertainment Action Sports World Tour, contact Denise M. Abbott at 310 410 3020 or via email at abbott@asaent.com, or Bryan Wright at 513 318 8855 or bryan.wright@strata-g.com.

About ASA Entertainment:
A leader in the action sports industry since 1994, ASA Entertainment, headquartered in Culver City, California is the largest action sports event and television production company in the world. The company produces more than 200 events and 100 television programs annually around the globe that feature skateboarding, freestyle BMX, inline skating, freeskiing, freestyle motocross, snowboarding and music. Its events are broadcast on CBS, VERSUS, Spike, Fuel and Fox Sports Net domestically and distributed to more than 1 billion HH globally throughout Asia, Europe, USA, Africa, Canada, South & Central America and Australia. ASA’s properties range from large-scale international competitions such as the LG Action Sports World Championships to grassroots amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions and mobile tours. As one of the oldest and most established organizations in action sports, ASA Entertainment leads the market in developing premium content around the fastest growing sector of American sports. For more information visit www.actionsportstour.com or www.asaentertainment.com.

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36th Annual SURFER Poll and Video Awards Presented by Suzuki Auto Returns Sept. 9

Wednesday, July 23rd, 2008

The 36th annual SURFER Poll and Video Awards Presented by Suzuki Automotive returns to The Grove in Anaheim, Calif., on Sept. 9, 2008. The history-making event draws the biggest names in surfing, as well as a who’s who of other elite action sports athletes and television, film and reality stars. Generous support from Suzuki Auto, which will present the event for the fourth consecutive year, in addition to other sponsors has allowed the event to grow and evolve to the epic proportions it is today, and this year promises even more great attendees, special guests and surprises.

“Suzuki’s philosophy is to encourage and support people who pursue new experiences and fulfill their sense of discovery, an attitude that clicks with surfing’s free-spirited lifestyle,” said Gene Brown, vice president of marketing for American Suzuki Automotive Operations. “With its rich content and its iconic covers, SURFER has long been a part of the adventure culture Suzuki also embraces, and we are proud of our ongoing relationship with the magazine and with the SURFER Poll and Video Awards.”

(more…)

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CCS Girls T-shirt Promo Returns for 3rd Year to Support B4BC

Wednesday, July 16th, 2008

Los Angeles, Calif., July 15, 2008 ­ Boarding for Breast Cancer (B4BC) is pleased to announce the return of the popular CCS Girls t-shirt promotion for the third year running. In honor of National Breast Cancer Awareness Month in October, limited edition co-branded B4BC t-shirts will be available for purchase exclusively at CCS.com, with 100 percent of the proceeds benefiting B4BC¹s efforts.

Throughout the month, CCS Girls Online will offer an exclusive, limited-edition collection of B4BC co-branded products from all the best action sports brands including: Billabong, Burton, CCS, Circa, DVS, Element, Enjoi, Etnies, Hurley, Paul Frank, Volcom, Von Zipper and Zoo York. New to the promotion this year, CCS Girls is launching the Design a B4BC Tee Contest giving aspiring designers (or anyone with a creative concept), the chance to participate. The winning design will be sold on the CCS website alongside the rest of the B4BC tees. For more information, visit www.ccs.com .

“CCS is proud to join with our brands in supporting B4BC through the sale and 100 percent donation of the skate/surf/snow B4BC t-shirts,” said Susan Van Arsdale, general merchandise manager, CCS. “This is our third year of partnering with B4BC because the cause is so important to us and our customers. We’re also excited this year to include a customer-designed B4BC t-shirt to be sold on the website starting in October, along with the many exclusive branded B4BC t-shirts. Through our efforts, we hope to support and further B4BC¹s educational outreach.”

Beginning October 1, the limited edition product will be available at www.ccs.com.

About CCS
CCS markets and sells apparel, footwear, skateboard and snowboard products, primarily targeting teenage guys and girls who either actively skate and board or aspire to the skate and snowboarder lifestyle via catalogs and the internet. CCS offers a wide selection of well-known board sport-inspired name brands such as Element, DC Shoes, Vans, Fallen, Emerica, Volcom and Nike SB, as well as its own CCS brand.

About Boarding for Breast Cancer (B4BC)
Boarding for Breast Cancer (B4BC) is a nonprofit, youth-focused education, awareness and fundraising foundation designed to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. Boarding for Breast Cancer was inspired by Monica Steward, who started her battle with breast cancer at the age of 26.

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Robust Flavor Interview: Professional Surfer Ben McBrien

Monday, July 7th, 2008

Robust Flavor is pleased to feature an interview with Jersey wiseguy and professional surfer Ben McBrien. Ben travels the world but always comes home to charge the tough Northeast conditions and cold winters. His New England and Canadian adventures have earned him hardcore status amongst the Northeast surfing elite. Check out the entire interview at http://blog.robustflavor.com

Robust Flavor is an online select shop and cultural information hub offering the best unique apparel, footwear and accessories from key independent brands. For more information, please go to www.robustflavor.com

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