CCS SOLD for $102 Million to Foot Locker

For most of you who grew up skateboarding, the CCS catalog was something that you looked forward to getting in the mail. Even today, in my professional career, I look to it to see what is happening in the market as well, tracking trends and checking out all the fresh garb that is out there. Times they are a changing… CCS parent company, Delia’s, has signed an agreement with Foot Locker for $102 million cash to take over the online and catalog retailer. The acquisition CCS will happen over the next 60 days.

CCS is an online and catalog retailer geared towards teenaged guys that has sold skateboards, footwear, apparel, and accessories for over the past two decades. Chairman and CEO of Foot Locker, Inc. Matthew D. Serra, said, “We believe that expanding our offerings in the skateboard category will allow us to broaden our appeal to the teenaged male, providing an exciting growth opportunity for our Company. The combination of the highly regarded CCS management team and our well-run Footlocker.com/Eastbay operation is expected to provide significant benefits to both businesses.”

Since the company has so much current success, don’t expect to see any changes due to this deal to dramatically affect the appearance of the catalog, as it will retain its branding across all platforms like the CCS website, clothing line and skate team, just to name a few. This new growth may even serve as a new way for the brand to grow and expand, as many other brands have into mainstream culture. I do have to say, it does always get harder for core skateboards to respect such changes when these types of things go down, but that’s the nature of business and if we want to continue to see these types of focused industry retailer survive, change is the only way especially in these hard economic times.

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Posted by Megan on Monday, October 6th, 2008 in Brands.

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