Comments on: If You Don’t Surf, Don’t Start: Lost Does it Again

By: hoon

hoon — Thu, 26 Mar 2009 12:20:32 +0000

is Minor Threat like Fall Out Boy? i kid, i kid.

By: Spico

Spico — Thu, 26 Mar 2009 00:31:19 +0000

…well, if you like the “Lost Black Sheep Logo” maybe you should give credit to the guys Biolas stole it from! Minor Treat put released “Out of Step” in 1983 and that’s where Biolas ripped off the black sheep. I am sure he got into Minor Threat after it was “safe” for trendy surfers like him to do so. I have the record on vinyl, and I assure you not the “in” thing for surfers at the time. but I am sure Matt was dancing around in his room listening to Duran Duran and other wussy New Wave back then.

Here is a link to the original art work:

http://en.wikipedia.org/wiki/Out_of_Step_(album)

Am I the only surfer in the world that doesn’t run around with Biolas’ or Knost’s sausages in my mouth all day?!?

By: hoon

hoon — Tue, 10 Mar 2009 16:58:51 +0000

we shouldn’t try to read it into too much. let’s take it for what it is: a funny, dare i say witty ad campaign. golf clap. love the pseudo Gotcha shark, …lost black sheep logo. you should make stickers, etc. of that lil guy. i give biolos a lot of credit. the man certainly speaks his mind.

By: Spico

Spico — Mon, 09 Mar 2009 23:04:20 +0000

Alex is completely unoriginal. People who really “get it” know what a poser that guy is. Whether or not he surfs better than Matt is debatable, but I have no doubt Alex is better at touching his foot on dick-high slop at Newport. As for the “art & culture” angle… PLEASE! Have you ever seen his retarded doodles or heard his awful music? He sucks and everything accept doing ballet tricks on a longboard in 2′ mush. He reminds me of Donovan trying to be Gerlach.

By: mikey

mikey — Sat, 21 Feb 2009 20:35:02 +0000

i personally dont get this ad because all three of the bro bros on the the left except the artist are the typical Lost costomer. the name “lost” just explains how lame the company is. Lost Enterprises is defenitly right..they are litteraly “lost”. at least they admit it. companies like RVCA are original with their products at least. i mean look at alex knost for example. the guy surfs faaaaaar better that Fat Biolas. so he dresses a little out there. who gives a shit! hes orignal and he appreicates surfing for what it really is. an art form and a culture. hope lost has to endup selling at macys just to stay alive. stay stoked! God bless.

By: juice

juice — Sun, 11 Jan 2009 08:32:34 +0000

if you dont surf, dont start

By: Will

Will — Wed, 17 Dec 2008 07:05:33 +0000

This ad is funny!
I think that it is a good poke at california subcultures, wheather it be the bros from riverside who act as newport weekend warriors or just an average hipster in costa mesa. The fact of the matter is that surfing has acted as an activity not bias to wardrobe, that super fashion foward stuff is not a representation of the surf culture (though it is a market now).
In this ad I think lost is trying to reach the demographic of a niche surf culture, maybe even the more orthodox surf culutre, where materialist things arnt a main focus. In that case this ad holds true non of these guys fit a orthodox surfing look. BUT into days liberal ass society anyone and everyone surfs. People are no longer affraid to try different clothes out or where what ever the fuck they want. The middle picture in this add is a direct stab I think at lost and mainly RVCA and the vibe and styling they present. Which I think is super lame for lost to high light because alex knost rips, and it just so happends that he is cultured in other aspects and is a well rounded individual. This ad may be funny but kinda kooky at the same time and seems like lost is trying to make a statement to gain attention not only from their consumer but from their competition as well

By: Spico

Spico — Mon, 08 Dec 2008 21:42:26 +0000

You guys are really drinking the Kool-Aid if you think these ad’s have anything to do with encouraging or discouraging anybody from taking up the sport of surfing.

Lost is a clothing company, they may happen to sell some surfboards, but their real bread comes from clothes (don’t get me started on the energy drink stuff). When Mike posted his e-mail address it wasn’t “mike@lostsurfboards”, it was “mike@lostclothing”.

Lost is threatened by other clothing companies that are competing for the same dollar, companies like Hollister, RVCA, Tap-Out, The Gap etc. Lost is simply using this ad campaign to tell perspective clothing customer “hey, you are a kook if you buy from our competition, but if you buy your clothes from Lost you will be cool”. That is it! Nothing more. It has nothing to do with who surfs and who doesn’t, or whether Aloha lives or if kooks fill the line-ups- THEY DON’T CARE! They want people to buy Lost clothing and who cares if they surf or not.

Lost IS the establishment. But somehow they have every one convinced they are just some cool surfboard guys trying to keep the scene real by going against the Man. Take a second look at the ads, they are targeted at specific clothing competitors who have booths at ASR and Expo.

By: lost

lost — Mon, 08 Dec 2008 05:26:22 +0000

the only ppl who should start are mini groms.

By: Shaun

Shaun — Wed, 03 Dec 2008 20:16:54 +0000

Andrew-
You just dropped one of the raddest comments I’ve ever read here and I want to thank you for that and for all of your thoughts. You really bring a cool perspective to this issue and I think there is much that can be learned from your point of view.
You couldn’t be more correct, surfing is extremely beneficial to the body and mind, and especially the soul. Nobody should be denied that. I also feel that there are many times where surfers come across as “exclusive” and such. Hell, I’ve surfed my entire life and there are times still to this day that I paddle out to certain breaks and end up getting vibed out. It happens, and it’s kind of a shame.I wish it didn’t happen as much as it does.
Overall Andrew, I promise you that if you come into this incredible sport with the mindset and for the purposes you mentioned in your last comment, you will in large part be welcome with open arms. It’s just important, as Cameron and Mike R mentioned earlier, that you come into the sport with a great attitude; that you do it for yourself and not just for the image(although it’s true, the ladies really dig surfers;)).
I’m based out of San Diego, but spend lots of time in Nicaragua and Hawaii as well. I would be stoked beyond belief to help you with your surfing if we ever happen to be in the same area. Please stay in touch with all of us at 5ones and leave thoughts, questions, and feedback as much as you want. I can learn a lot from your perspective.
Thanks again, and no worries on the f-bombs my friend.

Shaun