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Dragon Gold: Mick Fanning’s Signature Series Glasses

dragon gold mick fanning signature seriesWith the release of the Mick Fanning Signature Series Gold Brigade, Dragon could not have possibly picked a more deserving athlete to use for their very first Signature Series sunglass. They also chose an equally fitting name.

Mick’s partnership with Dragon goes back almost twelve years. They became the first brand to use Mick in a photo shoot and following his 2007 world championship and now the release of “Gold” that relationship has come full circle.

With the increasing use of the ’signature series’ in our industry I always find it refreshing when the brand releasing the series makes a point of really adding personal touch and meaning to the product. It would have been easy to simply stamp Fanning’s name on the shades and call it good, as many companies do when releasing a so-called ’signature series’. With “Gold”, Dragon makes it clear who this product represents. Not only does “Gold” represent his ‘07 crowning as world champ, but it also pays tribute to his homeland of Gold Coast Australia. Add that to the emblazoned Fanning family crest on the frame and you have a perfect tribute to surfing’s current king.

dragonmick fanning

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Posted by Shaun on Monday, March 3rd, 2008 in Brands.

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