Eric Koston Selling Out? I Think Not
In case you haven’t heard yet, Eric Koston is ‘Limey’ in the latest Bud Light commercial. Limey is the character that Koston plays. They call it ‘Behind the Lime’ and I think it’s quite hilarious. There are so many people hating on it though, calling Koston a sellout. For many, it’s quite a shocker that Koston would actually do something like this. Personally, I think it’s rad and fun to watch. I’m positive Koston got a hefty sum of money for doing this and I am super stoked for him because of that.
Anytime you can make a gripload of money while doing the thing you love most, it’s great. Plus, I could only imagine what else the guys over at bud light hooked him up with. We only have one life to live and making a living off of skateboarding is super hard to come by. So everyone stop hating on Koston , it’s what he does on a skateboard that’s most important and we all know he rips. So kick back, watch the Bud Light Limey commercial, and be prepared to laugh.
Right off the bat from the way he pedals you can tell it’s him, not to mention Ty Evans was involved with this whole production. Yes, he’s the guy behind Lakia’s Fully Flared video. So there’s a lot of skateboarding influence and personnel that were involved in this commercial. And realize that the entire industry has been shook by cooperate sponsorship. This isn’t the first time a major company has jumped in to endorse a skateboarder. Some of the biggest names in the biz are involved with mega corporations. Andrew Reynolds with Boost Mobile, Paul Rodriguez with Mountain Dew, and Tony Hawk with Jeep?
If you ask me this has all been going on for a while. Props to them for living comfortably, and for taking opportunities that we ourselves would jump at the chance if we had them. Just as long as they keep pushing and pedaling for life, it’s all good.
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Posted by Ruben 'Studdard' Najera on Monday, May 5th, 2008 in Skateboarding.
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May 5th, 2008 at 6:43 pm
Well said!! Most athletes in our industry only have a short window to make a living. Good for Koston for taking advantage of this opportunity
May 12th, 2008 at 6:10 pm
[...] force in street skating, for our readers who don’t follow the industry) being a part of a Bud Light commercial. Without even touching the debate about him supposedly selling out (ok, I’ll touch [...]
May 15th, 2008 at 7:54 am
Great post. Seriously, if a dude can pick up a chunk of change for a day or two of work and then get back to what he really loves without hurting the sport/lifestyle, who really cares? Must be haters. Besides, you have to admit the serious, mocumentary approach to the commercial is hilarious! Keep up the great work.
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