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Greg Lutzka Moves to K-Swiss

Did you notice Greg Lutzka missing on the United By Fate Globe site? He is missing from the majority of the website entirely. If I am not mistaken I have been hearing he did his own press release via myspace and other social networks of his that he has split from his long time shoe sponsor Globe.

Did anything prepare us for him moving to K-Swiss though? First, Koston to Nike and now, Lutzka to K-Swiss. You would have thought he made the bounce to another, already skateboard shoe based company. But he pulled a complete 360 on everyone and actually seems to be spearheading the entire skate shoe program itself over at K-Swiss. Which could possibly mean he is making even more bank than Koston is. WOW!

Greg Lutzka by now probably owns a mansion somewhere in the Hollywood Hills. The dude can market himself like crazy and pulls off insane deals like these. Once again, you can hate all you want but truth be told if you had the offers these dudes were getting you would jump on the bandwagon as well. They even gave him his own office and a pro shoe right off the bat. Props to Lutzka and if anything he will make the shoes look a hell of a lot better, because to begin with the K-Swiss kicks were not that great looking at all. Peep the video for a look into the headquarters and what Lutzka has in store for the future with his new deal.

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Posted by Ruben 'Studdard' Najera on Thursday, June 25th, 2009 in Skateboarding.


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