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Action Sports & Youth Marketing PR Pros Break Down the Ins & Outs of Public Relations; How to Maximize PR Opportunities & Expand Brand Awareness

FOR IMMEDIATE RELEASE: Carlsbad, CA – February 20th, 2009 – group Y, a collective of youth marketing and communications professionals in the action sports and entertainment industries, holds its first panel discussion of 2009 on Wednesday, February 25th at the Grove of Anaheim. Featured panelists include professionals from Vans, Burton, and The Bungalow PR.

In contrast to marketing practices such as advertising or events, public relations still remains the least-understood and most-neglected aspect of many industry marketing plans. The group Y panel of PR professionals will break things down for members and guests by puling back the curtain on the many areas of public relations: What exactly is PR? What are the most common misconceptions? And how PR can help generate sales and brand awareness?

The group Y panel discussion will address common questions and promote discussion, questions and networking opportunities to members and guests.

Panelists Include:
* Chris Overholser – Senior PR Manager, Vans (vans.com)
* Shana Frahm – Global PR Director, Burton (burton.com)
* Stacie Krajchir – founder, The Bungalow PR (thebungalowpr.com) a fashion/lifestyle public relations firm.

The event will take place at special VIP setting created by sponsor G&C Event Productions at the Grove of Anaheim. In addition to the panel discussion, members and guests will participate in an interactive hands-on workshop.

Doors will open at 6:30 p.m. and the panel will begin at 7:00 p.m. Admission at the door is $20 and includes appetizers and a hosted bar before the panel. Take the train (Amtrak or Metrolink) and show your train ticket at the door to receive $5 off your admission!

group Y invites all those involved in marketing & PR within the action sports, entertainment & communications industries to attend. For more information and to RSVP, please visit our website at www.groupYnetwork.com.

About group Y
group Y is a collective of youth marketing & communications professionals with a focus on action sports and entertainment industries. Founded in 2006, the group is vehicle to bring people together and assist new relationships between others within our sphere of Action Sports and Entertainment. group Y meets once a month in Southern California, rotating venues between Orange County, San Diego and Los Angeles. For more information, please visit us at www.groupYnetwork.com

About G&C Event Productions
By actively listening to their customers, G&C Event Productions produces events like no other. From simple radio station remotes to VIP experiences at Motocross events to intimate dinners for 2000 of your closest friends, G&C is one of very few single-source providers of custom event productions on the west coast. With over 15 years of experience in event production, G&C principal Mike Hellyar has literally done it all in the business, and he has the client list to prove it. Brands such as Monster Energy Drink and Energizer Batteries join concert giants Live Nation in using G&C as their “go-to” guys for delivering lasting customer memories.


Posted by Cameron on Friday, February 20th, 2009 in Press Releases.

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