Hurley, one of the leading global youth brands that prides itself on it’s strong roots in surf, skate, art, music and beach culture, today announced it will be partnering up with Future Distribution in South Africa, which was established and is currently operated by managing director, Jevon Le Roux. Le Roux has a respected track record in the action sports industry, not only as a former pro surfer on the ASP WQS tour, but also from his experience working with such brands as Billabong, Von Zipper, Element, Kustom, and Nixon.
“The opportunity to bring a prestigious brand like Hurley to South Africa is a dream come true,” said Le Roux. “Hurley is an amazing brand that continues to evolve, and I easily identify with the core values and sense of family shared throughout the company. I am excited to further Hurley’s commitment to delivering world-class products to the young-minded audience here.”
Hurley South Africa is set to be based out of Cape Town which has a population of over 3 million. It’s a huge market with very strong ties in the surf industry. From the Thomson’s in 70’s to Jordy Smith, year after year world-class surfers are produced from this area and Hurley should have no problem tapping into this market.
Posted by Cameron on Saturday, February 2nd, 2008 in Brands.