With so much going against us as we fight against the demise of our environment, it’s both motivating and inspiring to watch natural leaders rise up and open paths for those who are new to this battle. The massive success of Jack Johnson’s annual Kokua Festival has led to a partnership with Surfrider Foundation as one of a select group of non-profit organizations chosen by Jack to participate in his 2008 world tour and help launch his All At Once campaign.
The All At Once campaign and online community take a page out of the Kokua Festival by bridging the gap between Jack’s fans and local, as well as national, organizations who make saving the environment their life’s work. Surfrider CEO Jim Moriarty has coined the term “on-ramp” when describing methods to get the average joe like many of us onboard and passionate about doing what we can to help. Creating these on-ramps is what the All At Once campaign is all about. The A.A.O. campaign puts concert-goers face to face with these organizations in order to provide steps of environmental actions they can take, both large and small. Once the show is over, the online community will ensure the work will continue by providing a network for those who are already involved to stay connected with those just getting their feet wet.
“I can’t think of a better reason to put on a concert than to bring people together to create positive change,” said Johnson. “With this year’s tour we are bringing together all of our resources All At Once to give back to each community that we visit.”
Jack’s continued efforts to aid in this cause are remarkable and open up the door for so many who otherwise may not know where to start. This partnership with Surfrider is ideal and goes to show that the surfing community as a whole are leading the way when it comes to cultivating the culture of global activism.
If you’re searching for an on-ramp, the All At Once campaign is a perfect way to get onboard.
Posted by Shaun on Tuesday, June 17th, 2008 in Surfing.