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IMG AND GLOBAL SURFTAG JOIN FORCES TO LAUNCH JIM BEAM SURFTAG SERIES IN THE UNITED STATES
LOS ANGELES February 3, 2009- Global sports and entertainment company IMG and owner
of the U.S. Open of Surfing, today announced, an agreement with Global Surftag and
Jim Beam to produce the Jim Beam Surftag U.S.[Series]- a four event surf club/team
competition to begin in late 2009.
Extremely popular in Australia, since it debuted in 2001, Jim Beam Surftag features
boardriding clubs competing in a unique tag team format. Each club is represented by
five surfers. In relay style each surfer catches three waves and then returns to the
beach to tag their team’s next surfer. The U.S. version of Jim Beam Surftag will
utilize the same format as the Australian series and will invite surf clubs and
teams to participate in events across Southern California.
“In Australia, events feature the best competitors in the world coming back to surf
for their clubs. It’s about pride and good fun.” said Steve Harrison, Managing
Director, Global Surftag. “We have more than 100 teams competing and we want to grow
to that level in the U.S. In fact, we hope to have Country vs. Country contests
someday soon.”
Chris Conrad, Vice President, IMG Action Sports added, “IMG is thrilled to be a part
of the establishment of the U.S. based Jim Beam Surftag series. While surf clubs are
still developing in the U.S., Jim Beam’s support offers clubs – and core surfers – a
social and competitive platform. We are very optimistic that the U.S. Surf
community will embrace the series.”
“For the past two centuries, Jim Beam has achieved success through its tireless
commitment to quality and true character. We’ve stayed true to what matters most to
us – ‘The Stuff Inside,’” said Paige Guzman, Whisky Category Leader, Beam Global
Spirits and Wine. “We are honored to bring this grassroots surfing showcase to the
United States for competitors to demonstrate their ‘Stuff Inside.’”
Jim Beam Surftag U.S. will begin in Southern California later this year and conclude
in September or October. Prize money will range from $5,000 for qualifying events
to a $10,000 purse for the finals.
About IMG Sports & Entertainment
Operating in 30 countries, IMG Sports & Entertainment’s diverse businesses include:
product and brand licensing; consulting services; event ownership and management;
collegiate marketing, media and licensing; fashion events and models representation;
golf course design; and client representation in golf, tennis, broadcasting,
speakers, European football, rugby, cricket, motor sports, coaching, Olympic and
action sports. IMG Academies are the world’s largest, multi-sport training and
educational facilities, delivering world-class training experiences to more than
12,000 junior, collegiate, adult, and professional athletes each year. More
information is available at www.imgworld.com.
About Jim Beam
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is
building brands people want to talk about. Consumers from all corners of the globe
call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club®
Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky,
Larios® Gin, Whisky DYC®, Teacher’s® Scotch Whisky, DeKuyper® Cordials and Liqueurs,
Knob Creek® Bourbon and Starbucks(tm) Liqueurs. Beam Global Spirits & Wine is part
of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual
sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its
brands, and its commitment to social responsibility, please visit
www.beamglobal.com and www.drinksmart.com.
About Global Surftag
The Jim Beam Surftag is Australia’s premier team surfing series with World Tour
surfers Mick Fanning (Kirra), Joel Parkinson (Snapper Rocks) and Taj Burrow
(Yallingup) representing their local boardriding clubs. The Jim Beam Surftag
provides a national competition for boardriding clubs to compete against each other
and to determine Australia’s No.1 club. The Jim Beam Surftag is run under the
popular tag team format with each club represented by five surfers. In relay style
each surfer catches three waves and then returns to the beach to tag their team’s
next surfer.
Posted by Cameron on Tuesday, February 3rd, 2009 in Press Releases.
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