South African surfing phenom, Jordy Smith, has recently inked a deal with Red Bull. He’s the latest allstar to join the already stacked Red Bull surfing team, which includes the likes of: Andy & Bruce Irons, Jaime O, Mick Fanning, Ian Walsh, Julian Wilson, and many others.
“To be part of Red Bull, it’s amazing. The surf team and all the opportunities it affords me, it’s like a dream come true. I’ll be a part of all kinds of crazy things, I can’t wait. Plus, it’s a great company. The support is phenomenal. The surf team’s not too shabby either. A crew of the best surfers in the world, what more could you ask for?” – Jordy Smith
Despite a relatively disappointing first year on the ‘CT, Jordy came awfully close to sealing a victory at Sunset this year. Unfortunately after making Sunset his bitch for the entire comp, he injured his knee on his first wave in the final heat. Recovery has been going well though and Jordy is expected to be near 100% for the upcoming Quik Pro at Snapper Rocks. Look for him to make a little more noise this year on tour.
Red Bull’s culture seems like it’s a much better fit for freesurfers, not competitive machines like Mick & Jordy. With that said, Jordy Smith is one of the most progressive surfers in the world and that’s certainly something that jives with Red Bull. It will be interesting to see what sort of ‘crazy things’ they have in store for Jordy. If there’s one thing we can count on, it’s Red Bull raising the bar to heights never seen before. Like Jordy, I can’t wait.
Posted by Cameron on Friday, February 20th, 2009 in Surfing.