The Krux kickflip challenge has been going on for close to a month now and there are still a ton of stops left. I like this event a lot, in the sense that it gives a lot of kids the opportunity to participate in a contest they normally wouldn’t. For one thing, the contest is free to enter and the only thing you have to do is kickflip ’til your heart’s content. But sometimes that’s simpler said than done. At the end, Krux gives out these cool little stickers that say “I choked at the Krux Kickflip Challenge” for those that participated but didn’t do as well.

On the other hand, some kids get their kickflips down to the point and on lock. For instance, the current world record holder, a boy named Zach Kral who did 1,200 kickflips consecutively? WOW! Seriously that had to take hours and hours before he reached that amount. The kid deserves a pat on the back and a lot more than a one-year sponsorship from Krux if he has a kickflip that down by the age of 13. And what is the most insane thing is that as the years go by, the record breakers never seize to fail, which is pretty mind blowing to try and imagine what the following record will be next.

Also, if you pay close attention to the many kickflip challenge winners, you’ll notice that the majority of them are young guns that are holding it down. I witnessed with my own eyes, my 13 year old brother Diego Najera do 579 kickflips with like a single 5 second water break. And countless other kickflip challenges have been won by the younger crowd, which goes to show that even some of the young newbie’s can get their tricks on lock.

So if you are a shop owner, hook up with NHS distribution and get a Kickflip challenge going in your area. It gets the local rippers and the youth more involved and you will get a good amount of entrants as well. Plus it’s a fun time and a good chance to do what we all love and have in common. SKATEBOARD!!!!

Posted by Ruben 'Studdard' Najera on Wednesday, June 4th, 2008 in Skateboarding.

• -Zach Kral Interview: 5 with 5s
• -Zach Kral: New Kickflip Record Holder
• -Volcom Still Waiting For Kick-Flip
• -Billabong Freewave Monster Maneuver
• -Billabong’s Freewave Challenge Moves to the Mainland