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Laird Hamilton Releasing Clothing Line

wonderwallHaving been raised in a single parent household by his mother, living-legend Laird Hamilton sought to be part of a clothing line that embodies what he and his lifestyle all about while remaining affordable for all. He has done that with his soon to be launched ‘Wonderwall,’ a surf and skate collection for men that will debut in Spring/Summer 2008.

Hamilton has partnered with a team of designers from Steve & Barry’s, a casual apparel retailer that offers high-quality merchandise at low prices, to put together a line that is representative of the places he spends his time as well as his personal motto – “Every man is equal before the wave.” Every item from the line is set to be priced at $14.98 or less.

“Wonderwall represents everything I’m about – not only what I wear in and out of the water every day, but also those aspects of life that I’m most passionate about. I’m excited to work with Steve & Barry’s to create clothes that look great and are comfortable, but also affordable,” said Hamilton.

As the prices of the majority of surf-clothing continue to skyrocket to levels I never imagined possible, it’s somewhat refreshing to see a line come out that puts an emphasis on being affordable. While Laird is more than likely not setting out to compete with the likes of Quiksilver, Volcom, Billabong, or any of the other big boys in the action sports industry, maybe they can take note of this and work to keep the costs of our favorite brands at reasonable levels.

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Posted by Shaun on Tuesday, May 13th, 2008 in Brands, Surfing.


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6 Responses to “Laird Hamilton Releasing Clothing Line”

  • Spike Says:

    Seriously!?!?!?
    Laird could put his name to so many quality brands and lend them success. Why choose to go with a vertical retailer outside our industry? They build the cheapest of the cheap. I don’t mean inexpensive, I MEAN CHEAP.
    I’m so disappointed.

  • Rob Says:

    So my friend and I were super stoked because he was supposed to be at a grand opening for his new clothing line here in San Diego. We get there and he is gone. The guys from the radio station said he left 30 minutes early, just left didn’t say a word.. We drove 45 minutes from north county got there early and he dissed us! My thinking is Laird isn’t to pumped about his clothing line either, or the mere mortals who buy this hang ten quality crap.

  • Spike Says:

    As a follow up, I just read in the trades that Steve and Barry’s needs $30 mil. in financing to avoid bankruptcy.
    Good choice Mr. Hamilton!

  • Beach Bum Says:

    Just because you’re a living legend, doesn’t mean you won’t screw up from time to time. Cheap, tatty T’s – just what the world needs more of, eh? Wonder if they’re made in a sweat shop?

  • M Says:

    I saw him in a TV interview about a month ago, and at that time Laird stated that each piece in his clothing line would never exceed $9.98. I am surprised to see that the top out price has already gone up to $14.98, and they haven’t even hit the stores yet. Not a good sign.

  • J Says:

    Give him a break- business is complicated and not only do they have to pay for the fabric, but also the designers, factory spaces, machinery, workers, advertisement, etc. I would think anything cheaper than 14.98 would cause him to lose profit if gain any…

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