Lakai Limited Footwear has just released their brand spanking new website. Basically, the whole site was redone and has been given an entirely new look. Right off the bat, upon entering the site, you will see four figures on podiums. Mike Carroll, Eric Koston, Marc Johnson, and Rick Howard. They have a cool little shoe election deal going where you can watch a video and decide for yourself whose pro model you like best. This is kind of a cool relation to today’s presidential campaign race going on in our country. Except of course, instead of voting for your presidential pick you are voting on your next shoe.
You will also notice below that there’s a video section. Lakai said the hell with it and basically put up the entire Fully Flared video. Trying to battle the public on taking down clips from Fully Flared every other day just isn’t worth it. If you can’t beat them join them, it’s nice to see a company embrace social media instead of fight it. May I remind you, the video quality is incomparable from the actual DVD and the YouTube versions. Watching it on the big screen on DVD is an entirely different experience that is undefeatable.
Everything on the new Lakai website is super easy to access and there’s a lot of information on there. No problems for me whatsoever and everything runs smoothly. Be prepared to be there awhile trying to check out everything they have to offer. I personally like how on their team bios, each member has the alphabet trailing across to the bottom. And for every letter they add in, a word that either pops off the top of their head or actually relates to them in some way. Pretty interesting and definitely a super original idea.
Posted by Ruben 'Studdard' Najera on Friday, May 16th, 2008 in Skateboarding.