Mammoth Mountain has new a tagline, ‘Play Big’, and with this new tagline comes new marketing opportunities. The latest ad campaign, which has been spotted in the wild (aka: the 405), is this crafty little billboard with a snowboarder going big.
‘Play Big’ certainly speaks to the size of the mountain,” creative director Ben Purcell says. “But it also serves as an invitation to all those looking to push their boundaries, whatever level that may be.”
Despite popular assumption, the snowboarder is actually not real. Which is too bad, with the economy and all, that wouldn’t make for such a bad job- hanging above the 405, 24/7 in the hot SoCal sun, dressed to the nines in board gear. Sign me up!
Although the ad is pretty cool (obviously, or I wouldn’t be posting it). If they really want to go big, let us know when you do something innovative with social media. Then we’ll be impressed.
Posted by Cameron on Tuesday, January 13th, 2009 in Snow.