Nike 6.0 just did themselves a huge favor by signing Tahiti’s Michel Bourez. After getting into the WQS game with sponsorships of both events and athletes, 6.0 is stepping it up a notch as Bourez will be their first ever Dream Tour surfer.
6.0’s pick-up of Bourez will be huge for them on several fronts. Bourez turned some serious heads with his unreal performance at all-time Hale’iwa, securing himself a Triple Crown victory at the 2008 Reef Hawaiian Pro. In the process, the 22 year old Bourez sealed his rookie spot on the upcoming 2009 World Tour. That’s the same World Tour that holds an annual stop at a wave in Bourez’ homeland, a wave that he knows and surfs quite well: Teahupo’o. With that event being one of the most watched of the year, look for 6.0 to snag all sorts of air-time with all of the attention Bourez will be sure to draw.
I’m psyched on seeing surfers snag deals even as the economy continues to emit it’s awful stench. While hundreds and thousands are scraping by and losing their jobs, it’s super refreshing to see a surfer “gets it” and realizes what an opportunity it is to surf for a living. You better believe it, Michel Bourez is taking this job seriously.-
“I know the ASP World Tour is going to be very special and that every heat might require 200% of commitment to hope for any result. Then it will be about dealing with the pressure, the heat, the opponent, and it is going to be a lot different than on the ASP World Qualifying Series (WQS). I know I will have to be smart and very careful with all the guys on tour because any mistake can cost a lot. I just hope everything goes the right way so I can start living my dream for real!”
Congratulations Michel Bourez, whether it’s on the ‘09 Dream Tour or just freesurfing epic waves around the world, we’re looking forward to seeing you blow up.
Tags: Nike 6.0
Posted by Shaun on Friday, February 20th, 2009 in Surfing.