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North Face Unveils 2-Stop Big Mountain Tour

Citing the need to give big-mountain riders an opportunity to display their style and skill, North Face has recently unveiled their plans for a two-stop big-mountain tour. The inaugural 2008 North Face Masters will hold its first competition at Snowbird, UT. on Feb. 8-12 while holding the closing stop of the tour April 2-6 at Alyeska, Alaska.

For decades, the world has seen the sport of Snowboarding grow rapidly in many forms, with amateur and professional competitive outlets for half pipe, park, snowboarder-cross, and traditional racing …yet until the introduction of The North Face Masters Tour, Big Mountain snowboarders, even those publicly embraced heroes at the highest level of their sport, have not had the opportunity to put their skill and talent to work against other athletes in a competitive arena.

With the tour, North Face is making a serious push at being the main face of Big-Mountain Snowboarding. The make it pretty clear on the tour site, that they believe they are filling a major void in the industry with these events. By limiting the this inaugural tour to two events and wisely selecting these two legendary mountains to hold them on there is a real possibility they may do just that.

north face


Posted by Cameron on Friday, January 18th, 2008 in Brands, Snow.

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