Today Oakley announced the release of HOLESHOT, a Swiss-made watch the blends Oakley’s original style with Swiss precision. The HOLESHOT is inspired by Oakley athletes for the active lifestyle of action sports athletes.

There are two editions of the HOLESHOT that will be available. One includes a six-hand analog display with a chronograph that offers the ability to measure cumulative time, intermediate time and split time to a tenth of a second. The second is a reduced-scale version with a three-hand analog display. Both versions of HOLESHOT are made with a durable stainless steel case and a rubber band. A dual-seal crown protects the case against water pressure equivalent to 330 feet (100 meters) beneath the surface.

Oakley continues to innovate and roll out solid new products in both eyewear and other accessories including apparel. Unfortunately they’re an example of a huge company that hasn’t managed to stay ‘core’. That’s what happens when a company goes public and has shareholders to please and can’t help themselves from selling out. To Oakley’s credit, their sales were up 29% in q2, thanks in part to all the ‘barneys’ wearing their shades.

Oakley

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Tags: Oakley

Posted by Cameron on Tuesday, July 24th, 2007 in Brands.

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