There seems to be some very common trends happening in the apparel industry lately. One that I’ve noticed recently is companies collaborating with artists to launch limited-edition collections. Today Oakley jumped on that bandwagon with the announcement of a new limited-release eyewear series called the Oakley Artist Eyewear Series. The series is a focused extension of the company’s SQUARE O collection. It includes custom design treatments by influential artists, musicians and designers from around the world.

The collection features unique Oakley designs that are inspired by the lifestyles of its athletes as well as their cultural influences including music, art and fashion. Oakley president Colin Baden says.

Influential artists, musicians and designers will use some of our most sought-after frame styles and contribute original graphical frame treatments, imaginatively rendered logos, and logo icons formed from special materials to create unique eyewear editions.

Oakley has also developed a proprietary multi-layer print process to achieve the highest level of graphic resolution possible. Each of the artist series will be available in limited quantities and only available at exclusive retailers. Oakley expects to release an ultra-exclusive Collectors Edition once every quarter.

Oakley

Tags: Oakley

Posted by Cameron on Tuesday, July 17th, 2007 in Brands.

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