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Ocean Minded Joins Forces with Pick Up 3

dirty beach

Remember Cobi Emery, the 13 year-old founder of Pick Up 3 we wrote about a few months ago? His non-profit organization that is founded on the principle of simply picking up 3 pieces of trash every time you go to the beach has gained the support of environmentally conscious brand, Ocean Minded.

While beach clean-ups are a cornerstone of the Ocean Minded brand, they are just the first step in keeping our chosen playground clean. The Pick Up 3 program that Cobi has started is a natural follow-up to the beach clean-ups we regularly host, and is something that all of us can practice on a daily basis. It makes complete sense for us to have Cobi as brand ambassador, and we are thrilled to be working with him,” stated Ocean Minded’s Director of Marketing, Bob Tanner.

Cobi is an incredible individual who started this company at the ripe age of 9 with the goal of spreading this message as far as possible to help the environment. Although I’d say he has accomplished that goal, it doesn’t seem that he’s quite content. Which is great. Keep up the good work, little fellow. And seriously, picking up 3 pieces of trash is not hard. Whether your playground is the mountain or the beach, carry your weight and be mindful of the environment.

Cobi, we salute you!

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Posted by Cameron on Monday, January 26th, 2009 in Surfing.


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One Response to “Ocean Minded Joins Forces with Pick Up 3”

  • Clark Takashima Says:

    Yeah Cobi! You are the meaning of Malama da Aina. While at Jamie O’s hous after the Master’s was pau, Mick O’Brien did a quick sweep to PU a few pieces of trash from the beach….Your message is heard and i’ll help spread the word! Great piece 5ones! Aloha, and always Keepin’ it Steep-n-Deep, Clark

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