The success of O’Neill’s highly unique Cold Water series continues to grow. With the expansion of the current two-event format to a five-event explosion set to go off in 2009, the Cold Water Classic series is opening up the doors for surfing in several atypical locations, all areas which will likely feature spectacular waves in chilly, challenging conditions. “We wanted to provide a unique and challenging experience for the world’s best surfers,” Bernhard Ritzer, O’Neill Global Event Manager, said. “The Cold Water Classic series is the perfect extension of our existing events – it remains true to our spirit and innovation and adventure, pushing the boundaries and exploring the limits. The CWC series events will take us to incredible and unique locations around the world, where we will let the cold know that we’re not afraid.”
O’Neill’s desire to let the cold know who’s boss next year comes in the form of adding stops in Tasmania, Cape Town, and Nova Scotia, Canada to the already existing stops in Scotland and Santa Cruz. The events held in Santa Cruz and Scotland have been super popular among surfers and this expansion will only go to further interest in the Cold Water Classic series.
The Cold Water Classic series is now set up to kick-off the 2009 year in Tasmania next March. May brings the already existing and highly successful Highland Open event in Scotland. The tour then moves onto Cape Town in June, Canada in October, and then is concluded November in Santa Cruz where the ASP WQS 6-Star event will see the crowning of the Cold Water Classic series king.
The Nova Scotia, Canada stop is exciting for a couple of reasons. For one, it’s not just Canada, it’s Canada in October. There is some serious cold going on there at that time and the possibility of holding the event with snow falling is very real.
On top of the likelihood of the event being held in miserably cold weather (at least for anyone not named Malloy), seeing Canada receive it’s first professional ASP event ever will no doubt draw interest to O’Neill’s series. The number of ultra-stoked surfers who hail from Canada always surprises me and having their country receive it’s first ASP stop ever will only elevate that number and continue to help Canada’s burgeoning surf community to grow.
Good on ya O’Neill for continuing to think outside the box!
Posted by Shaun on Sunday, August 31st, 2008 in Surfing.