O’Neill is preparing to launch a new program called ‘Generation Next’ that will team high school students up with company executives so they can get a better understanding of the career options in the action sports apparel industry. The program will focus on creative elements such as; graphic design, apparel design, marketing, and merchandising. Generation Next is set to launch on August 7th, 2007.

Those lucky enough to be selected for the program will shadow O’Neill executives for a four-week period. They won’t just be observing either; students will get hands-on experience designing apparel, planning events, and creating advertising campaigns.

This will be a huge opportunity for those fortunate few that are selected to be in the program. I wish there was something like this available when I was in high school. Not only would the experience be awesome but making connections with these executives is priceless. Remember kids; it’s not what you know, but who you know and how well you know them.

Those interested in applying will need to send an email with 150 words or less and an image to GenerationNext@ONeillClothing.com by July 20th. The email needs to be titled “Generation Next” and what department you’re interested in learning more about.

O’Neill

Tags: O’Neill

Posted by Cameron on Tuesday, July 10th, 2007 in Brands.

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