Comments on: Quiksilvers Young Guns 3: Movie A+, Online Marketing Big Fat “F”

By: lawless

lawless — Thu, 23 Aug 2007 13:26:01 +0000

The mis-spelling brings up a relevant point though, with a name that deviates from standard spelling, as a brand you need to take into account that people are going to mis-spell your name and need to use keywords with the mis-spellings as well. Spammers have been on to this since day one and alot of people make a living on Ebay because of mis-spelled product names. If you go to quicksilver.com, it’s a software company. I’m willing to bet they see some pretty high traffic rates on their home page.

It’s easy to criticize though and point out where people got it wrong, but on the flip side, which Action Sports companies would you say have gotten online marketing right? This isn’t meant as a snide comment, but rather an honest, objective question. I’d be interested in seeing how companies have gotten it right to use as a positive model.

By: Chris

Chris — Fri, 03 Aug 2007 04:05:44 +0000

HA! I will be the first to Admit that the Big Fat F goes straight to me on that. I rushed it and ran a spell check at the end and didn't even flinch on the fact that it added the 'C' back in. Also im upgrading their rating from an F to a b- because they are now starting to rank. They still aren't number one, which is still totally unacceptable, but they are showing up. (also for anyone checking rankings make sure you aren't logged into a gmail account at the same time, cause that triggers personal search and if you have clicked on the video or been to Quiksilver in the past it will rank higher then it does in the unfiltered Google results.

However, I would much rather be their marketer right now, then a guy who let One of the largest and oldest brands in Action Sports History go misspelled on his blog.

By: John

John — Thu, 02 Aug 2007 22:13:27 +0000

You may not have been able to find anything in google because you spelled Quiksilver incorrectly. Spell check is important if you want to report and criticize a brand.

By: ryder

ryder — Thu, 02 Aug 2007 19:07:42 +0000

i respect what you’re doing, but if you want to call yourself a profiler of the Action Sport industry, you should start by spelling company names correctly and doing some spell check/copy edit before you post… doesn’t do any good to give brands “F”s when you use poor grammar doing it. it makes us all look like amateurs.