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Quiksilver and ESPN Resolve Lawsuit

quiksilverMaking the rounds on the wires today is news that Quiksilver and ESPN have resolved their lawsuits over the “X” logo trademark. They’re both issuing similar statements saying how pleased they are that they can continue working together again, yada-yada-yada.

Robert B. McKnight, Jr., Chairman of the Board, President and Chief Executive Officer of Quiksilver, Inc., added, “We are pleased that we are once again working together with ESPN to use our collective influence in promoting action sports around the world. It’s clear that together we can make a bigger impact on the athletes and fans who, like us, participate in and follow action sports as a part of their lifestyle.”

But wait, wasn’t this news already reported a couple weeks ago? Yes, it was. Perhaps someone is just trying to squeeze a little juice out of their stock price now that they holidays are over and more folks will see it. Good timing, I suppose.

We put an email into some sources in hopes that we can gain insight into the settlement and we’ll update accordingly.


Posted by Cameron on Tuesday, January 6th, 2009 in Brands.

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