In a move that has been forecast by many for quite some time now, Quiksilver is apparently set to finally part ways with Rossignol, the ski company they purchased for $300 million back in March, 2005. The writing has been on the wall with move for a while, never more so than with the removal of former Quiksilver President Bernard Mariette back in February. Mariette was at the forefront of the Rossignol acquisition.

With a binding offer being made by Chartreuse & Mont Blanc, led by Bruno Cercley, former CEO of Rossignol, for a proposed $100 million, Quiksilver is now ready to set itself free from it’s failed venture into the ski industry and get back to focusing on the core brands they have built their empire upon. “This offer is a compelling transaction for Quiksilver and represents the culmination of a thorough sale process. Once completed, we can fully concentrate our efforts on our core apparel and footwear brands Quiksilver, Roxy and DC.”- Robert B. McKnight, Jr (President/CEO) Quiksilver, Inc.

Tags: Quiksilver, Rossignol

Posted by Shaun on Thursday, August 28th, 2008 in Brands, Snow.

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