Comments on: Day of Reckoning Has Arrived for RVCA’s Brand Image http://5ones.com/rvca-brand-image-772/ We Are Action Sports Tue, 29 Sep 2009 01:12:35 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: rob http://5ones.com/rvca-brand-image-772/comment-page-1/#comment-29351 rob Sat, 25 Apr 2009 23:40:19 +0000 http://5ones.com/?p=1718#comment-29351 wow you people are taking this way too seriously.image conscience are we? are you all defind by t-shirts and hats. does everything you wear have to have be political and or lfestyle advertisement of who you are jeez. chill out believe what you want to believe wear what you want to wear...its always funny how people are such fans of something until it becomes mainstream does it make you feel less special because you see your same rvca t-shirt on the back of someone who is obviously not the starter of trends you are,,gimme a break wow you people are taking this way too seriously.image conscience are we? are you all defind by t-shirts and hats. does everything you wear have to have be political and or lfestyle advertisement of who you are jeez. chill out believe what you want to believe wear what you want to wear…its always funny how people are such fans of something until it becomes mainstream does it make you feel less special because you see your same rvca t-shirt on the back of someone who is obviously not the starter of trends you are,,gimme a break

]]> By: Rod http://5ones.com/rvca-brand-image-772/comment-page-1/#comment-28127 Rod Tue, 14 Apr 2009 03:01:03 +0000 http://5ones.com/?p=1718#comment-28127 For everyone to say how barbaric MMA is, and how chill the California surf scene is, in my opinion, a little off. I think the guys that RVCA sponsors for MMA fit the company and both sports well. In my own personal expierience, I have come across plenty of A Hole surfers with a sever case of localism and the same case with tons of skaters. We have all scene the video part of Mike V punching out the two douche bags or how about Sunny Garcia (and a ton of other surfers) punching guys on the beach for back dooring him? My point - violence and competition are a part of our sports as well. Look at Slater try to intimidate his opponets before a contest. Seems pretty silly to me, but that is the competition side of it. I'll agree that Vitor's knockout of Linland was brutal, and working as a paramedic (which is my full time profession),it sent shivers up my spine. But allow me to point this out - How many MMA fighters have died in the UFC or Affliction? Zero. How many guys have died in big wave accidents or avalanches? Plenty. Did other athletes turn their back on the companies that sponsored these events or these athletes? I think they realized it is just part of the game. Shitty none the less, but part of it. Linland knew that was a possibility when he got in the ring, just as any one who has ever tested themselves against the elements knows the outcome could be fatal. Although RVCA may not be hitting all core fans when they market to MMA, they are still hitting some of them. Proof is that you guys saw the fight so you must have some interest in the sport. Don't judge all of MMA by idiots wearing Affliction, Tapout or who have ten different colors in their hair. There are plenty of "cool cats" who participate in it as well like BJ and vitor. For everyone to say how barbaric MMA is, and how chill the California surf scene is, in my opinion, a little off. I think the guys that RVCA sponsors for MMA fit the company and both sports well. In my own personal expierience, I have come across plenty of A Hole surfers with a sever case of localism and the same case with tons of skaters. We have all scene the video part of Mike V punching out the two douche bags or how about Sunny Garcia (and a ton of other surfers) punching guys on the beach for back dooring him? My point – violence and competition are a part of our sports as well. Look at Slater try to intimidate his opponets before a contest. Seems pretty silly to me, but that is the competition side of it. I’ll agree that Vitor’s knockout of Linland was brutal, and working as a paramedic (which is my full time profession),it sent shivers up my spine. But allow me to point this out – How many MMA fighters have died in the UFC or Affliction? Zero. How many guys have died in big wave accidents or avalanches? Plenty. Did other athletes turn their back on the companies that sponsored these events or these athletes? I think they realized it is just part of the game. Shitty none the less, but part of it. Linland knew that was a possibility when he got in the ring, just as any one who has ever tested themselves against the elements knows the outcome could be fatal.

Although RVCA may not be hitting all core fans when they market to MMA, they are still hitting some of them. Proof is that you guys saw the fight so you must have some interest in the sport. Don’t judge all of MMA by idiots wearing Affliction, Tapout or who have ten different colors in their hair. There are plenty of “cool cats” who participate in it as well like BJ and vitor.

]]> By: Echigo http://5ones.com/rvca-brand-image-772/comment-page-1/#comment-26564 Echigo Fri, 27 Mar 2009 18:26:53 +0000 http://5ones.com/?p=1718#comment-26564 Vitor has been with RVCA long before MMA took off, and he has the sort of chill vibe that fits perfectly with the brand. Vitor has been with RVCA long before MMA took off, and he has the sort of chill vibe that fits perfectly with the brand.

]]> By: Caleb http://5ones.com/rvca-brand-image-772/comment-page-1/#comment-22939 Caleb Fri, 06 Feb 2009 01:00:40 +0000 http://5ones.com/?p=1718#comment-22939 @SurfReel Maybe they're busy nursing BJ Penn's wounds and pride after being annihilated by GSP in UFC 94. @MikeD Thanks for your comments. I was indeed affected by the knockout of Matt Lindland. Fortunately, this effect was offset by having won five bucks betting on Vitor. Touche on the bandwagon comment. RVCA founder, PM Tenore is a long time MMA fan so, bringing on guys like Vitor and BJ might not have been a bandwagon jumping endeavor after all, but rather a personal one. With that said, my criticism of the brand image stands. Which brings me to your last point... If phrases like: "when I think of..." and "I thought..." and "I was wondering..." and "what I see as.." don't convey that I am writing an opinion piece, then I don't know what language possibly could. While my post may not have been a conservative one, it certainly wasn't "reckless." My journalistic integrity is still in tact! @SurfReel
Maybe they’re busy nursing BJ Penn’s wounds and pride after being annihilated by GSP in UFC 94.

@MikeD
Thanks for your comments. I was indeed affected by the knockout of Matt Lindland. Fortunately, this effect was offset by having won five bucks betting on Vitor.

Touche on the bandwagon comment. RVCA founder, PM Tenore is a long time MMA fan so, bringing on guys like Vitor and BJ might not have been a bandwagon jumping endeavor after all, but rather a personal one. With that said, my criticism of the brand image stands. Which brings me to your last point…

If phrases like: “when I think of…” and “I thought…” and “I was wondering…” and “what I see as..” don’t convey that I am writing an opinion piece, then I don’t know what language possibly could. While my post may not have been a conservative one, it certainly wasn’t “reckless.” My journalistic integrity is still in tact!

]]> By: SurfReel http://5ones.com/rvca-brand-image-772/comment-page-1/#comment-22936 SurfReel Thu, 05 Feb 2009 23:38:02 +0000 http://5ones.com/?p=1718#comment-22936 Where is RVCA during all this discussion? Where is RVCA during all this discussion?

]]> By: tieyouinapretzel http://5ones.com/rvca-brand-image-772/comment-page-1/#comment-22784 tieyouinapretzel Wed, 04 Feb 2009 05:39:29 +0000 http://5ones.com/?p=1718#comment-22784 mma or not, rvca goes against all their "indie" roots and "diy" dna when they sell to a giant mall based "surfshop"... rvca at pacsun is just so retarded. period! mma or not, rvca goes against all their “indie” roots and “diy” dna when they sell to a giant mall based “surfshop”…

rvca at pacsun is just so retarded. period!

]]> By: MIke D http://5ones.com/rvca-brand-image-772/comment-page-1/#comment-22447 MIke D Sat, 31 Jan 2009 17:37:40 +0000 http://5ones.com/?p=1718#comment-22447 Caleb, (I think that is the person who originally posted this link?) - I think you are coming to this conclusion with a bit of naievete. While I cannot speak for the brand, I can speak for the sport of MMA. It sounds like you were quite affected by the knockout of Matt Lindland, and while it was a serious knock out, this is all part of the sport. Just like in football, Boxing, and Big Wave surfing there is an inherent risk involved. There can be an argument made that NFL Football is far more brutal than MMA when it comes to head trauma. In defense to RVCA, they have been supporting MMA, and more specifically Jiu-Jitsu for a handfull of years now, and well before Vitor stepped into the ring last Sat. so, they hardly "jumped on the MMA bandwagon". It sounds a little like you have just jumped on the bandwagan, or you would have known this. To argue your point of contrasting styles, and weather or not they are legitimately accomplishing this goal with supporting Vitor and MMA is futile, since it is all subjective anyway right? Look at any of the surf brands and you can make that claim...Bottom line is, for you to come out and attack a brands image based on what you have written above is reckless, and without proper journalistic integrity. It is only opinion, and should be noted as such. All the best, Mike D. Caleb, (I think that is the person who originally posted this link?) – I think you are coming to this conclusion with a bit of naievete. While I cannot speak for the brand, I can speak for the sport of MMA. It sounds like you were quite affected by the knockout of Matt Lindland, and while it was a serious knock out, this is all part of the sport. Just like in football, Boxing, and Big Wave surfing there is an inherent risk involved. There can be an argument made that NFL Football is far more brutal than MMA when it comes to head trauma.

In defense to RVCA, they have been supporting MMA, and more specifically Jiu-Jitsu for a handfull of years now, and well before Vitor stepped into the ring last Sat. so, they hardly “jumped on the MMA bandwagon”. It sounds a little like you have just jumped on the bandwagan, or you would have known this.

To argue your point of contrasting styles, and weather or not they are legitimately accomplishing this goal with supporting Vitor and MMA is futile, since it is all subjective anyway right? Look at any of the surf brands and you can make that claim…Bottom line is, for you to come out and attack a brands image based on what you have written above is reckless, and without proper journalistic integrity. It is only opinion, and should be noted as such.

All the best,
Mike D.

]]> By: momar http://5ones.com/rvca-brand-image-772/comment-page-1/#comment-22442 momar Sat, 31 Jan 2009 16:40:49 +0000 http://5ones.com/?p=1718#comment-22442 even if you win the RAT RACE...YOUR STILL A RAT!! even if you win the RAT RACE…YOUR STILL A RAT!!

]]> By: Chris http://5ones.com/rvca-brand-image-772/comment-page-1/#comment-22226 Chris Thu, 29 Jan 2009 06:25:30 +0000 http://5ones.com/?p=1718#comment-22226 @Chad, I agree with you it is about love for all, PT and all those guys at RVCA are smart and they can do what they want with their brand. But when I went to youtube and was watching videos on the Vitor Lindland fight there is a lot of co-branding going on with RVCA and Affliction and that whole MMA scene. I do think it is a little bit of a tangent for RVCA. Also RVCA is sold at Nordstroms and Nordstroms rack, and that is definitely not a boutique. @Chad,

I agree with you it is about love for all, PT and all those guys at RVCA are smart and they can do what they want with their brand. But when I went to youtube and was watching videos on the Vitor Lindland fight there is a lot of co-branding going on with RVCA and Affliction and that whole MMA scene. I do think it is a little bit of a tangent for RVCA.

Also RVCA is sold at Nordstroms and Nordstroms rack, and that is definitely not a boutique.

]]> By: Shaun http://5ones.com/rvca-brand-image-772/comment-page-1/#comment-22208 Shaun Thu, 29 Jan 2009 03:21:51 +0000 http://5ones.com/?p=1718#comment-22208 @ Juan....You probably know better than me, but I thought BJ Penn was originally sponsored by RVCA for his world class BJJ and not necessarily his MMA. I know that sounds like splitting hairs, but to some degree I really dug RVCA for that. Now it seems like they are moving more and more into "Ultimate Fighting" and it's hard not see that as a bandwagon jump. Just my 2 cents. Thanks for the thoughts! @ Juan….You probably know better than me, but I thought BJ Penn was originally sponsored by RVCA for his world class BJJ and not necessarily his MMA. I know that sounds like splitting hairs, but to some degree I really dug RVCA for that. Now it seems like they are moving more and more into “Ultimate Fighting” and it’s hard not see that as a bandwagon jump. Just my 2 cents. Thanks for the thoughts!

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