RVCA Retail Shops
RVCA is joining the likes of many other action sports apparel companies by opening branded retail shops across the globe. The first of what will eventually become a major chain, RVCA Retail is opening their flagship store in San Francisco. The 4300sq ft store will open in the arts district on the corner of Haight and Ashbury.
RVCA Retail will combine art, music, and fashion in an opportunity for the brand to highlight their individual style within the industry. Along side the latest and greatest RVCA products, select other brands, books, art and music will also make up the store’s products and selections. Now what is really cool is that RVCA team members will play a large role in purchasing products for the store, for example Ed Templeton action as the book buyer. This will give a unique flavor to traditional cookie cutter retail shops that often carry many of the same products.
The store will be two levels and downstairs will be an art gallery that displays new exhibits every 3 months, this will result in 4 major shows every year. In addition the art gallery it will also serve as a place to promote musicians and RVCA athletes.
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Posted by Cameron on Thursday, July 26th, 2007 in Brands.
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July 26th, 2007 at 6:09 pm
That is super smart, they I think they are strong enough to do it, and they are above the regular action sports brand they are more a way of life. It is also a way smart way to grow their Brand but stay totally organic in the process.
July 26th, 2007 at 9:06 pm
Digging the company so far, love the artist/music crossing.
On a 5ones note…. when are you going to customize the blog??? Isn’t it time for an awesome action sports background or something?
July 26th, 2007 at 10:00 pm
Rhea, design is well in the works and should be live within a few days. It looks good!
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