Sheckler is at it again. But this time around with his own clothing company. I saw this coming when he split from Volcom. I also saw some of the gear at last year’s Maloof Money Cup. He is 100% sticking by it though and it will be interesting to see if and who he sponsors as well. The clothing line is going to be titled “RS by Sheckler”. He signed the deal with Wicked Fashions Inc.
I’m not sure what’s up with all the strange “by and for” campaign branding going on. Reminds me of “Shaun White for Target” in a way. Strange but either way, whether you support it or not, I am positive it’s going to do pretty darn good.
Expect to see it at a local major retailer near you. I’m guessing this means JC Penny’s, Wal Mart and Macys? According to their press release, the prices for the clothing will range from $15- $55 for young dudes and $12- $48 for the little dudes. Ryan Sheckler will even have a larger than life billboard in Times Square which is pretty all out.
If you’re curious as to who else has sparked under the Wicked Fashions group, you can look upon Southpole clothing as a prime example. Expect to see “Shecks” EVERYWHERE soon!
Tags: Ryan Sheckler
Posted by Ruben 'Studdard' Najera on Friday, April 10th, 2009 in Skateboarding.