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Sabotage Stupidity: Burton’s Power to the Poachers

Can it seriously be possible that we are now beginning the year 2008 and there are still mountain resorts in the United States that are getting away with banning snowboarders from their hills? Unfortunately, and unbelievably, the answer is yes. While we are now down to the final four mountains that refuse to lift their snowboarding ban, it’s still not good enough. Mad River Glen, Vt., Taos, New Mexico, Alta, UT., and Deer Valley, UT. all somehow continue to institute a ’skiers only’ policy. Apparently the godfather of snowboarding, Jake Burton, has had enough.

Burton is encouraging all of us fellow knuckle-draggers to band together and peacefully protest this atrocity at each of these mountains. On Dec. 15 of last year, a sneak attack was led on Mad River Glen. About 40 white-clad boarders organized themselves at Burton HQ, conveniently located 45 minutes from MRG, for an early morning sneak-attack. They were armed with donuts and smiles, taking an early morning hike up the mountain and catching the elitists before they even knew what hit them. With cameras rolling, the brigade took to the hill while on-lookers below gathered to see their mountain being poached. Once the group made it to the bottom they proceeded to greet skiers with donuts and a friendly hello while staging a peaceful picket line in protest of the continued segregation.

In addition to the protest that already took place, Burton is encouraging snowboarders to poach other mountains and submit a video that documents their experience, and the best video will be awarded with a cash prize worth $5000. So far there are no user generated videos posted on the site. Is that a sign of a failed attempt at Burton trying its hand in social media marketing? Or is simply because snowboarders don’t care enough that only four out of the hundreds of mountain resorts in the U.S. don’t allow boarders?

I’m sure each of these resorts has their reasons for limiting their guests to two-plankers, but at this point those reasons just don’t fly anymore. There simply is no way that these mountains can continue to justify picking and choosing who is allowed on their slopes. Burton has it right as he continues to encourage more of these peaceful poaching-protests, even going as far to call it our “patriotic duty.” Poach away my friends, poach away!!

burton

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Posted by Cameron on Wednesday, January 16th, 2008 in Brands, Snow.


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