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SABRE Vision Branching into Apparel

We fist covered SABRE way back in the middle of 2007. At the time we talked about how they were getting into an already crowded niche (sunnies) but have seen success because they offer a quality, unique product. Now it appears that SABRE is going to try their luck with apparel.

sabre apparel

It will be interesting to see if they can follow the same formula that’s brought them so much success with sunglasses, with their offshoot into apparel. Apparel is whole other ballgame and if you think sunglasses is an already crowded niche, it’s nothing compared to apparel.

I have high hopes for SABRE though. They’ve done a great job of setting themselves apart with their glasses and if they can do the same with clothing–why wouldn’t they be successful? Their products and designs are unique enough that they appeal to a certain style and culture. And it’s that part of apparel that isn’t diluted yet.

I just hope they don’t spread themselves to thin and let it affect the quality of their shades. Which is often the case when a brand that does one thing so well tries to branch off.

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Posted by Cameron on Tuesday, February 17th, 2009 in Brands.


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