SIMA’s Surf Summit 11

The line-up and location for SIMA’s Surf Summit 11 has just been announced and the event looks like it will be world class.

After holding the event at the same location for the last 5 years, SIMA is turning it up a notch and holding this year’s summit at the beautiful Sheraton Hacienda Del Mar Resort & Spa in Cabo.

As impressive as the Sheraton is, the list of seminars and speakers are what makes the Surf Summit 11 a great opportunity for those who are able to make it. They have pulled speakers from all over the surf industry and there will be a variety of issues and topics covered at this years summit. Here are some of the speakers as well as topics they will be covering-

Bob Hurley / CEO, Hurley International - Keynote address

Brad Gerlach / Professional Big-Wave Surfer - In a visually stunning 40-minute presentation, Brad uses his big-wave surfing exploits – both good and bad – to teach the importance of preparation, teamwork and overcoming fears, and how this relates to your approach to business.

Tony Hsieh / CEO, Zappos.com - Learn how to build a customer-focused culture from one of the fastest-growing private companies in the U.S.

Kevin Carroll / One of the Masterminds Behind the Livestrong Bracelet Campaign - Kevin uses his masterful story-telling skills to communicate his vast and varied experiences to entertain, enlighten and challenge business leaders and world wide audiences. Using lessons garnered from the spirit and dynamics of play, Carroll helps them understand how to enliven and enrich their work lives, enhance innovation, and improve team dynamics and interpersonal communication.

Sir Ken Robinson / Renowned Speaker and Author of Out of Our Minds: Learning to Be Creative - Robinson shares insight on the creative challenges facing businesses in the new global economy, as well as the different ways creativity is undervalued in Western culture.

Matt Mason / Author, The Pirate’s Dilemma: How Youth Culture Reinvented Capitalism - An expert on youth culture, business and media, Matt Mason will discuss the problems and opportunities created by the rise of piracy and the potential of piracy as a business model. Learn how pirates create markets, signal trends, and develop innovative ways to reach their markets.

Jim Moriarty / CEO, Surfrider Foundation - Jim will discuss next steps in the fight to save Trestles, other ‘Trestles’ situations out there that need our attention, as well as the importance, power and value of the surf industry uniting as one for important causes.

The one thing I always notice that’s missing at these industry events are panels geared toward online marketing strategies. That’s the one area our industry is definitely behind the curve on so I’d love to see more topics and panels focused around the subject.

sima

Posted by Shaun on Saturday, March 8th, 2008 in Surfing.