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Split Splits

split clothingI am pretty positive you’ve all heard of Split clothing. Well, the company is calling it quits within the next 60 days. For the past four or five months, Split was said to have not been profitable and due do the economy and credit market, their future didn’t look so bright.

They had a couple of buyers lined up but no one could seem to get the money or loans needed to keep the company afloat at the moment. I’m thinking maybe someone will jump on in and buy the company last minute when you least expect it. Or perhaps that’s when you most expect it, when the company can be bough for pennies on the dollar.

It takes a lot of time, money, marketing, and tons of other things to get your company name out and be known the way Split did. I’m positive there are some individuals out there that won’t let that go to waste. They also had a DVD due to premier this upcoming Halloween. The production of the DVD must have cost a good amount of cash in itself.

It’s pretty sad to hear a company going under or calling it quits like this. I thought they were pretty rad and I am sure the video was going to be sick! Their skateboard team included Don Ngyuen, Terrell Robinson, Jason Adams, Corey Duffel, Sean Eaton, Sid Melvin, and one of my personal favorites JT Aultz. It’s crazy because I would never have guessed that Split wasn’t doing well in the industry. Their presence has always been so huge and this was the last thing I would ever expect from a company like this. You hear about smaller skateboard companies and core shops calling it quits all the time. But when do you hear a highly established company such as Split hanging the coat up? Almost never.

Posted by Ruben 'Studdard' Najera on Thursday, October 16th, 2008 in Brands.


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