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WTF: SUP’s Now Available at Target

target supAnd all of you SoCal, South Shore, Oahu, and other surfers that frequent stand-up paddleboard havens thought things were bad now. Apparently Target has just made a gangsta version of a SUP available for purchase. That’s right wave-hogs and wannabe’s….for $600 big ones you can soon be sweeping your way across the ocean, poaching waves from peak to peak, and putting everyone around you in danger of having one of these massive planks end up smack dab on the side of their head.

Stand-Up Paddleboarding, when done correctly, with respect, and in it’s true form is a beautiful thing. The images of surfers like Garret McNamara pulling his SUP deep into a Pipeline pit or Bonga Perkins flowing down the line at Makaha show the potential this new sport holds.

However, it’s the inexperienced an uneducated riders that show up in masses to already over-crowded waves that have left many with a bad taste in their mouths regarding SUP’s. Finding yourself in the fall line of some over zealous weekend warrior who happens to be riding a mini-cruise ship is not a fun position to be in. Unfortunately, even more so once Costco and Wal-Mart follow Target’s lead, there’s gonna be a whole new slew of SUP’ers armed and ready to fire at a break near you.

Summertime is just around the corner…I hope you’re ready.

Posted by Shaun on Monday, March 30th, 2009 in Surfing.


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3 Responses to “WTF: SUP’s Now Available at Target”

  • markfitzy Says:

    Hell yeah! It’s true! Not only does Target have SUP’s, they also have 8′ft. “fun boards”. No kidding! I went in to buy some boxer shorts and I get a phone call… So I am kinda wandering around while I talk on the phone, then “BAM”! I walk into the “Surf” section…. Needless to say, I just kinda stood there with my mouth open for a bit… A sales guy actually walked up and asked if I needed some help…

    Lord help us, all. As if Sup-ping wasn’t bad enough, now there will be people ‘trying’ to ’surf’, via Target, too…

  • Hans Says:

    I Germany we have saying. Translated it English it says, “God, will you please kill me now because this is terrible and I want to die because of this! absolutle.” I’m very happy that they are no Target stores in Germany! Or else…

  • Proud SUP-er Says:

    Get a freakin clue people, the waves belong to all! You SUP haters are so selfish and narrow minded, it’s pathetic. SUP discrimination is just as bad as sex, race or religios discrimination, get a clue people. And if you had any clue at all you’d see this Target SUP is a blow up version, yes blow up, for use on flat water, probably couldn’t withstand a wave so you don’t have to worry about sharing your precious yes-they’re-mine-all-mine waves, you whiney selfish brats!

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