@5ones - follow us on twitter
Surfrider Condoms: 6 Pack for Only $1.36
Next time you find yourself in a bind and you need to hit up the market real quick for some condoms, skip past the Trojans and grab some Surfrider Foundation condom strips instead. Okay, so maybe that’s not such a good idea considering the condoms are used. And the rubbing from the sand probably wouldn’t feel to good either. But hey, they’re only $1.36 for a six-pack.
What is a good idea though, is this guerrilla marketing campaign from Surfrider Foundation and world renowned ad agency, Saatchi & Saatchi. The campaign is called “Catch of the Day” and that idea is based on picking up real trash from beaches around the world, packaging it up as fresh fish, and selling it along side real seafood at various markets. Brilliant! Educating them fools on polluting the beaches and oceans. The only problem is see is the packaging they used for this campaign, styrofoam and plastic.
This campaign is actually from last summer but oddly enough it never showed up on any surfing sites. None that we saw anyways. Better late than never though.
[Via: Boing Boing by way of Empire Ave]
Tags: Surfrider Foundation
Posted by Cameron on Friday, January 30th, 2009 in Surfing.
Related Posts
January 30th, 2009 at 10:49 pm
Wow, that is a brilliant and poignant campaign! Great visual punch-in-the-gut reminder that we need to take care of our beaches and oceans!
January 31st, 2009 at 1:24 pm
I feel bad for the poor chap who had to collect and package those rubbers.
January 31st, 2009 at 11:08 pm
It’s ok to have a comment.
February 3rd, 2009 at 6:56 am
haha. i bet they found most of those on the beaches i was surfing in Puerto Rico. you’d think used condoms grow on trees down there. so gross. at least none floated by in the water.
February 3rd, 2009 at 9:53 am
I like Stee-dub’s comment! That would be a great job for Dirty Jobs on the Discovery channel.
Leave a Comment