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Arbor’s New Kelly Slater Signature Skateboards

Friday, August 3rd, 2007

Arbor Sports has teamed up with Kelly Slater to release a signature series of skateboards called the “Slater Series”. This marks two firsts for Arbor: One, this is the first ever signature skate series from Arbor. Two, this is also Arbor’s first ever composite design, which uses a unique blend of environmentally friendly materials, surf heritage, and performance oriented construction.

Arbor Kelly Slater Skateboard

Graphics for the boards are heavily influenced by Slater’s passions for surfing, music, travel, and friends. There are also design features that hint towards Kelly’s eight world championship titles. The boards are 38″ long and 8.75″ wide, a shape that’s loosely based on the mini-guns that Slater surfs at Pipe.

Although longboard skateboarding and surfing have some similar traits and this collaboration is likely to be a good one because of that, I don’t think it’s necessarily a great move when athletes cross promote into sports they aren’t heavily involved in. That would be like Tiger Woods releasing a signature series of tennis rackets. So what’s next; a series of Kelly Slater snowboards or wakesurfing boards?

Arbor says that these boards were recently released but I was unable to find any information about the skates on their website. Why I am not surprised?

Arborkelly slater

Posted in Brands, Skateboarding | 2 Comments »


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