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Interview with Brad Steward from Bonfire

Tuesday, March 17th, 2009

Happy 20th Birthday to Bonfire! This upcoming season marks the 20th Anniversary of the company that broke down the fashionista doors of snowboard outerwear with iconic items like the Fireman’s jacket and sponsored riders such as Jason Ford, Leanne Pelosi and David Benedek. To celebrate their birthday, they’re releasing some really stylie boots.

bonfire boots

Leading the charge is former pro snowboarder turned company man, Brad Steward. Brad’s seen it all as a pro, as one of the first entrepreneurs of snowboard business, acquired by Salomon and maintaining an individual identity while holding it down in Portland, Oregon. 5ones sat down with Brad for a few minutes to gain some insight in these turbulent times from one of the pioneers of the sport. What we got was a no-holds-barred breakdown of what makes Brad Steward (and Bonfire tick). Listen up y’all as he drops some knowledge.

Name. Occupation. Location. Regular or Goofy. Astrological sign.

Brad Steward, Snowboarder, Portland Oregon, Reg, Virgo

brad stewart

Tell me how you got into the snowboard clothing business.

Wrote the name down in 1989, during lunch break at Sims Snowboards. Started Morrow (Snowboards) – Left one day – Went by the Mac store, bought a computer – Went upstairs and started to work on Bonfire.

A lot of people are saying “Expletitive, another boot company!” how are you responding to the critics? And how are you distinguishing yourselves from the pack?

We’re distinguishing ourselves by fully constructing, designing and developing our boots with our Italian boot design group. When final protos are finished, we take them to Asia for production. Most brands draw some boots up, e-mail a file to China and let the factories figure it out from there. We don’t do that – We get it perfect with people who’ve been making boots for years – Then go to the factory with specific instructions on how to make the boot. This is why right out of the gate we’ve got an incredibly comfortable fit.


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