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Lots of Team Rider Changes

Thursday, April 9th, 2009

lizard kingThere have been so many team rider swaps lately that it was inevitable that I’d be giving you the scoop on the latest additions and removals.

First off, Lizard King is off the Circa Combat Division. Now, the Combat Division has always thrown me off a bit because they’re still part of Circa’s regular team, yet somehow segregated to a separate division. Anyways, no one knows who his current shoe sponsor as of late is but I highly predict that it’s going to be Supra! I’m calling it right now, Lizard King will probably the newest Supra rider. All of his homies are there, so why not?

CCS has added Scott Decenzo as its newest Am rider and they’ll also be announcing a new pro rider to their already packed roster. By the looks of the silhouette, I would say Benny Fairfax. But I could be completely wrong. He’s on a roll right now with his induction into the pro ranks and his recent win at Battle of the Berrics.

Joey Brezinski, Bob Burnquist, and Javier Nunez are all new Independent Truck teammates.

Leo Romero has split the Baker boys to join Ed Templeton on Toy Machine. This actually seems like a pretty good fit for the dude. Rumor has it, he had a foundation shape prepared for him previously for a pro model he was “supposed” to have. So expect to see that shape used on his Toy Machine deck.

Last but not least, Aaron “Jaws” Homoki skates for Birdhouse now. If you don’t know who that is, look him up and prepare to have your jaw dropped, completely. He is the definition of “Gnar”.

Posted in Skateboarding | 1 Comment »

CCS SOLD for $102 Million to Foot Locker

Monday, October 6th, 2008

For most of you who grew up skateboarding, the CCS catalog was something that you looked forward to getting in the mail. Even today, in my professional career, I look to it to see what is happening in the market as well, tracking trends and checking out all the fresh garb that is out there. Times they are a changing… CCS parent company, Delia’s, has signed an agreement with Foot Locker for $102 million cash to take over the online and catalog retailer. The acquisition CCS will happen over the next 60 days.

CCS is an online and catalog retailer geared towards teenaged guys that has sold skateboards, footwear, apparel, and accessories for over the past two decades. Chairman and CEO of Foot Locker, Inc. Matthew D. Serra, said, “We believe that expanding our offerings in the skateboard category will allow us to broaden our appeal to the teenaged male, providing an exciting growth opportunity for our Company. The combination of the highly regarded CCS management team and our well-run Footlocker.com/Eastbay operation is expected to provide significant benefits to both businesses.”

Since the company has so much current success, don’t expect to see any changes due to this deal to dramatically affect the appearance of the catalog, as it will retain its branding across all platforms like the CCS website, clothing line and skate team, just to name a few. This new growth may even serve as a new way for the brand to grow and expand, as many other brands have into mainstream culture. I do have to say, it does always get harder for core skateboards to respect such changes when these types of things go down, but that’s the nature of business and if we want to continue to see these types of focused industry retailer survive, change is the only way especially in these hard economic times.

Posted in Brands | No Comments »

CCS Girls T-shirt Promo Returns for 3rd Year to Support B4BC

Wednesday, July 16th, 2008

Los Angeles, Calif., July 15, 2008 ­ Boarding for Breast Cancer (B4BC) is pleased to announce the return of the popular CCS Girls t-shirt promotion for the third year running. In honor of National Breast Cancer Awareness Month in October, limited edition co-branded B4BC t-shirts will be available for purchase exclusively at CCS.com, with 100 percent of the proceeds benefiting B4BC¹s efforts.

Throughout the month, CCS Girls Online will offer an exclusive, limited-edition collection of B4BC co-branded products from all the best action sports brands including: Billabong, Burton, CCS, Circa, DVS, Element, Enjoi, Etnies, Hurley, Paul Frank, Volcom, Von Zipper and Zoo York. New to the promotion this year, CCS Girls is launching the Design a B4BC Tee Contest giving aspiring designers (or anyone with a creative concept), the chance to participate. The winning design will be sold on the CCS website alongside the rest of the B4BC tees. For more information, visit www.ccs.com .

“CCS is proud to join with our brands in supporting B4BC through the sale and 100 percent donation of the skate/surf/snow B4BC t-shirts,” said Susan Van Arsdale, general merchandise manager, CCS. “This is our third year of partnering with B4BC because the cause is so important to us and our customers. We’re also excited this year to include a customer-designed B4BC t-shirt to be sold on the website starting in October, along with the many exclusive branded B4BC t-shirts. Through our efforts, we hope to support and further B4BC¹s educational outreach.”

Beginning October 1, the limited edition product will be available at www.ccs.com.

About CCS
CCS markets and sells apparel, footwear, skateboard and snowboard products, primarily targeting teenage guys and girls who either actively skate and board or aspire to the skate and snowboarder lifestyle via catalogs and the internet. CCS offers a wide selection of well-known board sport-inspired name brands such as Element, DC Shoes, Vans, Fallen, Emerica, Volcom and Nike SB, as well as its own CCS brand.

About Boarding for Breast Cancer (B4BC)
Boarding for Breast Cancer (B4BC) is a nonprofit, youth-focused education, awareness and fundraising foundation designed to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. Boarding for Breast Cancer was inspired by Monica Steward, who started her battle with breast cancer at the age of 26.

Posted in Press Releases | No Comments »

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