This is devastating news for ASR as Quiksilver just announced they are pulling all of their brands except for DC Shoes from the January ASR show in Long Beach. This includes both Quiksilver and Roxy in addition to smaller lines such as Quiksilver for Women, Raisins, etc.
Not only is this a direct blow to the bottom line of ASR, but Quiksilver, being the industry giant they are, will undoubtedly set the example for many other action sports brands. With retail sales off 30-60% this year, expect more companies to follow Quik and pull out.
ASR has really been struggling this year in finding ways to make it easier for buyers to attend. This isn’t going to make that struggle any easier. They haven’t really done anything innovative and until they do, that trend will continue going in a direction that hurts ASR.
The media game is changing- combine that with an economy that’s gone down the shitter and brands in our industry will continue to feel these negative effects until they can embrace and adapt. There’s a major shakeup coming and the ones who will end up on top are going to really have to rethink and change their strategies. It will interesting to watch, especially if you like carnage!