The first ever GvR snowboarding event will be held this week in Big Bear, California. It is set to take place during Wide Open #5; a set of slopestyle, rail jams, and other events, will surround the GvR this week setting the mountain up for an insane showcase of snowboarding skills.

The GvR contest isn’t new to surfing and skating but, Etnies will bring it to the snow this year and will be featuring the best riders in the world. Included in the lineup of athletes is Travis Rice, Andy Finch, Eero Ettala, Shaun White, Andreas Wiig and Gigi Ruff to name a few. There is also set to be an open the morning before the main event to decide four amateur riders who will join the pro teams to determine which is better the Goofys or the Regulars. A prize purse of $50,000 is at stake, not to mention the pride of defending your stance. As an extra incentive to get up there and enjoy the events, free products will be given away at random during the contest.